EM Marketing

In product marketing, it’s easy to drown in the day-to-day grind. Stop putting off the projects that can 10x your results. Watch this: Harini Sridharan shares the cheat code for growth, no matter the size of your company. #productmarketing #fractionalproductmarketer #marketingexpertise

As Alliance College-Ready Public Schools looked back at its successes over the last 20 years, they had a huge responsibility ahead -- how to best lay the foundations of success for a new generation of Alliance learners. Big thanks to EM's web development partners, Sandeepa Nayak and Kha Creation, for building a website to showcase Alliance's next-generation vision, mission, three-year priorities, and rebrand. #collegeready #publiceducation #clienttestimonial

We're happy to shine the spotlight on Todd Nelson who serves in fractional CMO and CBO roles and leverages his expertise in marketing, brand strategy, and communications to drive success and growth. With a deep-rooted passion for startups, Todd shares inspiration and advice for aspiring entrepreneurs. Read more about Todd on the EM blog -- link in comments. #marketingexpert #fractionalcmo #startupadvice

New on the EM blog! Most marketers would surely agree that a powerful brand story matters. The Break believes that creativity is an essential component of compelling brand storytelling, but it might help to know what they mean by “creativity” to truly appreciate the causal effect. Read on! #brand #storytelling #creative #wavemakers

New on the EM blog! In today’s hyper-connected world, a brand without a clear strategy is like a ship without a compass—it’s at the mercy of the winds, or in this case, at the mercy of anyone with an opinion. See why crafting a brand strategy matters, what roles a Chief Brand Officer and marketing consultants can play, and how your brand definition is the foundation for everything you do. Shout-out to EM consultant and brand expert Todd Nelson for contributing this important piece! #brandstrategy #marketingstrategy #brandingexperts

We're happy to shine the spotlight on Stephanie Peterson, a long-time EM consultant, who has been working at the intersection of marketing and operations with a focus on globalization for over 25 years. Going global is complex and takes time and commitment but the opportunity far outweighs the investment. In this video, she talks about the top considerations for companies that want to launch internationally. See and learn more from our full conversation with Stephanie on our blog (link in comments). #globalexpansion #internationalgrowth #marketingexperts

EM Marketing matched the PayPal Enterprise Marketing team with a highly-experienced marketer to support the release of six products. This contractor worked independently while communicating regular updates on progress, challenges, and pivots. The attention to detail across audience targeting, channel strategy, user journeys, and performance tracking led to a very effective and data-driven campaign. Is your organization looking for an expert or experienced team to tackle your key marketing challenges? We can help you find the right people for the job. Read more about our long-standing relationship with PayPal -- find the link in the comments. #marketingtalent #marketinghelp #marketingexperts

Last call for college seniors or recent college grads to join EM's Next Gen Marketers Program! Watch this short clip of Alexandria (Alexa) Pritchard sharing how she benefited from her relationship with marketing leader and mentor, Mandy Herrmann. Do you know someone who's ready to explore a career in marketing? Learn more about our Fall 2024 program: https://lnkd.in/dMr4Svaf Deadline to apply is August 26, 2024. #nextgenmarketers #mentorship #marketingcareers #careeradvice

Today is OneAlliance Day! Join us in celebrating our client, Alliance College-Ready Public Schools' 20th year. Alliance is one of the largest and most successful nonprofit public charter school networks in the nation, operating 26 high-performing, tuition-free middle and high schools in Los Angeles communities that are systemically oppressed. EM's web partner, Sandeepa Nayak and team at Kha Creation USA have been supporting Alliance's WordPress development efforts for a few years now -- including this new microsite: https://lnkd.in/dpuxS5eU #OneAllianceDay #collegeready #publiceducation #clientsuccess

Great events are not about the tactics. They’re about strategy and vision and integrating that vision into a company’s highest goals and priorities. Monica Ortiz, Founder and CEO of Farrago Events, shares some of the ways you can get ahead of the fall event season to get beyond good events and create something great. Read more: https://lnkd.in/gMh5RJU8