frog

What does it mean to build loyalty that lasts? Desigual, known for celebrating individuality in fashion, partnered with frog to create a loyalty program that goes beyond points and perks.     Over eight weeks, we worked closely to identify customer expectations, resulting in a 20% boost in Desigual’s new user engagement ratio.    Our approach? Simplified program tiers, valuable partnerships, cashback rewards and exclusive experiences that truly reflect Desigual’s bold personality.    Read the full story today: https://fro.gd/4ejeoN6    Looking to redefine your own loyalty program? Contact our team and get ready for increased engagement.    #CustomerLoyalty #DigitalTransformation #RetailInnovation #BrandPartnership #MakeYourMark

“𝗔𝘀 𝘄𝗲 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗹𝗮𝘆𝗲𝗿 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝗻𝗴𝘀, 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝘁𝗼𝗽 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗮𝗹𝗹-𝗶𝗻-𝗼𝗻𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝘀𝗽𝗿𝗲𝗮𝗱 𝘁𝗵𝗮𝘁 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗼𝘂𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝘀𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝘀 𝗼𝗳 𝗼𝘂𝗿 𝗹𝗶𝘃𝗲𝘀. 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗹𝗮𝗰𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲'𝗿𝗲 𝗮𝘁 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄.”   On the fiftieth episode of the Design Mind frogcast, we’re talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we’re joined by Jason Severs, Head of Design for frog on the East Coast in North America.    Jason is a self-identified ‘skeptical optimist’ when it comes to engaging with new tech, which is an approach he brings into all aspects of his life, from his work with teams at frog, to his own art practice, as well as to the many IoT devices in his home currently in various states of connectivity.   𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘃𝗶𝗱𝗲𝗼 𝗵𝗲𝗿𝗲: https://fro.gd/4hEC9lp 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗶𝗻𝗱 𝗳𝗿𝗼𝗴𝗰𝗮𝘀𝘁 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗮𝗻𝘆𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀.    #DesignMind #AISimulation #SyntheticData #MakeYourMark

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗽𝗹𝗮𝘆 𝗮 𝗽𝗮𝗿𝘁 𝗶𝗻 𝗮𝗱𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝗱𝗮𝘁𝗮, 𝗔𝗜 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗵𝗲𝗮𝗹𝘁𝗵 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀? Join Ross Landles and Chiara Diana from frog, Thomas Sutton and the team at Evinova, this Thursday, at BioTechX to explore the cutting edge where science, innovation and experience converge.

“𝗣𝗲𝗼𝗽𝗹𝗲 𝘀𝘁𝗶𝗹𝗹 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴, 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲”. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗱𝗼 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱 𝗹𝗼𝘃𝗲 𝗮𝗻𝗱 𝗵𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗿𝗲? The latest episode of the frog podcast delves into how Aaron Mitchell, Global VP of Membership and Personalization at the LEGO Group, and Christopher Baird, frog’s Head of Loyalty, would articulate what the future customer looks like. Encompassing the values they hold, the expectations they have and how that’s different to the customer of today. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: • How to cut through the hype to focus on what will create meaningful and lasting change • What data trends will shape future thinking for LEGO and other brands when it comes to generating customer loyalty • What role membership and loyalty have to play in supporting and continuing to engage customers who want to make more responsible decisions and purchases 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆? 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗻𝗼𝘄 𝗳𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗿𝗲𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: https://fro.gd/3XE3sTS For deeper insights, don’t miss frog’s latest report Chief Challenges 07: Your Consumer Responsibility. #CustomerLoyalty #frogcast #CustomerExperience #LEGO

𝗪𝗵𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗟𝗲𝗻𝘀𝗲𝘀: “The future might be perceived as a threat, as an opportunity or as something malleable that can be shaped with a strong vision.” In Forbes, Octavio Egea and Arjun Shukla discuss why “the path ahead is neither linear nor predictable — demanding a culture of adaptability that is prepared for the onset of multiple possible futures.” 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲: 𝗪𝗵𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗟𝗼𝗼𝗸 𝗔𝘁 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗟𝗲𝗻𝘀𝗲𝘀 https://lnkd.in/eYQWFY2M #Strategy #FutureCasting #Forbes #StrategicForesight #MakeYourMark

𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗔𝗜 𝗺𝗼𝗱𝗲𝗹𝘀 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝗹𝘆 𝘃𝗶𝗮𝗯𝗹𝗲? 𝗪𝗲 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗱𝗴𝗲 𝗳𝗼𝗿 𝗜𝗼𝗧!     Our latest blog post examines the shift from the cloud to the edge. It’s all down to the convergence of generative AI (Gen AI) and edge computing, the beginning of a new era for IoT. Capgemini Invent’s Jeff Hebert EVP, Global Head of Intelligent Products and Services and Kary Bheemaiah VP, Chief Technology and Innovation Officer (CTIO) highlight the key trends shaping this revolution.    𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: • Smaller language models on edge devices reduce costs without sacrificing functionality • Gen AI at the edge enables next-gen applications, enhancing both user interfaces and actionable outcomes • Edge-specific data collection offers unique opportunities for competitive advantage   Read more in our new blog: 𝗚𝗲𝗻 𝗔𝗜 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗱𝗴𝗲: 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗚𝗲𝗻 𝗔𝗜 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗱𝗴𝗲 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗮 𝗻𝗲𝘄 𝗜𝗼𝗧 𝗲𝗿𝗮 𝘄𝗶𝘁𝗵 𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁𝘀 https://bit.ly/3XQFUwn   By harnessing Gen AI at the edge, companies can deliver superior products, optimize costs, and stay ahead in the competitive landscape.    #AI #GenAI #EdgeComputing #IoT

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗳𝗮𝗻𝘀? 𝗜𝘁’𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀—𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝘂𝗿𝗽𝗼𝘀𝗲, 𝗽𝗹𝗮𝘆 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻. In the latest episode of the frog podcast, Aaron Mitchell, Global VP of Membership and Personalization at the LEGO Group, and Christopher Baird, frog’s Head of Loyalty, unpack what truly builds loyalty in today’s world. From the power of play to aligning with a deeper purpose, discover the strategies that transform one-time buyers into devoted brand advocates.  𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: • How LEGO creates meaningful, personalized experiences that go beyond the product • The intersection of human connection, play and purpose • What loyalty looks like in the age of digital and global brands 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆? 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗻𝗼𝘄 𝗳𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗿𝗲𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: https://lnkd.in/eHQmmPuA For deeper insights, don’t miss frog’s latest report Chief Challenges 07: Your Consumer Responsibility. #CustomerLoyalty #frogcast #CustomerExperience #LEGO

I visited our frog team in Victoria House yesterday and it really felt like I was stepping into the future - thanks to Gagandeep Gadri, Sarah Hobday & Stephen Hewett for hosting me. The energy from the frog team, Capgemini Invent’s reinvention and experience leaders, was palpable. What’s most exciting is seeing how frog isn’t just collaborating with global brands—they’re helping to reshape entire industries. Their ability to blend strategy, creativity, data, and technology is guiding businesses into a future that’s digital, sustainable, and full of fresh opportunities.   A standout project? Their work with IKEA Retail (Ingka Group) to revitalise their loyalty programme. By enhancing the membership experience, frog helped IKEA drive a remarkable 37x ROI in IKEA Portugal within a year. It makes you wonder—how many other brands could benefit from this kind of tailored transformation? And they don’t stop there—frog’s impact with Unilever, Volvo Group, and BNP Paribas shows how their forward-thinking approach turns ideas into tangible results. With their 2025 roadmap, it’s clear they’re set to redefine what it means to be ‘game-changing’.    What’s next for frog? I’m eager to see. #MakeYourMark #CustomerExperience #SustainableGrowth

Is AI design missing the mark? The Rabbit r1 might have the solution. Jason Severs brings his unique blend of skepticism and optimism to the conversation. What if we’re approaching AI design the wrong way? In our latest article, Jason takes a deep dive into the Rabbit r1—a standout at CES 2024—and explores how convergent design could unlock AI's full potential. Jason argues that the Rabbit r1 reveals a fundamental truth: it’s not about cramming in more features; it’s about creating meaningful, user-centered experiences. He champions focused excellence, pushing for AI products that serve specific, high-impact purposes and transform into essential tools. Read the full article: https://fro.gd/4cZNVTP Dive into Jason’s insights and discover how we can design AI that truly stands out. #GenerativeAI #ConvergentDesign #UserExperience

We’ve teamed up with the America's Cup, the most prestigious and innovative sailing competition in the world, to reveal the power of the wind like never before. 💨 As part of our partnership, together, we’re #TransformingSports by unlocking the full potential of technology and innovation to elevate live sports and fan experiences to new heights. Follow our exciting journey with #AmericasCup #AC37: https://bit.ly/3T0Xb2Z #GetTheFutureYouWant