Gap

Yesterday, we celebrated Gap Inc. at the ringing of the New York Stock Exchange opening bell, marking our 55th anniversary as a brand and our stock ticker changing from GPS to GAP. Wearing some of our most iconic jeans, from our 90s Loose to our Baggy Jean, the trading floor was taken over by the very fabric that made us who we are today — denim! Whether it's your favorite campaign or most-loved item, join us in celebrating 55 years by sharing your favorite moment with the brand in the comments.

Today, we launched our Fall 'Get loose' campaign starring GRAMMY-nominated pop star Troye Sivan and dance group CDK Company showcasing our fall denim collection as a canvas for creativity. The cast of performers showcases the versatility of the new Gap denim assortment. "This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment." Check out the spot and let us know what you think!

It's showtime! Jenna Ortega stepped out wearing our Barrel Jean in Mexico City during her press tour for the upcoming film 'Beetlejuice Beetlejuice'. In the spirit of the release, the actress paired the denim with a black and white striped jacket, paying homage to the iconic musical's distinct gothic aesthetic. Check out the full look over on Teen Vogue and shop the jeans in-store and online to style them your way! https://lnkd.in/dMhVk2Pa

What better way to celebrate the Back-to-School season than with a fashion show? That's why this week we opened the doors of our New York offices and invited our team to invite their children and loved ones to show off the latest styles of the season. From logo hoodies to baggy denim, these kids showed up and showed out in iconic Gap fashion and had a lot of fun with games, crafts, a Photo Booth and more. Thanks to all the awesome young ones who made this a day to remember! #JustDanceWithGap #HowGapWearsGap

Hours before the collaboration dropped, we opened the doors of our Gap Times Square store to employees for an early access shopping event of our new gap & madhappy collaboration. We shopped fan-favorite fleece and archival-inspired essentials from the new collection. gap & madhappy is a nod to shared heritage, grounded in personal expression. Shop it now on Gap.com: https://lnkd.in/ejXRup_X

This week, Glossy launched their annual Storytellers list, celebrating the creatives whose work defined the year in fashion and beauty. The list highlights leaders who shaped resounding narratives, inspired virality and established new industry playbooks over the past 12 months, including our own Calvin George Leung, featured for his work on Gap's Linen Moves campaign that "nearly broke the internet": “You do one thing amazing, and it’s easy to rest on that and take your foot off the gas,” he said. “But consistency is a huge opportunity for us. We need to keep our finger on the pulse and constantly push ourselves into where the world is moving.” Read the full story here: https://lnkd.in/gtNdMFSZ

Our latest collaboration with the lifestyle brand madhappy is launching on Friday, August 2 online and in select Gap stores. The collaboration was inspired by our heritage of self-expression through the lens of Madhappy's community of optimists, reimagining some of our most-loved icons. Get ready to shop: https://lnkd.in/eNEFkcS4

Last week, over 600 store leaders from across North America came together in Las Vegas for our "Gap moves." Field Leadership Conference. They immersed themselves in various keynotes, breakout sessions, inclusive leadership trainings and more, with some recognized for their commitment and values-driven dedication through our annual Gap Inc. Fisher Awards and the field's first-ever Blue Box Awards. "This conference is an important moment for our store teams to connect with one another, learn, ask questions and most importantly - to have some fun together as a team," said Blair Dunn, Gap Head of Commerce and Experience. "I look forward to seeing our leaders bring this amazing energy back to all of our stores as we gear up for the back-to-school and fall season." A huge thank you to the teams who brought this moment to life! If you were at FLC, share what you loved the most with #GapFLC2024

We commissioned a survey and found that 86% of parents observe a boost in their child's confidence when they express creativity through fashion. That's why our new back-to-school campaign is focused on allowing kids to express their originality with a fresh assortment of elevated and trend-forward styles in GapKids that ensure they kick off the school year feeling like their most confident selves. “This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and President of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.” Check out the next generation of artistic originals in the campaign film, "Just dance." #JustDanceWithGap https://lnkd.in/exbKkqXK

We teamed up with American Girl to create timeless favorites for a new generation. With both kids’ and dolls’ clothing, this nine-piece collection celebrates our brands' shared history of iconic classics with styles that celebrate girlhood, launching July 19 online and in select stores.