GLOBAL CMO GROWTH COUNCIL

One of the top priorities identified by 250 CMOs during the Global CMO Growth Summit last month was to aggressively expand and strengthen the talent pipeline to unlock the full potential of our industry. In this short video, Mastercard EVP, Global B2B & Product Marketing - Greg Boosin explains why it is so important for CMOs to share their insights with students on campus through programs like the Growth Council and ANA Educational Foundation "Global CMO Homecoming". https://lnkd.in/eX6w-eFN Nick Primola Meghan Medlock Gord McLean Malinda Logan Association of National Advertisers Elizabeth Rutledge Julia Goldin Alexandra Salomon Ann Baird Liz Kneebone Bob Traino

Once the Growth Council identifies an issue — it means things are going to change. When the Growth Council engages, it leads to decisive action. CMO representatives from companies of all sizes, and across the industry - from SC Johnson, Mars, Piedmont, Shell, Formica Group North America, Edison Properties, Trinity Health Cannes Lions International Festival of Creativity - setting the agenda for the marketing industry in 2025 during the Global CMO Growth Summit. Nick Primola Douwe Bergsma Julie Spencer Washington Amy Fowles Gath Jason Morros Renata Ferraiolo Gulen Bengi Paul Coxhill Dean Aragón Malinda Logan Liz Kneebone Meghan Medlock Alexandra Salomon Ann Baird ANA Educational Foundation Association of National Advertisers

"Boston's Big Dig. The Panama Canal. The Hoover Dam. The Large Hadron Collider. These monumental engineering projects symbolize breakthroughs that forever transformed our world—physically, economically, and socially. They represent not only ingenuity and progress but a lasting impact on how we live and interact with the world. In the same way, the Global CMO Growth Council stands for change. It represents a force for transformation in marketing," Nick Primola opens the 7th annual Global CMO Growth Council to kick off the 2024 ANA Masters of Marketing Conference in Orlando. The influential delegation of CMOs is set to drive significant, meaningful change across the industry in 2025, by championing innovation, promoting sustainability, advocating for diversity and inclusion, and harnessing the power of emerging technologies. Association of National Advertisers Gulen Bengi Dean Aragón Fiorenza Plinio Marc de Swaan Arons Renata Ferraiolo Elizabeth Rutledge Douwe Bergsma Meghan Medlock Rose Levy Alexandra Salomon Ann Baird Liz Kneebone SEEHER ANA Educational Foundation

"Sustainability is one of marketing’s most significant responsibilities in driving meaningful change," said Liz Kneebone, Program Lead for the Growth Council's Inclusive and Sustainable marketing Working Team - and VP of the ANA’s Sustainability Collective, during a panel at Advertising Week on Marketing & Design’s Role in Leading Sustainable Business. As companies pursue their sustainability goals, it’s vital that marketing takes an active role, the Growth Council maintains that working cross-functionally to help transform the business and uncover growth opportunities that others may overlook. Nick Primola Association of National Advertisers Pace University RooneyPartners Ann Baird Alexandra Salomon Meghan Medlock

See how Crayola’s CMO leveraged consumer insights, market opportunities, culture, and relationships with consumers to drive growth that is more sustainable and inclusive. Download the case study here: https://bit.ly/400QZwt Victoria B. Lozano Nick Primola Liz Kneebone Crayola Association of National Advertisers PACE PR RooneyPartners Alexandra Salomon Ann Baird Meghan Medlock

During today's Growth Council Forum on Sustainability during Climate Week in NYC, HP's Jose Gorbea told CMOs that co-creation is a key part of their strategy for inspiring better marketing that drives social impact. Co-creation is a strategy that involves consumers and organizations working together to create value for both parties. HP Association of National Advertisers Spotify Nick Primola Meghan Medlock Liz Kneebone Alexandra Salomon Ann Baird PACE PR RooneyPartners Climate Group WARC Paul Coxhill

Using an integrated approach and granular understanding of customer needs, companies can harness deep tech and radical innovation to reinvent products that overcome barriers to sustainable choices. Driving sustainable growth is a key component of the ANA Industry Growth Agenda. Melike Yavuz Inonu and John Paschkewitz share insights from Global CMO Growth Council partner Boston Consulting Group (BCG) report: Customers Say They Want Green Products. Can Deep Tech Innovation Close the Deal? Access now at https://lnkd.in/gs9b-jPU Nick Primola Liz Kneebone Association of National Advertisers Spotify Alexandra Salomon Ann Baird Meghan Medlock

HARTBEAT’s Janina Lundy highlights how using comedy helped Procter & Gamble to destigmatize Intimate Grooming. Hear the case study and many others at ANA IQ Global Week of Learning starting Sept. 23 with FREE access to training from the world’s top marketing association. Sign up: https://lnkd.in/eEcxEjVh Share this link with every marketer you know. 📚

👋 Attention ALL Marketers! The Association of National Advertisers, is hosting its #FREE National ANA IQ Global Week of Learning starting now! Offering case studies, training, and best practices from the world’s top marketers – Sept. 23 – 27. Share with your favorite marketing friends, team members, and co-workers so they don't miss out! Nick Primola Meghan Medlock Matthew Florian Bob Traino 🔗 Register here: https://lnkd.in/eEcxEjVh

Brands can play a big role in reducing carbon emissions over the next decade. "Sustainability in Media Planning" - the new report from ANA and Scope3 - published today, suggests an ideal first step is to gain the transparency needed to visualize media emissions, waste, and performance, stressing the importance of real-time, activity-based emissions data, including real-time grid-mix data and real-time campaign delivery data. Access your copy now: https://lnkd.in/eyqFYHgV Read more in Adweek: https://lnkd.in/eF3ESjZc Nick Primola Association of National Advertisers Scope3 ADWEEK John Osborn Liz Kneebone Ad Net Zero US Spotify United Nations Climate Group Ann Baird Alexandra Salomon Meghan Medlock Rose Levy PACE PR RooneyPartners