Goodby Silverstein & Partners

“GS&P stood out because of its ability to conceptualize ideas that appeal to all individuals, regardless of their Financial status,” Empower’s CMO Stephen Jenks told ADWEEK. At GS&P, we love a good challenger brand and can’t wait to make Empower a household name.

GS&P took the #TechCrunchDisrupt stage this week. In a panel moderated by Nick Borenstein from the Webby’s, Margaret Johnson joined Monica Khan and Uber’s David Mogensen to discuss “brainrot” and how chronically online culture is taking us from niche to non-sensical. And why that is actually a good thing. During the panel, Margaret talked about our contextual targeting for the “Mountain is Calling” for Mountain Dew to get people off their a$$, the importance of inviting consumers to build on our content with Doritos #TriangleTracker and why social is the best focus group (for better or worse).

GS&P ECD Jim Elliott talks about our recent Aviators campaign honoring veterans (and beyond) with LBBonline - Little Black Book’s Ben Conway and our friends at Xfinity. 

“In the aftermath of COVID, and everyone working from home, mentorship is a big issue … and it’s a financial one,” said jeff Goodby, co-founder and co-chair of Goodby Silverstein & Partners. “We don’t have as many management people to teach people anymore. They’re being told to do more work in a small amount of time. It’s so important to bring people along, but it’s not built into our structure anymore because of financial [reasons].”

“I like to come into every assignment with a beginner’s mindset, assuming I don’t know the answer to anything. I also like to keep our creative department varied so we often recruit people who are not from traditional advertising backgrounds,” Margaret Johnson tells Trinity Chavez at the NYSE #TakingStock.

We couldn’t be more excited to be named to General Mills’ new roster of agencies and to work with a client who clearly values creativity. Their statement to press says it all. “We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,” said Doug Martin, chief marketing officer for General Mills. “We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

Your move, internet trolls. #DoritosCrash

“The quilts are so beautiful and yet so devious,” says Rich Silverstein. We could not be more excited about this exhibit at Ken Fulk's St. Joseph's Art Society, which also features our own GS&P quilter and account exec Michael Crain. Opening tonight from 7-9 pm on National Voter Registration Day. https://lnkd.in/g5qcXS2Q

“Can we bring Dalí back to life was the challenge given to us,” GS&P's Martin Pagh Ludvigsen told ARTnews. 

“Our insight was that pre-owned car shopping and dating have a lot in common, and knowing that our BMW Certified audience is younger and dating themselves, we wanted to meet them where they are—on Bumble,” says Rachel Nagpal, copywriter at GS&P. “In between swiping to find potential romantic matches on the app, they are prompted swipe on our ad to find their Ultimate Match which leads them to explore BMW Certified inventory near them.”