Graphite

At Graphite we helped dozens of B2B companies dominate their SEO. Here's the exact process we use in 5 bullet points: 1. Define your Ideal Customer Profiles (ICPs) and personas. Know your buyers and core users inside out. 2. Map topics to funnel stages for each persona: problem-aware, solution-aware, product-aware. This aligns content with the buyer's journey. 3. Conduct a Gap Analysis to uncover topics your audience consumes from competitors. Find your unique angle. 4. Determine optimal page types for each topic. From template pages to case studies, each serves a specific purpose in the funnel. 5. Optimize pages by analyzing user intent for each topic and its corresponding page type. This framework is a game changer for high-consideration B2B products and allows companies to integrate SEO to their DemandGen engine seamlessly. If you want to go deeper on these topics, we're sharing our full framework in a Reforge webinar this Thursday. Join us. It's free, and you'll walk away with a lot of actionable insights. Link in the comments.

In this event, Ethan Smith (CEO at Graphite) will discuss how to drive sustainable revenue growth for B2B companies via SEO. By the end of the event you’ll be equipped with a framework you can use right away, regardless of your level of SEO expertise, to map out your journey to reliable acquisition growth via premium SEO content that meets your customer exactly where they are in their journey. Learn about: 💼 The B2B Customer Journey for SEO ➕ The SEO Optimizations that Matter  📈 Optimizing Conversion for B2B This event is geared towards Marketing and Growth leaders. 🔗 Register here (it's 𝘧𝘳𝘦𝘦): https://lnkd.in/estv7irr

How AI is Transforming SEO: Insight from Marcos Ciarrocchi, Co-Founder of Graphite | AAAITalks Ep. 19 In our latest AAAITalks episode, we had the pleasure of chatting with Marcos Ciarrocchi, the brilliant mind behind Graphite, to discuss the evolving nature of SEO and how AI is stepping in to reshape the game. Forget traditional keyword-based SEO. Marcos explains how Graphite’s AI-powered approach clusters related topics, making it easier for businesses to optimize their content for search engines without getting bogged down by manual research. His insights cover how AI not only simplifies the process but also adapts to the unique needs of each brand, ensuring more relevant and targeted content creation. Key takeaways: ➡️ The shift from keywords to user-intent-driven topic clusters. ➡️ How AI is making SEO more accessible for non-experts. ➡️ Why search behavior is evolving and how businesses can stay ahead. 📺 Watch the full interview now to learn how AI is revolutionizing SEO and what your business can do to adapt to these exciting changes! 👉 Catch the full episode on YouTube and subscribe to AAAITalks for more insights from leaders in AI and technology! #AI #SEO #Graphite #AAAITalks #MarcosCiarrocchi #SEOInnovation #ContentStrategy #ArtificialIntelligence #SearchOptimization #AIinSEO #DigitalMarketing

🚀Join our CEO, Ethan Smith, for his upcoming Reforge webinar on October 10th on driving sustainable revenue growth for B2B companies through SEO! 📈 💡 Learn about: The B2B Customer Journey for SEO The SEO Optimizations That Matter How to Optimize Conversion for B2B By the end of the webinar, you’ll be equipped with a framework you can use right away, regardless of your level of SEO expertise, to map out your journey to reliable acquisition growth via premium SEO content that meets your customer exactly where they are in their journey. This event is geared towards Marketing and Growth leaders who want actionable insights to enhance their strategies. Reserve your spot now! 👉 https://hubs.la/Q02RHdj90

We’re excited to announce that the Graphite SEO Platform is now available to agencies. Schedule a demo here: https://lnkd.in/dx-ZXGEZ 1/ Cluster Keywords Instantly - Use our embeddings model with 200M+ keywords and billions of SERPs to generate keyword clusters in seconds. Combine clusters with our Topical Authority score to boost your ranking potential. 2/ Create Roadmaps—Generate content roadmaps incorporating Topical Authority scores to focus on high-impact efforts. Our study shows that prioritizing high topical authority content can accelerate results by 57%. (see study link in the comments) 3/ Organize Client Data - Analyze and interpret client data efficiently. Identify pages for internal linking, keywords for growing Topical Authority, and terms that address true topic intent. Streamline workflows, make informed decisions, and deliver high-impact growth with Graphite SEO Platform. Schedule a demo with our team here: https://lnkd.in/dx-ZXGEZ

There's an increasing number of AI companies like Perplexity, ChatGPT, Anthropic, Copilot… They're based on LLM plus RAG, which means Search. AI search with LLM+RAG does not replace traditional search; it builds on it.  Our CEO, Ethan Smith, recommends the following strategies to optimize for it: • Co-occurrence: Ensure your product frequently appears with relevant keywords to optimize for AI-generated answers. • Answer optimization: Creating high-quality content by comprehensively answering more questions on your pages. • Citation Optimization: Build relationships with high-authority publications to enhance your content's credibility and increase citation frequency in AI responses. To get more recommendations on how to optimize for this, watch the complete presentation with the link in the comments.

Ethan Smith, Gregory Druck, and José Luis Paredes conducted a study about AI-generated content in Google search results. They analyzed 20,280 URLs across various categories and filtered them using Originality.ai to determine the proportion of AI-generated content. The results:  🔹Purely AI-generated content comprises only 3% of organic search results and generally ranks lower than human-written content.  🔹88% of the top search results are predominantly human-created, with AI-generated content being more common in categories like Crypto, Commerce, Finance, and Local.  🔹Pages with higher AI content tend to rank lower, suggesting that human-written content currently performs better in search rankings. Link in the comments for the complete white paper.

Next Tuesday, Ethan Smith and Gregory Druck will participate in Reforge's free virtual conference on navigating products, marketing, and growth in the age of AI. They will discuss how to plan for the future of SEO with AI search engines like ChatGPT, Google's new features, Perplexity, and more. Register here: https://lnkd.in/ehkPM7CA

For years, Graphite’s agency has delivered SEO outcomes that change the growth trajectories of companies like MasterClass, Honey, and BetterUp. A key part of our success has been building our own technology— a suite of custom AI components and internal tools that have augmented our team and made them much more effective. It incorporates everything we’ve learned about what drives impact— the top 5% of SEO work that actually matters. Here are some highlights: ✅ Topic Graph — rather than researching keywords, our platform uses AI and machine learning to cluster keywords into a database of topics. You can input an idea and instantly get a significantly better understanding of user intent. This ultimately helps you maximize traffic for every article since you’ll rank for hundreds of keywords with a single piece of content. ✅ Topical Authority — rather than prioritize based on keyword difficulty, our platform tells you which topics you have authority to write about. We published a research paper (link in the comments) that shows how our Topical Authority score accelerates search visibility. ✅ Internal Links — your crawl rate increases significantly when your content has at least 5 internal links. Researching what internal links to include requires a lot of manual effort. Our platform tells you exactly which links to add to maximize results. Our platform is built for everyone — regardless of SEO expertise— to drive impact. Our most successful beta customers have little to no SEO background, and they are seeing significant traffic and revenue growth. To get a demo, go to: https://lnkd.in/eDv52Dwr

Last week, Google launched AI Overviews (formerly known as SGE). For the past year, we have been observing SGE and its impact on search in a beta environment. While we’ll need time to observe nuances with the full rollout, we wanted to share our current observations and recommendations. Current Observations: 1/ We view AI Overviews as an evolution of featured snippets. Featured snippets had a noticeable impact on top-of-funnel terms but had a small effect on transactional queries. So far, we have seen a similar pattern with AI search results. 2/ AI Overviews is showing up for high-stakes categories. We had initially theorized that YMYL categories, such as health and finance, would have a lower risk of disruption. However, we have observed that searches in these industries, such as “how to raise your credit score” and “symptoms of rsv”,  are triggering the AI snippet. 3/ While AI Overviews has the potential to be highly disruptive, it also presents new opportunities for growth. The search journey is changing with the integration of AI into the SERPs. Companies that can figure out how to optimize more effectively for this journey will have opportunities to outperform their competitors. Graphite Recommendations: 👉Resist overcorrecting or pivoting without clear data. There is little reward in trying to predict what will happen. 👉Expand your view of the landscape. Collect more data and stay up to date with the latest changes. Here are some examples: *Increase your attention on competitors and which of their keywords are being affected. Target competitor keywords that are not being affected. *Observe CTRs for keywords at different stages of your funnel. Validate whether or not CTRs for top and middle of funnel keywords that trigger AI results are declining. *When Google releases better reporting, be the first to build out dashboards that enable your team to make informed decisions. 👉Build more agile ways of working. The search landscape will likely become increasingly volatile in the coming months. Teams that succeed will be more adaptable and able to react quickly to changes. 👉Continue to focus on unique, informative, human-written content with a clear POV. This is the most defensible and sustainable long-term SEO strategy. 👉Double down on conversion-based goals. If your team was previously measured based on traffic goals, shift to metrics further down the funnel. Below you’ll find some specific types of queries and pages and our current assessment of risk: