Great Question

Unmoderated Prototype Testing in Great Question is here! Now, you can get fast, async user feedback on your Figma prototypes. Testing is supported on desktop and mobile, and it’s browser-based, so users never have to download an app to participate. Here’s how it works: ⚡️ Set up and launch a study in minutes. Sync with Figma to add a prototype link, set device type and recording permissions, and add tasks and survey questions for users to complete. 🌎 Test async with anyone, anywhere. Integrate with your CRM or import a CSV to test with your own users. Or, recruit from Respondent's panel of 3M+ verified B2B and B2C participants, right in Great Question. 📊 Analyze user feedback from every angle. View prototype performance at a glance with metrics, timelines, paths, and click maps. Dig deeper with recordings and transcripts, and create highlight reels to share with your team. “The unmoderated test functionality is freaking AWESOME," said Emily Drumm, UX Researcher at DonorDrive . "It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool.” Try it free for 14 days: https://lnkd.in/gkhgFFwa #uxdesign #uxresearch #userresearch #researchops

Thanks to everyone who made it out to last night's ResearchOps Community summer meetup in NYC! 🍎 It was so great to connect in person for food, drinks, and conversation about research operations, democratization, AI, and more. This was the first of many events we'll be hosting in the coming months. Keep an eye out on LinkedIn or in our newsletter for the next one. 👀 — P.S. — Not getting the Great Question newsletter in your inbox 2x a month? Subscribe at the link in the comments. 😃

🎙 How can you build a compelling business case to convince leadership to establish a ResearchOps position in the company? Well, it's easier said than done. In episode 4 of the Cha Cha Club's podcast, you'll hear from three ResearchOps pros who have been there: ⭐ Bryna Tsai, Head of UX Operations at Verily ⭐ Shannon L., Senior Research Operations Specialist at IKEA ⭐ Emily Wever, CAPM, Senior Customer Outreach Manager at Appfire They sat down with host Kate Towsey to share practical advice and lessons learned from advocating for a full-time ResearchOps role in their companies. "ResearchOps isn't just administration, it's actually systems design, and it takes a lot of work. And it's not just that it's a full-time job because of the hours it takes, but it's also a full-time job because it's highly specialized work. It requires an operations brain and muscles to do." 🔗 Now available on all major podcast platforms: https://lnkd.in/eJgjyrpW #researchops #uxresearch #userresearch

👋 Introducing Great Question’s new Principal Designer: Jeffrey Erickson! Jeff joins us from Viable where he was Founder & CPO. Before that, he was Head of Product at TriNet Zenefits, and Founding Designer at Eaze and Yammer, Inc. (acquired by Microsoft). With over 15 years of design leadership experience, Jeff brings a unique level of insight and expertise to the Great Question team. “I'm happy to continue the mission of making sure that product, research, and CS teams get the most out of their customer feedback! Following your customers and really listening to them is the only reliable way to build something people want, and understanding that feedback at scale is key to unlocking massive growth for your company.” Welcome to the team, Jeff!

In the NYC area? 🍎 Join us for a post-work hangout with fellow Researchers and ResearchOps professionals on Tuesday, August 27th! Grab your ticket below ⬇

Just like that, August is halfway gone. Here are our 5 favorite UX research reads of the month so far: 🚨 Using signal detection theory in UX research ✍ By Lawton Pybus from Drill Bit Labs 💡 "Traditional task success rates are versatile, but they can leave us with unanswered questions about the reasons behind a user’s failure to achieve their goals. Sometimes, SDT can fill in the gaps, offering a fuller understanding of how users perceive and interpret information within an interface." 🔗 https://lnkd.in/e4HdbJiH ⏪ What's happening to UX research? Revisiting one year later ✍ By Brad Orego (they/them) from Webflow 💡 "Democratization got a bit of a bad rap in 2023, as some scapegoated it as a factor in the “cheapening” of Research and a precursor to the layoffs sweeping the industry. Many ResearchOps champions pushed back, highlighting the difference between the free-for-all stampede of democratization that fear-mongers were describing and the reality of responsible democratization." 🔗 https://lnkd.in/g6jkXAwT 🗣 You're Talking to Customers Wrong ✍ By Judd Antin, UX Research Consultant & Leadership Coach 💡 "Very often talking to customers is just a thin veneer on top of product people listening to their guts. It’s cover for doing what they were going to do anyway. That’s a form of user-centered performance, and it’s a waste of time. Worse than doing nothing, though, can be doing the wrong thing. This is really devious. You feel righteous about the work you did to stay connected to your customers, but you didn’t do the work to understand how your own perspective led you to the wrong conclusion." 🔗 https://lnkd.in/g8Z6ugVm 🌏 The Inclusive UX Research Playbook from CVS Health® Inclusive Design ✍ By Gregory Weinstein, PhD, CPACC and Erica McCoy from CVS Health 💡 "Making research inclusive requires deliberate attention and action; it does not happen by accident. When you include people with disabilities (or other historically underrepresented groups) from the start of a project, you create a strong foundation for all subsequent design work to be inclusive as well." 🔗 https://lnkd.in/g6QXq46g 📊 Descriptive Statistics in UX Research: A Practical Guide ✍ By Trevor Calabro, Mixed Methods UX Researcher 💡 "Because of the use of descriptive statistics, we can now make targeted improvement recommendations for the account dashboard. This is what stakeholders really want from us. This is the way UX research actually brings value to organizations." 🔗 https://lnkd.in/gwpfJkyE What'd we miss? Share it in the comments. ⬇ #uxresearch #userresearch #researchops

How many research tools do you want to manage? I'm guessing as few as humanly possible. You want to avoid having to find the right set of tools, get them through security + legal + procurement, figuring out how to integrate them (if they integrate at all), train your team on each of them, manage licenses and access for each of them, audit them, support them, report on them... Then every year renew them again. It's a PITA for research ops teams and for researchers. Imagine how complicated it feels for People Who Do Research? It's no wonder so many organizations have to deal with rogue research aka random acts of research. Parker Conrad from Rippling agrees. "The side effect of building these very narrow applications is that businesses now have to manage 100 different separate pieces of software to run their business, and there’s a lot of inefficiency in that.” Great Question is the all-in-one customer research platform built to democratize UX research at scale. If this sounds like a wild idea but gets you hot under the collar I'd love to show you what we've built.

👋 Meet Fernando S., Great Question's new Senior Software Engineer! Nando joins us from RD Station, the largest SaaS company in Latin America, where he was a Principal Software Engineer. With nearly 15 years of experience under his belt, he brings deep expertise to a growing engineering team focused on building the best all-in-one platform for customer research in the world. "Having been at a large enterprise tech company for the past decade, I'm excited to shift gears and get in on the ground floor of fast-growing startup with a talented team and strong product-market fit." Welcome to the team, Nando!

Accessibility has been a core value for Great Question from day 1, alongside the importance of data privacy & security, among others. And while we've always delivered a highly accessible participant experience, parts of our researcher experience didn't quite meet our standards. So I'm stoked to see our new accessibility statement go live on the website after we've burned down a lot of the accessibility issues throughout the product no matter what your role is. We're still not perfect, lots more work to do, but we're continuing to improve to meet the AA standard. https://lnkd.in/gVtE9576

"UX research is changing. How, exactly, is up for debate." One year ago — amid the rapid rise of AI, the ongoing democratization debate, and widespread layoffs in tech — Brad Orego (they/them) took a long, hard look at what was happening in UX research. How much of the noise was actually real? After digging into the data and reflecting on their own experience, Brad wrote what would become their first of many articles for the Great Question blog. Now a year later, Webflow's new Head of Research revisited this article to see what's changed, for better or worse, and offer an update on the state of UX research today. Check it out at the link in the comments ⬇ #uxresearch #userresearch #researchops