Grithaus Agency

Last week at NAB Show NY, Grithaus CEO Megan Fasy unpacked the value of a holistic approach to PR, #marketing and #communications with Larry Jordan. Our take: PR alone isn’t enough anymore - it's about coordinating an integrated strategy, from setting achievable goals, to clearly communicating the benefits your technology delivers, and ensuring your messaging across all channels maps back accordingly.

🌷 The 2024 IBC - International Broadcasting Convention Show may be over, but we're still feeling those Amsterdam vibes! 🚴♂️💨 A huge shoutout to our award-winning clients who took home a whopping 11 awards! 🏆✨ Not to brag (okay, maybe a little 😎), but these solutions are as hot as Dutch bitterballen! Don’t just take our word for it - these cutting-edge media tech tools and services were lauded for their innovation at IBC. Aputure STORM 1200x was named Best of Show by: • TV Technology by Future • RedShark Media • CineD • Newsshooter.com Ateliere Creative Technologies wins: • TVBEurope Best of Show award for Ateliere Live • Honorable mention for being named a Product Innovation of the Year finalist by the Corporate Star Awards BCNEXXT wins #TVBEurope Best of Show award for Vipe RT Dalet wins #TVBEurope Best of Show award for Dalet Pyramid Planner Imaginario AI’s namesake technology wins: • IABM BaM Award, category: manage • #TVBEurope Best of Show Maxon wins #TVTech Best of Show for #ZBrushforiPad Strada wins #TVTech Best of Show for its namesake technology Join us in congratulating these amazing and hard-working teams! 🎉 🎉  #IBC2024 #BestOfShow Catch up on more Grithaus Agency client news here: https://lnkd.in/gcC_hk-c

🛫 Grithaus Agency is IBC bound! 🛬 IBC - International Broadcasting Convention 🇳🇱✨ is all about seeing the latest innovations and networking with industry experts. And our colleagues Megan Fasy, Bea Alonso ✨, Janice Fahey Dolan, Kristin Coffey Canders and Alex Molina will be in Amsterdam doing just that. Whether you're a burgeoning start-up that needs help launching cutting-edge technology, or a well-established corporate brand in need of expert support in content, product marketing, sales enablement or media relations, our team is ready to connect with you. In addition to hanging with Grithaus clients on the show floor, you will find the team gaining insights at the Devoncroft Partners Executive Summit and the IABM State of the Industry, connecting with colleagues at Rise for some libations, catching a caffeine kick at the DPP Espresso Summit, and attending the much anticipated Dalet Pulse party at the Jetty. So if you see them at any of these events, introduce yourself! Your next big move starts with a simple "hello!" PS - Check out the latest Grithaus post show strategy for getting more mileage from your IBC efforts: https://lnkd.in/erfKjiek #GrithausAgency #IBC2024 #Amsterdam #MediaInnovation #IndustryLeaders

Picture this: it’s the first morning of a big industry event, and you’ve got 10 meetings with influential members of the press. Do you have your messaging down? Are you in the calm, cool and collected headspace that can only come from strong preparation? IBC - International Broadcasting Convention is just weeks away. At these trade shows, our clients are often in back-to-back press and analyst meetings, where they’re expected to deliver the company’s narrative and share important updates in a succinct and compelling manner. We help them prepare for such scenarios through media training, led by our VP of Media Relations Kristin Coffey Canders. “But I’m a seasoned executive, I don’t need training!” Our take: even the most experienced professionals should go through regular media prep (we’d even argue that the best ones are proactive about ensuring this happens before any major event or company announcement). Here are five key benefits of media training : 👩💼 Habitual Preparedness: Taking the time to review important key points and prepare before going into an interview will result in high-quality, on-message coverage every time. 💡 Discover New Pitch Angles: Talking with someone outside of the company, who has your company’s best interest in mind, can unearth information that otherwise would have remained buried underneath a canned statement. 📈 Increase Messaging Impact: When reviewing their performance in the training process, spokespeople have the opportunity to make tweaks that make their message more impactful when it really counts. ⚖️ Learn Proactive Interview Techniques: Media training offers tips on how to deliver valuable information that will be important to both the reporter and your company message, without having to wait to be asked a specific question. 🎯 Consistent, Accurate Messaging: Walk away from the interview knowing you used every minute wisely; and when several SMEs are trained within a company, the message becomes consistent, strong and unified – no matter who delivers it. Questions? Message us to meet up at IBC to talk more about how we can help. In the meantime, read more about our process for preparing execs for press interviews: https://lnkd.in/g6bdD_7x

As experts in their respective fields, analysts – like Devoncroft Partners, Caretta Research, IDC and Omdia – analyze market trends, businesses, technology, and users. One of the best opportunities to engage with analysts is at major events like IBC - International Broadcasting Convention. Have you lined up meetings for your team with relevant analysts at the upcoming show? Grithaus Agency VP of Media Relations Kristin Coffey Canders explains: Analysts “track a wide range of market elements including customer needs, budgets, and buying decisions; technology innovation, disruptions, adoption, revenues, and much more. A good analyst is knowledgeable, impartial, and cultivates a vast network of industry stakeholders.” Why are these relationships so crucial to a business’s success? 1. Analysts communicate their evidence and findings in regularly published research reports, which are shared with their subscribers (your potential customers or partners) and often serve as an industry almanac. 2. Most analyst firms offer high-value research services that can help companies get answers to the questions they have about their market potential.  3. Because of their exceptional research, reporters often include analyst findings in articles or invite them as expert sources for commentary. Analysts regularly research and understand the markets and trends across all areas they cover. They influence decision-makers in many ways, whether that’s bringing a new innovation to market or executing a buying decision, so establishing a two-way relationship with them is critical to any marketing and sales strategy. Need help getting on analysts’ radar ahead of #IBC? Give us a call. Learn more: https://lnkd.in/eRiBME7M #analystrelations #mediarelations #IBC2024 #marketing #tradeshow #success

A gravitational force of the Media & Entertainment industry, IBC - International Broadcasting Convention is the grand stage for showcasing your company’s innovations. Is your brand prepared with the proper messaging to drive those narratives home? Bea Alonso ✨ reflects, “Our experience highlights the transformative power of product marketing when it's fully integrated and emphasized across the organization, enriching the company's messaging, media relations, and thought leadership content.” When done right, product marketing can significantly impact how a brand’s offerings are perceived both internally and externally. This includes: - empowering staff to effectively communicate the advantages and unique selling points of solutions - gaining interest from high-profile analysts and trade press - receiving prestigious awards …all of which should be high on your list of priorities for a trade show like IBC! Just over a month away, plans should be in full swing to align resources to finalize messaging that will resonate with attendees before, during, and after the show. What does product marketing look like in your organization? Who drives it, and do you have a plan for IBC? If panic is setting in, not to worry – our specialized Product Marketing team will help you craft your message for success. Read more: https://lnkd.in/dSQFx_EJ #productmarketing #IBC2024 #marketing #tradeshow

Thanks Donna Kay Smith for the shout out 😊 - we're excited to support the Rise mission so that we can all work in a more gender-diverse industry! ✨ The The Media Production & Technology Show was the perfect moment to make our involvement official. It was a wonderful time to see old friends and make new ones. Cheers all around to everyone who made it possible!

Another week, another playbook! They’re popular because they work. Ask us how a custom playbook can help supercharge your lead generation strategy.

Product marketing is the driving force behind getting your product to market and keeping it there, but it often doesn't get the attention it deserves. Are you giving your product marketing the firepower it needs? This is where we, Grithaus Agency, come in! Whether your product marketing initiatives need a boost from additional resourcing or you're starting from scratch, Grithaus has your back. We've got the expertise to define your product marketing strategy and empower you to position your brand as an industry leader and attract new customers. Let’s discuss more at The Media Production & Technology Show. DM Janice Fahey Dolan, Megan Fasy, or Bea Alonso ✨ to find some time to discuss how to transform your product marketing strategy to drive more lead generation and sales. Until then, dive into our latest blog for a primer on how we approach product marketing: https://lnkd.in/dSQFx_EJ #MPTS2024 #MeetGrithaus #ProductMarketing #mediaandentertainment

NAB 2024 is the gift that keeps giving! A huge shout-out to Mark Anthony Ramirez for spotlighting not just one, but several of our innovative clients in his piece for Laptop Magazine: "NAB 2024: A celebration of brilliance and innovation." Blackmagic Design continues to gain recognition for their DaVinci Resolve 19, which harnesses the power of AI to redefine video production. From flawless stabilization to precise color grading, they're setting new standards for creators worldwide. Aputure and amaran, now with their independent brand focus, were highlighted for illuminating the future of lighting solutions. Their commitment to quality and user-friendliness is empowering creators to bring their visions to life with unparalleled ease and flexibility. Maxon's spring release of Maxon One was commended for heralding a new era for motion designers and VFX artists, offering intuitive particle simulations and non-photorealistic rendering capabilities that push the boundaries of digital artistry. Strada is getting its shoutout for revolutionizing the editing process, particularly for leveraging AI to significantly reduce editing time. This innovation not only enhances productivity but also frees creators to focus on what truly matters - their creative vision. OpenDrives stands out with its Atlas platform, a testament to the company’s leadership in composable storage solutions. Their award-winning technology is paving the way for more efficient and flexible media workflow solutions. Thanks to our incredible partners, clients, and peers for making this NAB Show one for the books! Read more about the incredible innovations from the show: https://lnkd.in/eYtnH8-b #NAB2024 #Innovation #ContentCreation #Technology