GutCheck - a Toluna Company

The #MidweekMetrics📊 results are in! Toluna’s global panel - Toluna Influencers - consists of 79 million+ consumers from 70+ countries! #TolunaInfluencers is a diverse, global community of highly engaged, richly profiled consumers ready to respond – right here, right now – with detailed, actionable #insights to supercharge your on-the-spot decision-making. Ready to see how our panel can take your research project to the next level? Contact us today at the link in the comments to learn more.

Nearly half (40%) of global consumers are very concerned about their #personalfinances given the current global and economic circumstances. As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep #insights at the forefront of their decision-making to ensure they evolve with shifting #consumersentiment. Wave 24 of the Toluna Global Consumer Barometer features topics including consumer confidence, the rising cost of living, #consumerhealth and well-being, and #brandvalues. 🔗 For the latest #consumerinsights, download the report here: https://lnkd.in/d8YqDtCp

🌍🌱 Happy #EarthDay from Toluna! 🌱🌍 Today, more than one billion people in 192 countries celebrate Earth Day to raise awareness, educate, and inspire action for the environment. That’s why Toluna has created a set of principles to ensure we operate sustainably and support our people, planet, and communities. We aim to reduce our environmental impact, promote diversity, engage with communities, and maintain healthy corporate governance practices. This Earth Day, let's all reflect on the ways we can contribute to a healthier, more sustainable world. Together, we can make a difference. 🌏💚

The #MidweekMetrics📊 results are in!    It’s clear that consumers are paying attention when it comes to how brands handle #ESG: 66% of global consumers agree that brands should be sincere and authentic in what they do. The other top two actions that consumers agree are important for brands to take are to be committed to reducing the use of plastic / paper packaging (58%), and have policies which benefit the environment and society (55%).    Get more #consumerinsights on how brands approach ESG in Wave 24 of the Toluna #GlobalConsumerBarometer.    🔗 Download the full report today. Link in the comments. 

We’re growing rapidly and #hiring across departments. Join #TeamToluna, global experts in the #marketresearch industry around the world. We’re currently welcoming big and small ideas that challenge and inspire us to grow. ➡️ View all Toluna #openings here: https://lnkd.in/d_-Rzgc #careers #careeropportunities #jobopenings #jobopportunities #hiringnow

That’s a wrap!👏 The past two days of reconnecting with old friends and meeting new ones has been truly wonderful! Thank you to everyone who joined us the past few days at #IIEXNA, sat in our session, joined us for dinners, and stopped by our booth! Thanks too for all those who helped us donate to Central Texas Food Bank by connecting with us at our booth, and allowed us to share more about #TolunaStart, our industry-leading research technology platform, and the suite of Human Experience Intelligence research solutions available through MetrixLab and GutCheck - a Toluna Company! If you missed us at the event or wanted to catch our session on #AI and its impact on insights, please reach out to us and we’d be happy to share the content with you. We can’t wait for the next event! 🎉 #iiex #iiexaustin Daphne Allan, Jim Mullady, Joe Clark, Renee Smith, Shirley Felix, Lisa Manuzza (she/her), Saara Rietmulder, Romani Patel, Haley Swafford, Kyra Velasco

Did you catch our session with Renee Smith, “Trustworthy AI in a Time of Transformation”? Renee just wrapped unpacking the fast-evolving #AI scene and its impact on insights and discussing building trust and making AI's workings clear with a tool called AI Model Trust Cards. She covered topics including: • The Future is Now: Stepping into a world where AI does the heavy lifting in research, offering insights faster than ever before. • Trust is Everything: Learning how to make AI's decisions transparent and understandable is crucial for earning trust. • AI Model Trust Cards: These handy cards are your guide to making AI less of a black box and more of an open book.   If you missed the session and are interested in receiving a summary of our presentation, drop us a note below and we’d be happy to share it!   If you haven’t already, stop by our Booth (36) to say hi and learn more about our industry-leading #research technology on the #TolunaStart platform. #iiex #iiexaustin Daphne Allan, Jim Mullady, Joe Clark, Shirley Felix, Lisa Manuzza (she/her)

Help us help the Austin community at #IIEXNA this week!    To honor any attendee who stops by our booth and connects with us today or tomorrow, we will be donating $5 to Central Texas Food Bank. The Central Texas Food Bank is the largest hunger-relief charity in Central Texas, and for more than 40 years has had a mission to nourish hungry people and lead the community in the fight against hunger.    So stop by booth 36 to learn more about our ongoing donation program in addition to the industry-leading #research technology and full-suite of solutions from Toluna, MetrixLab, and GutCheck - a Toluna Company for every budget!    #iiex #iiexaustin    Daphne Allan, Jim Mullady, Joe Clark, Renee Smith, Shirley Felix, Lisa Manuzza (she/her)   

#IIEXNA is officially underway in Austin, and we are so excited to be here!     Tomorrow at 2:35pm CT, Renee Smith, EVP Global Solutions at Toluna, will be presenting “Trustworthy AI in a Time of Transformation”, and will discuss building trust and making AI's workings clear with a tool called AI Model Trust Cards. Mark your agenda – we hope to see you there!    In the meantime, come see us at Booth 36 to learn more not only about our industry-leading #research technology on the #TolunaStart platform and the expanded research solutions we have with GutCheck - a Toluna Company, but also to meet with MetrixLab, who recently joined the Toluna group and bring their own unique human-centric insights solutions to help clients win.    We can’t wait to see you and chat all things #insights!    #iiex #iiexaustin    Daphne Allan, Jim Mullady, Joe Clark, Shirley Felix, Lisa Manuzza (she/her)

It’s clear that all the buzz around #AI is not just hype. #GenerativeAI has the potential to reshape every industry and is already disrupting ways of working not just in advertising and marketing, but in healthcare, fashion design, education, and more. But what does AI mean for #insights? Earlier this year, Roy Sadaka, Director of Machine Learning, and Orli Langerman, Director of UX at Toluna, explored how AI is disrupting and reshaping #marketresearch while prompting questions about embracing a transformative future in an article originally featured on Greenbook’s Artificial Intelligence and Machine Learning hub. Read the full blog post to see how Roy and Orli ponder the questions: How will AI redefine our work and our world? Should it? ➡ https://lnkd.in/egkg8KvR Interested in hearing more on the future of AI and how it could reshape market research? Renee Smith, EVP, Global Solutions at Toluna, will be at #IIEXNorthAmerica on April 18th unpacking the fast-evolving AI scene and its impact on insights. 🔗 View the link in the comments to learn more.