Havas Media Network

Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together

Havas has been named Agency of Record for Wyndham Hotels & Resorts, the world’s largest hotel franchisor. 🏨 With our Converged strategy and fully integrated approach, Havas will lead media, creative, social, and digital efforts across all Wyndham brands in North America, including household names like La Quinta®, Ramada®, and Super 8®, as well as their top-ranked loyalty rewards program Wyndham Rewards®. “This partnership underscores the significance of our Converged strategy which brings together media, creativity, and technology. Havas is built to deliver exceptional Media Experiences that drive growth and enhance the entire customer journey,” said Greg James, CEO, Havas Media Network North America. “Together, we’ll ensure every media interaction strengthens Wyndham and its brands while igniting excitement for Wyndham Rewards,” Greg added. Read more about this news here: https://lnkd.in/eeqiX2cm #HavasProud #Wyndham #MeaningfulMedia

In a new opinion piece from The Media Leader UK, Mike Follett, Global CEO at Lumen Research, explores key learnings from our recent collaborative research study on attention with Lumen and Brand Metrics. 🧠 Follett goes into repetition vs. reach, opportunity vs. guarantee, and the significance of repetition, simplifying valuable insights from the study. Read the full article below: https://lnkd.in/er3nMQaB Find the full report on the research here: https://lnkd.in/gSUQ4Cin #Attention #Havas

The final category spotlight of The 2024 Mx Awards is “Best Better Together.” This category celebrates campaigns where talent and capabilities from Media and Creative mobilized around client problems to demonstrate that we are better together and can provide superior solutions to brands by working in collaboration.   Congratulations to Havas Media Network Australia, One Green Bean, and creative partner Marilyn and Sons (M&S) for their campaign for The Body Shop. This campaign, “The Body Shop: Overachieving Gifts,” highlighted the unique benefits of gifting from The Body Shop through strategic media tactics, including bold storytelling, impactful OOH placements, and engaging digital content.   #HavasProud #TheMxAwards2024

We're excited to share that, following a competitive review, Unilever has renewed media planning and buying mandates with Havas Media Network in Spain and France! In addition to core media planning and buying services, this continued partnership will tap into the expertise of the agency network’s new core services: CSA, Havas Market, and Havas Play. Havas Media Network has been a trusted partner to Unilever since 2021, working with storied brands including Dove and Magnum. Innovative campaigns have earned industry acclaim and have created innovative partnerships, bringing Unilever’s brands to new audiences. We are excited to continue this successful partnership and look forward to the creation of more iconic campaigns that resonate with consumers in France and Spain. #HavasProud #MeaningfulMedia Havas Media Network España Havas Media España

We're a finalist in The Lovie Awards in 7 categories! 🏆 Our finalists are eligible for the People’s Lovie Award, and your vote can help crown Havas Play Netherlands and Havas Play 🇫🇷 as winners for their outstanding work for Kia, UNITED24, and L’Enfant Bleu. Vote NOW through Thursday, October 17th, at 11:59 PM GMT. Click the links below to cast your vote: Havas Play Netherlands x Kia. Kia Outdoor Legends 🚘 🎟 Best Digital Campaign in Marketing, Advertising & PR: https://lnkd.in/eU-Zs8dv Havas Play France x UNITED24. #TheDonationMap 🗺 🎟 In-Game Experience in Marketing, Advertising & PR: https://lnkd.in/eKxEnzpg 🎟 Games in Apps, Platforms & Software: https://lnkd.in/exNbRDAE 🎟 Community in Beyond: https://lnkd.in/eGpJZ8R2 🎟 Technology in Beyond: https://lnkd.in/eHQVQX2K Havas Play France x L’Enfant Bleu. The Hidden Story 📘 🎟 Connectivity in Beyond: https://lnkd.in/enUXQvJK 🎟 Education in Beyond: https://lnkd.in/efMtFfx5 Honorable mentions to Havas International & Havas Play Spain, Havas Play Netherlands, and Havas Play France for their shortlisted work for Dove, Kia, UNITED24, and L’Enfant Bleu. With your help, we can make our teams and campaigns winners! #HavasProud #MeaningfulMedia

Introducing No Broken Promises – our powerful new proposition, which launches today. Supported by new research revealing customers are tired of brands overpromising and underdelivering, this new approach redefines our role as enablers of our clients keeping their promises to consumers – closing the gap between brand promise and the lived customer experience. This mission won’t just benefit our clients – it will shape our culture, our creative and strategic output, and our overarching approach to customer engagement as a discipline.   CEO David Macmillan shared his thoughts on our new proposition: “We know keeping promises builds trust and confidence in a brand, and if we get everything right maybe even love. Yet the gap between brand promise and the lived customer experience has never been greater. Through this new proposition, we’re determined to drive improvements in the customer experience, ensuring relevance and resonance in what the brand does – not just what it says it does. “No Broken Promises is a strong articulation of this new, more confident approach – not just closing the expectation gap, but consistently exceeding customers’ expectations. We’re unashamedly making the case for investing less in customer acquisition and more in retention – by honouring the promises you’ve made to individual customers you have. It’s time for agencies to find our voice, champion the consumer, and persuade clients to push harder to refine their proposition.” Read more about the newly launched proposition here: https://lnkd.in/enqDBwaN

In a world where consumer attention is more fragmented than ever, understanding the true value of attention is crucial. The latest episode of The Meaningful Media Podcast, "Attention Please! Uncovering the Drivers of Brand Outcomes," explores Havas Media Network's recent groundbreaking research report on attention created in collaboration with Lumen Research and Brand Metrics. Podcast host Ben Downing welcomes back Jonathan Waite, Global Managing Director of Mx at Havas Media Network London, alongside a new guest, Tanwa Edu, Chief Strategy Officer at Lumen Research, to reveal how attention directly drives brand outcomes—covering metrics from awareness to action intent. Listen in as Jon and Tanwa share surprising insights from the research, what these insights mean for campaign planning and optimization, what's next for this research, and much more! Spotify: https://lnkd.in/esY52n_d Apple Podcasts: https://lnkd.in/exekYA2t #MeaningfulMedia #AttentionEconomy #BrandOutcomes #MeaningfulMediaPodcast

At Havas Media Network, we're firm believers in the power of attention to create more meaningful media experience for consumers and drive outcomes for brands. The attention ecosystem is growing at a breakneck pace, with a proliferation of partners aiming to help integrate attention into media planning and measurement. Our own Jonathan Waite shared perspective with Evelyn Mitchell-Wolf on a new EMARKETER report on the Attention Metrics Ecosystem, providing a comprehensive look at this space and the partners that are helping advertisers and brands harness attention with greater sophistication than ever before. If you're an EMARKTER subscriber, checkout the full report here: Attention Metrics Ecosystem 2024 (emarketer.com) You can learn more about Havas Media Network's recent research to determine the link between attention and brand outcomes here: https://lnkd.in/gSUQ4Cin

The first half of 2024 has been a whirlwind for marketers, with budget shifts due to major events like elections and sports. Despite the challenges, the UK ad market grew by 9% in Q1, with marketing budgets hitting a decade-high. Looking ahead, Havas Media Network COO Simon Bevan forecasts “cautious optimism” as spending tapers slightly. With consumer confidence at a three-year high, brands are still investing smartly. Digital channels, retail media, and Connected TV are driving growth. The key? Strategic media spending for long-term success. Read more in MarketingWeek here. ⬇️ https://ow.ly/cs4R50TrR5G #Marketing #MediaSpend #DigitalMarketing #Advertising #RetailMedia