Humid Creative Agency

What’s better than new bike day? New bike brand day! We couldn’t be more excited for our friend Rob with the launch of LŪMA Cycles, his dream brand, bringing some of the most stunning titanium bikes we’ve ever seen to life. It couldn’t happen to a better guy, and we’re honored to be part of the journey. We had an incredible time working with him bringing the brand to life. You’re going to want to see them in person. Keep an eye on LŪMA Cycles, because once you throw a leg over one, you’ll want it hanging in your garage. #LUMACycles #TitaniumBikes #BikeLife #StudioShoot #CyclingCommunity #Branding #Bikes #GravelBikes #MountainBikes

Fall in love with the process of improving. Improve your product. Improve your leadership to put your teams needs before their own. Improve your relationship with your customers.

Our team clocked some serious travel miles, covering four time zones for trade shows and events last week. While some of us were braving single-digit temps in the Northeast, others were seeing snow in Florida (yes, Florida!), and a lucky few were enjoying t-shirt weather. This is just our creative way of saying… we’re back in the office, but no amount of coffee seems to be cutting it today. That said, we’re stoked by the amazing conversations we had and can’t wait to jump on all of these follow-up calls to keep the momentum going. Here’s to building RAD partnership together! #CreativeAgency #BrandingMatters #HumidCreative #ThePGAShow #ShotShow #TradeShow #Events #Outdoors #Golf

Who’s at the PGA Golf Shows and checked out #MadeByMantra We’re thrilled to share the trade show booth we designed and built for Made By Mantra at this year’s PGA Show! It was an incredible experience collaborating with the amazing team at MANTRA to create a stunning space that showcases their incredible product line. Thank you, #MadeByMANTRA, for trusting us to bring your vision to life. We’re so proud of this partnership and can’t wait to see the impact your booth makes at the show. #Design #TradeShowBooth #PGAShow2025 #HumidCreative #MadeByMantra

We are off to the PGA Golf Shows make sure to check out... We are stoked to work with so many great partners for this show. Make sure to check out the #goodr booth and a new booth we are showing for the first time #MadeByMANTRA

Guess what we rendered in this picture, and we’ll send you a Humid Tee! This render takes us back a few years, right before Covid hit. The concept was all about small footprint, BIG sales potential. Now, picture this: you’re walking into a major pitch meeting (we’re all thinking that’s an REI, right?), and instead of just talking about your vision, you’ve got a stunning render to show. For this client, we also created clean, close-up shots, but we’re showing you the wide shot here—for the game, of course. Who doesn’t want a Humid tee in the dead of winter? So, which approach do you think gets buyers more excited? The answer’s obvious. A visual tells your story, shows you care, and makes it real. Next time you’re prepping for a meeting, go prepared. Go inspired. Go like you give a damn. #RetailDesign #VisualStorytelling #TradeShowDesign #HumidCreative #Outdoors #RetailMarketing #RetailDisplays

Starting a Retail Marketing Program in 2025? Here’s What You Need to Know! If you're considering launching one, there are two key questions to ask yourself before diving in: 1️⃣ When do you need this to hit the stores? Timing is everything. A clear timeline helps ensure your program aligns with product launches, seasonal promotions, or marketing campaigns. 2️⃣ What’s your budget? Let’s be real: knowing your budget up front is crucial. It’s not about “showing your cards” — it’s about working smarter. Your budget shapes the materials we use, the level of detail we can design, and ultimately, how impactful your display will be. Think about it like buying a house. You wouldn’t tell a realtor, “I want a house, show me a house,” without giving them a price range, right? The same logic applies here. Start the year strong by being transparent about your goals and resources. That’s how you get displays that not only look amazing but hit all the right notes for your brand and your customers. #RetailMarketing #RetailDisplays #TradeShowDesign #MarketingTips #HumidCreative #SEMA

No work talk today, just a whole lot of B-Day love for our Founder & CEO! Josh Baker Thank you for being young and naive (but brave) a few laps around the sun ago (back in 2007) and starting this thing we now proudly call Humid (Humans Identify.) Feel free to stroll down to the kegerator today and pour yourself a well-earned birthday pint (or three.) You only turn 21 once. Cheers to many, many more laps around the sun, Boss, we love you!

Working with Project Reef for Surf Expo was awesome! When we set out to design this booth, our goal was clear: create a clean, open, and beautiful space that aligns perfectly with Project Reef’s stunning branding, packaging, and photography. One of the key elements? Showcasing retail and countertop displays right in the booth. Why? Because it allows retailers to picture these displays in their own stores, sparking the emotion and connection that every brand strives to create. At trade shows, it’s not just about presenting your product, it’s about giving attendees a glimpse of the full retail experience. Don’t miss the opportunity to show what your brand can bring to their shelves and spaces! #TradeShowDesign #RetailDisplays #BrandExperience #BoothDesign #ProjectReef

Is Your Brand Guideline Ready for 2025? When was the last time you updated your brand guideline? If it’s been 7 years (or more), it might be time for a refresh! A brand guideline isn’t just a document—it’s the backbone of consistency, especially when multiple hands (internal teams, outside agencies, and freelancers) are shaping your brand. Without clear guidelines, your message can easily get lost in translation. Why update or create a new brand guideline? -It ensures your brand looks and feels the same everywhere. -It gives teams a clear roadmap for using your brand assets. -It keeps your messaging fresh and aligned with current goals. We’ve worked with amazing brands to develop guidelines that are both fun and functional (yes, you can have both!). Here’s how to kick off the process (or just give us a blank check, haha): -Audit what you have: What’s outdated or missing? -Revisit your brand voice and visuals: Do they still align with your mission -Collaborate with your team: Get insights from those who use the guideline Don’t let another year pass with an outdated or nonexistent brand guideline. #BrandGuidelines #MarketingStrategy #DesignMatters #BrandRefresh #NewYearNewBrand #Outdoors #SeaOtterClassic #iCast #TRE