Initiative

Fame & Flow: The Real Alchemy of Brand Growth by Initiative CEO Dimitri Maex and CSO Jonathan Rigby is out in the world this week! Thank you to our partners at Vox Media for hosting our launch event, and to Helen Havlak, Publisher, The Verge, for moderating a thought provoking fireside chat, which covered everything from why Dimitri & Jonathan wrote this book, their unique approach to writing it, how to use Fame & Flow to solve marketers’ biggest challenges, and more. You can check the book out here: https://bit.ly/3Uwfr50 Read it already? Tell us what you think! #FameandFlow

Transformation and reinvention were the themes at the third annual #QBInnovation Summit at Intuit Headquarters in Mountain View, CA. Over two days earlier this month, we explored new ways of working and how to operationalize change. Keynote speakers Nicole Malachowski taught us to trust in our teams and harness headwinds and Alex Banayan drew on lessons from some of the biggest leaders in business about how to overcome challenges. Initiative's Chief Content Officer Alex Ryan and colleagues from our sister agencies FCB Global and IPG Media Lab demonstrated how to put new thinking into practice. Our partner pavilion featured hands-on tech demonstrations for teams to get up close and personal with new marketing innovations. Natalie Holbrook and the Intuit team conceived the Summit to help our client step out of their day-to-day, think differently, and apply new practices to their work. Thank you Intuit and QuickBooks Company for your partnership on another amazing Summit! Dave Raggio Cathleen Ryan

Initiative’s Dimitri Maex & Jonathan Rigby shared a sneak preview of their new book, “Fame & Flow: The Real Alchemy of Brand Growth” during Advertising Week New York. They were joined onstage by iHeartMedia’s Hetal Thaker Patel and Carter Brokaw to discuss Fame & Flow, challenging outdated marketing models, the unique impact of audio on attention, and how brands can build a lasting legacy in today’s increasingly chaotic marketplace. Thank you to everyone who joined live and tuned in, and to iHeartMedia for a thought-provoking conversation. To learn more about the book when it comes out, click here: https://bit.ly/3Y4E3mi #AWNewYork24 #FameandFlow  

🌍 We are thrilled to welcome Canada and North Africa to our growing relationship with Unilever, alongside our continued collaboration in Brazil! This exciting expansion builds on our long-standing partnership in LATAM, Greece, Portugal, and Ukraine.   Together, we look forward to driving innovative strategies and delivering meaningful impact across these dynamic markets using our Fame & Flow proposition, which is at the heart of Initiative’s approach. Here’s to continued success and growth in our collaboration! 🎉   #Unilever #Initiative #FameAndFlow

Super proud of Jasmyn Dawkins from Initiative #Australia on being shortlisted for the #NGENAward! Good luck to Jasmyn and all the NGENers! IPG Mediabrands APAC

In our latest whitepaper, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," Interpublic Group (IPG)’s Jeriad Zoghby, and KINESSO Commerce's Glen Conybeare and J. William Margaritis outline actionable strategies tailored to Amazon audiences, focusing on precision media delivery, compelling commerce content, and optimizing conversions for sustainable growth. Elevate your Amazon strategy and drive meaningful long-term results by reading our full paper below. #AmazonPrimeDay

Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy

"Winning isn't for everyone. It’s for those who do whatever it takes." 🔥 Just dropped: Nike's newest anthem! 🎉 Proud to team up with Nike, Wieden + Kennedy, and PMG to bring this epic vision to life for #Paris2024. We are ready and fired up for the Olympics! 🏅 #Nike #WinningIsntForEveryone #Olympics2024 #Winningmindset https://bit.ly/3xSmWeM

Initiative takes home 3 Bronze Lions from Cannes Lions International Festival of Creativity! We medaled in the Direct and Media Lions. Less than 2% of entries in both these groups went on to win Bronze this year, and we are proud to be recognized in such competitive categories. A massive thank you to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and the Canadian Down Syndrome Society. Bravo!!! SIM (Special Investigative Media) Bronze, Media / Not for profit / charity / government Inployable Bronze, Direct / Use of Social Platforms Bronze, Media / Use of Social Platforms #CannesLions2024

Like everything in the marketing landscape, search journeys continue to evolve alongside new technology and channels. In the session The Future of Search, Social & Community, Nicole Estebanell, Global Chief Client Officer at Initiative, moderates a fireside chat with Reddit's top thought leaders. Be sure to check in with us regularly for more on the great content sessions happening around the Cannes Lions International Festival of Creativity. IPG Mediabrands #CannesLions2024 #ThoughtLeadership