Instantly.ai

We just dropped a 41 minute video about every cold email strategy we've learned in the last 10 years. What would you add?

Lead management is as crucial as email sending, which is why we continuously improve our CRM. We’ve made 3 new updates: 1) Added an Upcoming Tasks section to the inbox for easier task tracking. 2) Included Average Deal Size in the analytics to help measure performance. 3) Added Average Sales Cycle Length data to provide better insights into deal timelines. More updates are coming 🚀 As always, we look forward to hearing your thoughts and feedback.

Another cold email success story from our user 🚀 The offer: FB Ads, SEO, and digital marketing. Key takeaways and recommendations: - Cold email works when you know what you're doing. - Personalization always delivers, in any era and under any conditions. - Continuously test your copy, angle, and offer to find the winning combo. - Sometimes, simplicity leads to better results. - Avoid mentioning the service name (e.g., FB Ads, SEO, digital marketing); instead, focus on the outcomes. - Build communication and trust from the start. - Long-form copy can work, depending on your ICP. - You might experience higher spam ratios during testing, but keep pushing forward. - Regularly monitor your domain IP. Feel free to share your success stories on LinkedIn or in our Facebook community. Let’s spread some inspiration!

Agencies, you probably know that you can manage multiple clients under one account on Instantly. Here’s a quick recap for those who weren’t aware. It’s really simple and convenient. (And members are unlimited - no pay-per-seat!)

Last week, I hit the 6-month mark working at Instantly.ai. When I started, it was an honor to get picked to work for the #1 company in the cold email world. After 6 months of being mentored by the best ⚡Felipe Aranguiz I can say this is the best supporting workplace to be in. Do your job, care about the clients, and it gets easier. Deliverability & campaign audits, client calls, support, live webinars—you get to do everything. You can see it as a heavy workload or an opportunity to grow. 🤷♂️ It becomes easy when you love what you do. Imagine doing cold email before joining a company like Instantly, and within a month, you’re learning and working alongside the biggest agencies, influencers, entrepreneurs, and seeing everything that’s happening in the cold email world. Priceless. This experience at this stage of my life is far worth more than any money.

Another week. Another new feature built 👷♂️ Since landing in the inbox and deliverability is our #1 priority, we have just launched a new feature to check your copy for spam words and triggers, and get suggestions on what to replace them with. You can find this new feature in the sequence editor under “AI Tools”. And also under that same option (in case you didn't know), you can our AI Spintax feature, which builds a spintax of your emails with just 1 click. We are cooking some great things, stay tuned 👀

New Feature Announcement - AI Spam Words Checker! You can now check your copy for spam words and get suggestions on what to replace them with. Making sure your copy is free of spam words protects your deliverability and increases opens & replies. As always, we'll also be monitoring industry best practices and adding relevant spam words to the system in the future. You can find this new feature in the sequence editor under “AI Tools”.

Instantly weekly webinars ⚡️ We conduct live demo webinars every Wednesday at 10 AM EST. These are detailed walkthroughs of our features and how they can support your business needs.  You can easily register and choose a date that fits your schedule. We also host focused free webinars: Setup & Onboarding on Mondays Cold Email Deliverability Masterclass on Tuesdays These sessions are designed to provide practical insights and help you make the most of our tools.  Also, a Q&A session is included: you will get answers to your most pressing questions from Instantly experts. The registration links are in the comments.

Just a reminder: Instantly Lead Finder has become even more powerful 🚀 - More flexibility with filters - Map your target market more precisely with locations and positions - More leads, faster speed - Catch-all verification included (we provide only verified leads). As always, you're getting only verified leads, ensuring higher accuracy and better results for your campaigns. Try it if you haven't yet 👉🏻

The exact deliverability settings we use in Instantly.ai to constantly inbox WARM-UP: 👉 Warm-up period: 14-21 days ➡ Number of daily warm-up emails: 50 (no ramp-up) ➡ Warm-up volume variation: 38-50 ➡ Reply rate: 81% SENDING: ➡ Turn off tracking for opens, clicks ➡ Disable ESP matching ➡ Disable bulk domain unsubscribe on a "not interested response" ➡ Send 50:50 with new leads and follow-ups ➡ Send as plain HTML email ➡ Spintax every 4 words (around 90% of our copy) ➡ Spintax email signature and business address ➡ Send boring subjects which match the style of an employee/stakeholder (without lying) DELIVERABILITY TRACKING ➡ Run inboxes through Mailreach monthly ➡ Track OOO replies (should be at least 2% of your list) ➡ Ensure our list is below 2.5% bounce rate Note: we didn't come up with this ourselves, this was given to us by a deliverability consultant.