Lextant

At Lextant, we deploy tools like our System Learnability Assessment Method (SLAM)™ to quantitatively and qualitatively understand learning and behavior change at important moments during a user's experience with a product. By focusing on these key moments in learning and use, we can understand how successful design elements are at changing behavior. We can also look for parts of the experience that could be preventing success. Most importantly, we can give the designers the information they need to improve and innovate their products. #learnability #usability #innovation #humancentered #design #ux #designresearch #easeofuse #useful #useable #desirable

Over the past decade, SMART technology has become an integral part of daily life—powering everything from handheld devices to vehicles, appliances, commercial equipment, and life-saving MedTech. At Lextant, we’ve defined how these interactions come to life for consumers through our Ideal Smart Tech Model, ensuring that technology isn’t just smart, but intuitive, seamless, and designed for consumers and end-users alike. If you’re leading your brand from smart tech to smartly designed experiences, we’re here to help. Let’s create the future of user-centered innovation together. #SmartTech #UXDesign #Innovation #HumanCenteredDesign

How do we craft experiences that truly connect with people? In Episode 9 of Seriously Curious, Lizzy Riggs Martinez dives into the power of storytelling to create meaningful connections. Learn how stories inspire innovation, energize organizations, and shape the future of customer and user experiences. Watch it here: https://lnkd.in/gDtQNHAu #CustomerExperience #Innovation #UserExperience #SeriouslyCurious #Podcast

Seriously Curious: Elevating Customer Experience with Delta Airlines 🎙️ Chris Rockwell interviews Lizzy Riggs Martinez, GM of Consumer Research & Advisory at Delta Airlines How does Delta Airlines turn challenges into opportunities for delivering premium customer experiences? In this episode, Lizzy Martinez shares insights on: ✨ The power of understanding human behavior to inspire brand action ✨ Why storytelling and empathy are key to impactful customer experiences ✨ How Delta reimagines the travel journey—before, during, and after takeoff ✨ Innovations like free Wi-Fi, Delta Sync, and stress-reducing design 💡 Plus, discover how Delta uses cutting-edge research techniques, from biometrics to ethnography, to enhance every customer touchpoint. Don’t miss this deep dive into the future of travel experience! 🎧 Tune in now: https://lnkd.in/gDtQNHAu Let’s redefine premium experiences together. #ExperienceDesign #CustomerExperience #Innovation #UX #HumanCenteredDesign

🚀 Launching January 16th: New Episode of Seriously Curious What makes customer insights truly impactful? It’s not just about gathering data; it’s about turning human truths into action. In the latest episode of Seriously Curious, Chris Rockwell of Lextant speaks with Lizzy Riggs Martinez, General Manager of Consumer Research and Advisory at Delta Airlines, about: 💡 Why understanding why people do what they do is the key to creating transformative experiences. 🤝 The importance of building relationships to drive meaningful change. 📈 How insights guide Delta’s strategy to deliver premium customer experiences. 🎧 Tune in January 16th on YouTube, Spotify, and Apple Podcasts to hear how Delta transforms customer insights into real-world innovation. #SeriouslyCurious #CustomerInsights #HumanTruths #UXDesign

Thank you to all the incredible guests and listeners to our new Seriously Curious Podcast! Our Host: Chris Rockwell Episode 1: Spencer Murrell & Marty Gage Episode 2: Kristin Kolodge & Zoey R. Episode 3: Heidi Munc Episode 4: Katie Johnson Episode 5: Heramb Dandekar Episode 6: Donald Chesnut This year on the Seriously Curious Podcast, we tackled some of the biggest challenges and opportunities at the intersection of business, strategy, and design. Here are the 6 recurring themes that emerged across our conversations with CX and UX leaders: 1. Value-Centricity Businesses must evolve from “experience” to value-centricity, focusing on measurable outcomes for customers and organizations. 💬 "Not all experiences are equal—focus on where the business value lies." – Donald Chesnut 2. AI as an Accelerant AI amplifies creativity, efficiency, and personalization but must remain ethical and human-centered. 💬 "AI can get you to 30% faster, but it doesn’t replace research and validation." – Heramb Dandekar 3. Customer Intimacy Even at scale, maintaining a deep understanding of customer needs is critical, achieved through storytelling and voice-of-customer insights. 💬 "You’re not your customer—get closer to their reality." – Donald Chesnut 4. Problem Resolution Builds Loyalty Resolving the “unhappy path” can create more loyalty than a flawless experience. 💬 "Customers don’t expect you to be perfect; they just expect you to try." – Chris Rockwell 5. Organizational Alignment Cross-functional collaboration ensures CX and UX efforts align with business goals and KPIs. 💬 "Alignment is the key to turning insights into action." – Chris Rockwell 6. Service as a Differentiator Exceptional service creates lasting loyalty by keeping promises and going the extra mile. 💬 "Service is where promises are kept and loyalty is earned." – Chris Rockwell Let’s keep the conversation going as we look forward to more insights and innovations in 2025. #CustomerExperience #UXDesign #BusinessStrategy #SeriouslyCurious #HumanCenteredDesign #AI #ServiceDesign

🚀 Launching January 16th: New Episode of Seriously Curious 🎙️ In this episode of Seriously Curious, Chris Rockwell, President and Founder of Lextant, sits down with Lizzy Riggs Martinez, General Manager of Consumer Research and Advisory at Delta Airlines, to explore: ✨ The role of human-centered insights in shaping exceptional travel experiences. ✨ How Delta leverages research to elevate moments like boarding and the in-flight experience. ✨ The powerful connection between employee empowerment and customer satisfaction. Lizzy shares fascinating insights into Delta’s innovative approaches, including how biometrics and customer feedback are driving meaningful change in air travel. 📅 Available January 16th on YouTube, Spotify, and Apple Podcasts. Don't miss this insightful conversation about delivering customer joy, even at 30,000 feet! #SeriouslyCurious #UXDesign #CustomerExperience #HumanCenteredDesign 

Dear Clients, Partners, Family, and Friends, As we reflect on a year of great brand experiences and shared successes, we want to thank you for your trust, support, and collaboration. To our clients and partners, your vision inspires us to create experiences that matter. To our families and friends, your encouragement fuels everything we do. Here’s to a joyful holiday season and a bright year ahead, filled with new opportunities and shared achievements. With gratitude and warm wishes, Chris Rockwell and the team at Lextant

🔍 Are we measuring experience the right way? In our latest Seriously Curious podcast episode, we’re diving deep into the conversation around value. 🎙️ Donald Chesnut, MS, reminds us that understanding human experience goes beyond criticism—it’s about delivering meaningful value. 💡 Key takeaway? Metrics matter, but so does the conversation around them. True experience design comes from understanding what works, what doesn’t, and how we can fix it to bring better value to people. Let’s rethink how we talk about experience and start focusing on what matters most: real human needs. 🔗 Listen now: https://lnkd.in/gMjFieFD #ExperienceDesign #HumanCenteredDesign #Value #UX #Innovation

New Podcast Episode Alert! Seriously Curious: Has "Experience" Become a Four-Letter Word? Chris Rockwell interviews Donald Chesnut, MS Is the word experience losing its meaning in today’s world? In our latest episode, we dive into the buzzword that’s been overused and, perhaps, misunderstood. Join us as we explore how companies can truly design impactful experiences that resonate with real human needs. Hear from Lextant's experts as they unpack: What makes an experience meaningful (and what doesn’t) How to move beyond clichés to create real value for customers Why rethinking experience could transform your business Tune in now: https://lnkd.in/gMjFieFD Let’s redefine what experience really means—together. #ExperienceDesign #HumanCenteredDesign #Innovation #UX #CX