MAU Vegas

MAU Vegas 2025 is set to be the ultimate game-changer, featuring reimagined content formats, an enhanced expo hall, and unparalleled networking opportunities. As the premier gathering for Mobile App Marketers across every stage of the funnel, MAU also brings together Executives, Founders, Investors, Technical Pros, Agencies, Startups, and Solution Providers. Now, we're offering tailored programs for each unique role. Discover what's new for you at MAU Vegas, presented by AppsFlyer, next May 20-22, 2025. Check out the new website and register interest at www.mauvegas.com! Join us – it's your move! The MAU Team #MAUVegas2025 #MobileAppMarketing #AdTech #MarTech

We tested Google’s NotebookLM Audio Overview and the results are in. We loaded three pages from our website and it generated a 9-minute "conversation" between two AI voices. Listen in to what it says about the changes coming to MAU Vegas 2025: https://lnkd.in/ebZuvnK8 It’s fascinating—and a little strange—to watch as AI drafts scripts, edits audio, and puts together entire episodes like a grandmaster plotting the perfect strategy. It’s a wild mix of genius and uncanny. Can creativity be automated? Can an algorithm capture the nuances that make a podcast truly engaging?

With the rise of creative, standing out in a crowded landscape and CTV, this webinar looks like an interesting spin on UA, growth and retention.

Calling all sponsors! Stand out with exclusive visibility and prime networking opportunities that drive ROI. Don't let this opportunity haunt you. Join us - it's your move! #MAUVegas #adtech #martech Sponsor at MAU: https://ow.ly/f5g650TIPwC

Looking for the perfect opportunity to grow your brand? Here are five reasons to sponsor at MAU Vegas – and we can even give you a sixth reason to sponsor! This is your chance to maximize your cost with cost-effective sponsorships, drive ROI, align with your financial objectives, and facilitate face-to-face meetings. When sponsoring at MAU Vegas the reasons are endless. Give back to your brand and make strategic moves in 2025! #MAUVegas #SponsorshipOpportunities #MaximizeROI #Mobileappsunlocked #mobileapps Sponsor Today: https://ow.ly/vlR750TIOik

Sponsorship rebooking's are flowing in fast with more than 70 sales calls wrapped so far, so we've extended the right of refusal just for you! Past sponsors, this is your last chance to lock in your spot before opening up to new sponsors! With 7 months to go, MAU Vegas is already becoming a packed house! Don't miss out on this opportunity! #MAUVegas #SponsorshipOpportunities #rightofrefusal #mobileapps #mobileappsunlocked Sponsor Today: https://ow.ly/IpSj50TIczG

MAU supports #TechInPink2024! Last year, Tech Day of Pink raised an outstanding $185,000 for the The Breast Cancer Research Foundation, before matching, through its benefit concert, silent auction, walkathon, and more. Since 2017, TDOP has raised more than $424,000. Learn More: https://ow.ly/MWlN50TJcKr

Technology can be a lifeline in times of need. Resource apps help individuals find shelter, supplies, and support as we navigate the recent challenges. Find or provide relief by downloading these apps to stay informed and connected, because in moments like these, coming together matters most. Let us know if you're aware of any apps that provide disaster relief and support for those in need.

Attention Marketers!! It’s that time of year again—pumpkin spice lattes (PSLs) are back! This fall-favorite beverage is more than just a seasonal treat; it’s a masterclass in seasonal marketing that mobile app marketers can tap into. Let’s dive into some stats and trends, along with actionable tips for your next campaign: PSL Trend Stats: In 2023, PSL mentions across social media platforms increased by 16% compared to 2022, according to a recent social listening report. Starbucks sells around 424 million PSLs yearly, and sales peak within the first two weeks of the product launch. The Pumpkin Spice craze begins to spike in late August, with a 71% increase in September, as consumers crave fall-themed products earlier each year. Pumpkin Spice Latte Craze for Marketers: 1️⃣ Seasonal FOMO Is Real: PSL is available for a limited time, which triggers urgency. Mobile app marketers can leverage the same approach by offering limited-time, seasonal in-app promotions or exclusive content to create a sense of scarcity and urgency. 2️⃣ Personalization Drives Engagement: PSL enthusiasts love sharing their experiences. Consider personalized messaging in push notifications or email campaigns that connect users with their seasonal favorites, whether it’s a product, game, or feature. Align your app’s messaging with the cozy fall vibe. 3️⃣ Social Proof Matters: PSL’s popularity thrives on word-of-mouth and social media buzz. Highlight user-generated content and reviews to drive engagement. Encourage your app’s users to share their experiences, and feature that content in your campaigns. 4️⃣ The Earlier, the Better: Just as PSL demand starts before fall even arrives, mobile app marketers should consider launching seasonal campaigns ahead of time. By analyzing trends, you can better time your app promotions to meet user expectations early in the season. 5️⃣ Leverage Data-Driven Decisions: PSL’s success is also tied to deep data insights about consumer behavior. Use your app analytics to segment users, test holiday themes, and optimize user acquisition and retention strategies accordingly. The PSL craze proves that seasonal campaigns are an incredible opportunity to connect emotionally with consumers, drive engagement, and boost sales. Learn More about MAU Vegas: https://ow.ly/5hMa50TCyGe #MAUVegas #MobileAppMarketing #SeasonalMarketing #PumpkinSpiceLatte #PSL #UserEngagement #RevenueGrowth #DigitalMarketing #FallTrends

The Home Depot’s ads business, named Orange Apron Media by The Home Depot, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s ecommerce site and on other publishers’ websites. https://adweek.it/4dzsUQa