McCann Worldgroup

New work spotlight: MRM Brasil’s ‘Pooping Princess’ for Dulcolax.   'Pooping Princess' introduces an unconventional set of princess characters shown sitting happily in their gowns sitting on a porcelain throne. The campaign seeks to build an enduring relationship with women by reducing harmful stigmas that have traditionally made young women shy away from using the bathroom in public. To pull off the effort, MRM became the world’s first agency to access a custom Generative AI model with Adobe that was needed to create a truly diverse set of modern-day princess characters. Said Dogura Kozonoe, chief creative officer at MRM Brasil, “This idea gives us the incredible opportunity to demystify stereotypes behind perfection and princess-like behaviors that are imparted on young girls.”

Outvertising and the All In LGBTQIA+ Working Group have launched the 'Pronouns in Adland' guide today in celebration of #InternationalPronounDay, and we’re proud to have collaborated with other industry leaders to help make the ad industry a place where everyone can thrive. At McCann Worldgroup, we believe that DE&I is foundational to achieving our mission of building enduring brands and, as our Global CEO Daryl Lee said, “Using the right pronouns is a fundamental part of our business strategy of conscious inclusion. It is a critical step in recognising the dignity of all our people and fostering an environment in which everyone contributes to the max because they feel seen, heard, and valued.” The Pronouns in Adland guide is available to download for free: https://lnkd.in/eNzCWP7z And find out more about the guide in Campaign UK: https://lnkd.in/ePnf2Uhg #McCannWorldgroup #TruthWellTold

Last week, we attended the The International ANDY Awards’s Brave Brands luncheon to accept awards for our work with Chick-fil-A Restaurants, Mastercard, and NotCo.    Thank you to the ANDYs for recognizing the impact of these brave partnerships, and congrats to all who were involved in these collaborations with our clients to build enduring brands together.   #McCannWorldgroup #TruthWellTold

The inaugural Blackweek conference kicked off today, bringing together senior marketers from brands and agencies to talk about the influence and spending power of Black and diverse consumers.   McCann New York CEO, Amber Guild, is serving on the Blackweek Steering Committee and will be taking the stage twice on Wednesday, October 16, sharing insights and learnings from her trailblazing path in the ad world. In addition, gotham CCO, Shannon Washington, is joining a lineup of Black women Chief Creative Officers and creative leaders to discuss the power and importance of their perspectives in an industry that’s still dominated by a singular psychology.   Here are the details:   10:45 – 11:30 AM ET: If Mad Men Were Black Women ft. Shannon Washington (Impact Stage)   11:35 AM – 12:20 PM ET: Pioneers: Women at the Forefront of Prioritizing and Modeling Diversity as a Growth Strategy ft. Amber Guild (Impact Stage)   3:10 – 3:45 PM ET: An Act of Audacity ft. Amber Guild and The Martin Agency’s Danny Robinson (Premier Stage, Spring Studios)   To purchase tickets, click here: https://lnkd.in/dHeVGgHA

This week, we mark the passing of Washington Olivetto, a true advertising legend and the longtime Chairman of WMcCann Brazil.   Washington was a pioneer who inspired an entire generation of creatives from Brazil, Latin America, and the world to value the business of creativity. He was the first Brazilian to win a Gold Lion at Cannes, authored multiple books, and played a pivotal role in the growth and expansion of the advertising industry in Brazil. The public recognition of his work even inspired two songs by Jorge Ben Jor, the famous Brazilian singer.    The industry he loved and shaped recognized his impact. He was inducted into The One Club for Creativity’s Creative Hall of Fame in 2015, received the Clio Lifetime Achievement Award, and was twice elected advertising professional of the century by the Latin American Association of Advertising Agencies (ALAP).   Washington became part of McCann Worldgroup when his agency, W/Brasil joined forces with McCann to create W/McCann in 2010. Known for his bold, brave ideas, he always understood how powerful storytelling could build enduring relationships between brands and people. His impact on the industry, and on our company, cannot be overstated.

Great news - we took home a total of 62 awards at this year’s LIA - London International Awards, spanning multiple agencies, teams, and clients!   Throwback Deals, MRM Brazil’s work with Samsung, won the Grand LIA in Creative Use of Data. The campaign leveraged data about online shopping behavior virtually all of us can relate to - adding to cart but never purchasing - to increase sales during one of the slowest shopping weeks of the year. Customers who left something in their cart years ago were prompted to complete their purchase for a newer model at the original price, resulting in a 318% jump in sales.   Congrats to all of our winners and thank you to LIA for the recognition.   #McCannWorldgroup #TruthWellTold

We are delighted to have been named Network of the Year at The Golden Drum Awards!    In total, our agencies took home 51 awards for their work on clients including Mastercard, KFC, the Czech Insurance Association, and more – with MRM Romania and UM Romania winning Digital Agency of the Year and Media Agency of the Year, respectively.    We’d also like to congratulate Bartosz Jeglejewski of McCANN Poland, who was named Creative Director of the Year for his work on “Room for Everyone” for Mastercard, an important project that uses data to promote collaboration between Polish and Ukrainian entrepreneurs.    #McCannWorldgroup #TruthWellTold

Javier Campopiano, McCann Worldgroup and McCann’s Global Chief Creative Officer, will be speaking and serving as a jury president at the Festival Internacional El Ojo de Iberoamérica in November. For nearly three decades, the respected Latin American festival has brought visibility to the inspiring ideas and creative spirit of the region. We look forward to celebrating LATAM’s creative achievements and gathering with all its talents at El Ojo once again. #McCannWorldgroup #TruthWellTold

FutureBrand, the brand design power brand of McCann Worldgroup, builds enduring brands by helping companies show up in the world in ways that are consistent with their role and ambition. The FutureBrand Index, now in its 10th year, is a unique study that surveys informed business professionals about the world’s largest brands according to PwC. The Index shows that when brands close the gap between purpose and experience, it leads to enduring commercial growth.   Interested to learn more? Download the full report here: https://lnkd.in/eVsvsEUm

Last weekend, McCann London and Reckitt unveiled an incredible activation in Newcastle: a giant Nurofen pill pack, amplifying the voices of women whose pain has been dismissed for far too long. Nurofen’s research reveals that while pain dismissal is common, women are disproportionately affected, with one in two women. feeling they have had their pain dismissed.   The initiative is the latest in Nurofen’s ongoing “See My Pain” platform, which aims to promote awareness of gender biases in pain management. The larger-than life activation made their voices impossible to ignore - the stories shared were raw, emotional, and deeply impactful, reminding us all of the importance of truly seeing and hearing women’s pain.   See My Pain. Hear my story. And let’s change the narrative.  #McCannWorldgroup #TruthWellTold