How can typography make a brand unforgettable in 2025? 🖋 As we look toward a new year, the world of typography is shifting, with a bold mix of trends on the rise. From the refined elegance of serif revivals and the versatility of variable fonts to the playful nods of neo-retro aesthetics, each trend is reshaping how brands tell their stories visually. In a recent conversation with Creative Boom, Charlie Beeson, Design Director at FutureBrand London, shared his thoughts on the evolving future of brand typography: “Custom typefaces continue to grow in popularity as brands seek to build greater distinction and ownership of their visual identity. This has sparked a trend towards creating typography with more personality, allowing it to become intertwined with a brand’s story.” Typography is more than a design choice – it’s a powerful storytelling tool. As brands strive to balance individuality with function, Charlie also hopes to see a revival of traditional typesetting and letterpress, bringing analogue charm back into the spotlight. What trends do you think will have the biggest impact? Share your thoughts below! 👇 #FutureBrand #Typography #Branding #DesignTrends
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