Casanova//McCann

What's happening: adidas and Someone Somewhere have joined forces to unveil a special collection of Mexico National Team jerseys, adorned with intricate hand-embroidered details crafted by women artisans from the Sierra Norte of Puebla, Mexico. These jerseys, launched to coincide with the 2024 Copa America tournament, showcase not only exquisite design but also a commitment to sustainability and cultural heritage. Each jersey in the collection represents a labor of love, requiring over 11 hours of skilled embroidery to complete. This initiative not only highlights the talent and dedication of Mexican artisans but also underscores adidas' and Someone Somewhere's shared values of supporting local communities and promoting traditional craftsmanship. The limited-edition jerseys are set to be available through adidas' adiClub, offering fans and collectors a rare opportunity to own a piece of apparel that embodies both modern innovation and timeless craftsmanship from Mexico's rich cultural tapestry. https://lnkd.in/gxdHZ5xZ #LatinoBuzz

The second infographic in our new series on health and wellness looks at the impact of sea-change events, like Covid, that prompt us to rethink everything. Marketers can jump on the new windows of opportunity these behavioral shifts create, and help Latinos on a quicker, clearer path to better overall wellbeing

What's happening: Vallarta Supermarkets and Viva La Bonita have launched their summer collaboration, "Que Siga La Asada," which includes a lively selection of t-shirts, sweaters, and tote bags. This partnership not only celebrates community but also blends elements of fashion, culture, and food, emphasizing the brands' commitment to diversity and creativity. At Vallarta's Summer Kick-off Party, attendees delighted in refreshing cocktails and aguas frescas while experiencing the debut of exclusive branded merchandise, all set against a backdrop of vibrant music and delicious cuisine. https://lnkd.in/gGSekgME #LatinoBuzz

What's happening: In 2023, Latinos drove a significant portion of the U.S. population increase, accounting for over 70% of the overall growth, as reported by new U.S. Census estimates. The Latino population expanded to just over 65 million, marking a 1.8% increase from the previous year. This growth was primarily fueled by high Hispanic birth rates, with natural increases contributing approximately 722,000 more births than deaths. International migration added 437,000 individuals, comprising about one-third of the total net gain in the Latino population. In contrast, the non-Hispanic population saw a minimal 0.2% increase. These demographic shifts reflect a broader trend towards a more diverse America, with Latinos and Asian Americans playing increasingly prominent roles as the nation approaches its 250th anniversary. https://lnkd.in/gwsJR5f2 #LatinoBuzz

We are thrilled to announce that we've been recognized by the Orange County Business Journal as one of the Best Places to Work in Orange County! 🏆 This achievement reflects the dedication, passion, and collaboration of our incredible team. We’re proud to foster a work environment where innovation, growth, and camaraderie thrive. Thank you to all our employees for making this possible. Here’s to many more milestones together! 🌟 #BestPlacestoWork #OCBJ #TeamSuccess #CompanyCulture #ProudMoment

What's happening: In celebration of Pride Month 2024, NHCOA highlights several influential Hispanic/Latino voices advocating for LGBTQ+ rights and community empowerment. Arely Westley Kafati, honored with the 2024 Human Rights Award by the Robert F. Kennedy Human Rights Association, stands out for her work supporting immigrant and LGBTQ+ communities through organizations like the Southeast Dignity Not Detention Coalition. Jennicet Gutiérrez, a founding member of Familia: Trans Queer Liberation Movement, continues her advocacy for transgender and immigrant rights. Maite D. Oronoz Rodríguez, the first openly LGBTQ+ Chief Justice in the U.S. from Puerto Rico, leads efforts for gender equality and justice reform. Robert Garcia, former Mayor of Long Beach and now a congressman, advocates for progressive policies including universal basic income and environmental protections. Isa Noyola, Director of Programs at the Transgender Law Center, focuses on empowering transgender individuals across diverse communities, emphasizing the intersection of transgender and immigration rights. These leaders exemplify resilience and dedication in advancing LGBTQ+ rights and social justice. https://lnkd.in/gU5gCzJs #LatinoBuzz

Ending Pride Month on a sweet note with our vibrant rainbow and Happy hour ! 🌈❤️🧡💛💚💙💜 Let's continue to celebrate love, diversity, and inclusion every day! #Pride #LoveIsLove #CelebrateWithPride

The first piece of data from our Truth About Bienestar series illustrates how culture impacts wellness dimensions that affect almost every category. If we don’t take this into consideration for our marketing efforts, then we’re missing out on the unique nuances in the Latino consumer journey that will drive motivation.

What's happening: The survey commissioned by Unidos US and Oportun revealed pressing financial concerns among Latinos in Arizona, California, and Texas. A substantial majority of low-income Latinos, defined as those earning $29,000 or less annually, expressed anxiety about meeting next month's rent or mortgage payments. Similarly, 66% of Latinos aged 25 to 39 shared these worries about housing costs. Debt burdens were also significant, with 59% of respondents reporting mortgage debt exceeding $100,000, 48% having student loans of $15,000 or more, and 47% dealing with medical debt. Emergency savings were notably scarce, as 62% of participants stated they lacked $400 for unexpected expenses. Furthermore, retirement preparedness was a concern, with 56% of Latinos over 40 having saved $40,000 or less for retirement. These findings underscore the challenges many Latinos face in managing their finances, dealing with debt, and planning for future financial security https://lnkd.in/gjxv5mAr

Checklist complete, Gabriella has cleared the calendars and updated the status! 🌟 Let’s welcome our Account Management intern, Gabriella to the Casanova team!🎉 #CasanovaMcCann #OC #Welcome #AccountServicesIntern #WelcomeToTheTeam