We are a fiercely entrepreneurial agency that blends creativity and performance to build great brands. We call this approach Soul & Science. With employees in San Francisco, New York, Los Angeles, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Peloton, Quaker, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others. We have been named to Ad Age’s A-List and twice to their Best Places to Work. Most recently, Mekanism was named Independent Agency of the Year and Jason Harris named CEO of the Year by The Drum. Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.
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Who's going to Advertising Week??? Let the internet know with a throwback-to-2004-style social post! #AWNewYork24
Are you attending #AWNewYork24? Join us in celebrating 20 years of culture, tech and advertising with our 2004 inspired image generator. Hit up your friends and colleagues and let them know you'll, like, totally be attending Advertising Week New York's 20th Anniversary. 👉https://bit.ly/3TRzmLz #AWNewYork24 #THEPENNDISTRICT @THEPENNDISTRICT
NOW ARRIVING ON PLATFORM 1: New work from Mekanism + Amtrak 🚆 Nike once asked, Why drive when you can fly? Amtrak is now asking, Why drive or fly when you can train? Driving and flying are filled with stuff like traffic jams and middle seats (yuck). But Amtrak? It’s comfortable, sustainable, and actually has leg room. LinkedIn, it’s time to retrain your expectations of what travel can be, and RETRAIN TRAVEL with Amtrak. Check out the Wall Street Journal exclusive below 🔽 https://bit.ly/3N90xO8
It’s the most wonderful time of the year. No, not the holidays. It’s #AWNewYork24! But it’s no ordinary Advertising Week. It’s Advertising Week’s 20th Anniversary 🎉 We’ll be there ready to celebrate the evolution of the industry over the last 20 years. Join us at the sessions below or say hi in-between panels 👋 Register via the link below ⬇ https://bit.ly/4euSdEF
Thank you to Mark Pollard, Strategy Friend, CEO of Sweathead and author of "Strategy is Your Words", for talking with us about the clash between creativity and data—and why the fundamentals of strategy matter now more than ever. Listen to the episode via the link below ⬇ https://bit.ly/3ZAWzWa
Ever wondered how brands make something so new and innovative that you forget it’s an ad? It’s not magic. It’s strategy design. This week on the Soul & Science Podcast we’re talking to Mark Pollard, Strategy Friend, CEO of Sweathead, host of the Sweathead Podcast and author of the book "Strategy is Your Words", all about strategy, creativity, and unconventional ideas that can break the mold. Here are three key takeaways from our conversation: 👉️ Why low-budget content can outperform high-production. Content is everything for brands today. However, some brands are leveraging low-budget content that is breaking everything we thought we knew about social media marketing. 👉️ Nontraditonal insights are a strategy goldmine. Using unexpected data sources like product-related hashtags can help brands get a better overview of their customers and their journeys. 👉️ Diverse career paths can bring a bigger toolkit to your team. People coming from various career paths can help build a better skill set to solve complex and novel marketing challenges Tune into the Soul & Science Podcast to hear our conversation 🎧 https://bit.ly/3ZAWzWa
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Senior Director, Marketing, Commerce, and Tech Briefings @ EMARKETER | Leading Digital Marketing & Commerce Analyst
Early in my career, I realized that while technology can amplify creativity, it’s the human element that truly makes ideas stick. That’s why I’m excited about this week’s FUTUREPROOF. Podcast. episode, where I sit down with the one and only Tommy Means, founder and Chief Creative Officer at Mekanism and a Cannes Lions Award-winning creator. Tommy’s spent over a decade leading groundbreaking campaigns for brands like Pepsi and Nike, but what really sets him apart is his belief that, in an era dominated by AI, human creativity will not only survive—it will thrive. In this episode, we explore: 🧠 The unique power of human creativity and how empathy fuels deeper connections with audiences. 👨🏻🎨 Why no algorithm can replicate the authenticity of creativity born from human experiences. 🎆 How Mekanism adapts to the rapidly evolving landscape of visual storytelling and tech. 📢 And Tommy’s take on what the rise of AI means for the future of advertising—and how to stay relevant in an ever-changing industry. Whether you’re in the creative field or just curious about the future of human creativity in the face of AI, this episode is packed with insights that could spark your next big idea. Tune in, and let me know—what role do you think human creativity will play in the future of advertising? https://lnkd.in/ePZw3kra #Creativity #AI #Mekanism #HumanElement #Innovation
Every brand needs to balance creativity, courage in business, and an entrepreneurial mindset. This week’s Soul & Science guest has managed to do all three. Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Innovations is joining us to explain how global brands can continue to innovate no matter their size or audiences. Tap the link below and let’s all fast-forward your marketing mind brain 🧠 🎧 https://bit.ly/47ltnEi
Ever wonder how a world-renowned brand manages to stay fresh, innovative, and relevant? In the latest episode of the Soul & Science Podcast, we’re exploring that question with a marketing veteran and the Global Chief Marketing Officer for Fortune Brands Innovations Mark-Hans Richer. Mark-Hans has spent the last 30 years building legendary campaigns with brands like SentrySafe, Coach, and GMC. Here are three key takeaways from our conversation: 👉️ If you need to keep a brand fresh, embrace the start-up mindset. It’s easy to fall into a rhythm with a legacy brand and lose steam in innovation. Mark-Hans tells us why a start-up mindset can keep team energy up and creativity flowing. 👉️ If you believe in your idea, you have to defend it. Every good idea starts with someone questioning if it will work. This episode explains how you can defend it. 👉️ To change or not to change… That is the question. Knowing when to make changes in your team or strategy and knowing when to stay the course is paramount for any marketer signing on to a new brand. Tune into the Soul & Science Podcast to hear our conversation. https://bit.ly/47ltnEi
Did you know? 🔍 👉 Women are now 75% more likely than men to adopt digital health solutions. 👉 80% of customers who purchase health and wellness products are women. 👉 By 2028 women are estimated to control 75% of discretionary spending. There's a lot to unpack here. Check out Plus Company's latest report on women's health & wellness trends featuring Mekanism experts Katie Jensen and Mairi McCaslin 🔽
📣 We are thrilled to unveil our new Women's Health and Wellness report! This comprehensive survey, featuring insights from over 2,500 adults in U.S. and Canada, delves into crucial trends and opportunities in the women’s health sector. 🔎 Key Insights: ▶ Women’s Health App Market Growth: Discover the rapid expansion and what it means for brands. ▶ The Shift to Online Health Consultations: How digital transformation is reshaping health services. ▶ Breaking the Menopause Taboo: Addressing and overcoming stigma in the workplace. ▶ The Impact of Health Tracking Technologies: Navigating the rise of smart devices and their effects on health. 👉 Learn how your brand can leverage these insights for growth and relevance. Explore the full report here: https://bit.ly/4dOJVqN #WomensHealth #HealthWellness #MarketTrends
Watching your feed fill up with agency showoff posts is hard. Watching Xumo’s first ever brand campaign is easy. Check out the exclusive from ADWEEK's Ethan Alter below 📺 https://bit.ly/3Zbj4R8
AR & VR: a thing of the past? Jeff MacDonald says "likely not 😉". Jeff MacDonald, director of the AI Lab at Mekanism, said one of the most challenging and costly aspects of AR and VR has been creating assets and customizing these experiences for the end user — but AI can improve this. “This is where AI really shines,” MacDonald said. “We can now generate assets rapidly and tailor experiences more effectively, making them not just more efficient to produce but also more personalized and impactful for the user.” Thank you Digiday for including us 🤖 https://bit.ly/4cKputt