MG2 Design

At MG2, our motto is “people make the place.” This phrase drives decisions, projects, and strategies with candor and transparency at the helm. Building an environment where everyone can succeed requires companies to be intentional. MG2 is constantly revisiting the effectiveness of our own approach and engaging our people to make sure we are listening and responding to their needs. In his most recent Fast Company article, MG2 CEO Mitch Smith, AIA, LEED AP wrote about leading with gratitude in the workplace. Read his insights here: https://lnkd.in/eYCyVZhF ____________________________________________________________________________ #fastcompany #ceo #mg2design

Leica Camera Ltd's flagship location in New York City was featured in CBS News' "Uniquely New York" with Rachel Holt. "An immersive space where New Yorkers can experience the brand responsible for some of the most famous photographs in the world," says Holt, describing the Meatpacking District location during her interview with Leica Camera North America President Mike Giannattasio. See what makes Leica Meatpacking a unique hub for New York's creative community in the link below: https://lnkd.in/gg8ER5MG

Leica Camera Ltd is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship, and industrial design combined with innovative technologies. Partnering with MG2, Leica opened new luxury retail locations with a New York City flagship and a Bellevue, WA store. Both feature a gallery space for professional photography exhibits, a retail space featuring Leica’s renowned products, Leica Akademie areas to conduct workshops and events, and VIP spaces. This project was created in conjunction with Holzrausch Planung GmbH and Office Heinzelmann Ayadi. Discover more about these two Leica locations in the link here: https://lnkd.in/gSHrMpWH

MG2 Principal Melissa Gonzalez was recognized this morning as a Retail Voice by NRF Foundation and RETHINK Retail.    "These first-ever Retail Voices by NRF honorees stand out as visionaries who set the standard for excellence across the retail industry. Their collective wisdom and experience help companies navigate the rapidly shifting retail landscape," says Paul Lewis, Co-founder, RETHINK Retail. Retail's Big Show, sponsored by NRF, will take place January 11-14, 2025, in New York City. Stop by for Melissa Gonzalez's featured session with Elizabeth Preis from Anthropologie Group and Giovanni Zaccariello from Coach, "The creative imperative: Unlocking the hearts (and wallets) of shoppers with distinctive experiences," on January 12th at 10:30 AM.  #RetailVoicesbyNRF #NRF #RETHINKRetail #futureofretail #thoughtleadership #NRF2025

Glossy Senior Beauty Reporter Emily Jensen spoke with MG2 Principal Melissa Gonzalez about pop-up culture. "Long lines can often be a sign of success, but Gonzalez said organizers need to be proactive about how consumers are experiencing long wait times, such as by sending out ambassadors to entertain those waiting in line or handing out free samples. 'You keep the positive energy while they're out there for you,' said Gonzalez, whose firm has created experiential pop-ups for likes of footwear brand SOREL and the Amazon Prime show 'The Marvelous Mrs. Maisel.' 'That way, being in that line becomes part of the experience in a positive way, too.'" Read the entire piece in Glossy here: https://lnkd.in/gYnuigpe

We're thrilled to unveil our latest project at Selfridges, London! O12 supported GOOD AMERICAN and MG2 Design in crafting a space that embodies the brand, creating a shopper experience that's empowering, inviting and stylish. Every detail was designed to enhance comfort, connection, and the customer journey. Huge thanks to our amazing team and partners for making this vision come to life! . . . #retail #goodamerican #selfridges #london

Costco Wholesale Santa Fe, in Mexico City, seamlessly blends with the nearby community hub, Parque La Mexicana. "Amongst all the greenery, one would be hard-pressed to spot a 1/2-million-acre Costco warehouse, parking garage, and loading dock. Why? Because it's largely concealed under what is arguably the largest green roof ever to cover a retail building," writes W. Lee Shoemaker, Ph.D., PE for STRUCTURE Magazine. In his piece "A Sprawling Green Roof in Mexico City," he dives into all aspects of bringing this building to life - from metal building structural impacts and green roof considerations to seismic concerns and poor soil. "Every hurdle we overcame and every milestone we reached added to a growing sense of achievement that culminated when we witnessed the impact of our work firsthand-the creation of a space that enriches lives and fosters a strong community spirit," said MG2 Architect Maribel Barba, AIA. Read every detail on Page 48 of Structure Magazine here: https://lnkd.in/gFhNfcPb

MG2's Minneapolis office, in partnership with the AIA Minnesota, held a hybrid event presented by MG2 Project Manager, Sarah St. Louis Associate AIA. ADAC, entitled "The Ethics of Inclusive & Accessible Design." Participants got a deep dive into modern practices of inclusive and accessible design and how to reconsider design behaviors to meet the needs of the disability community beyond the Accessibility Code. Sarah discussed disability history, ableism, the current accessibility code, and its limitations in detail. Discover more about our Minneapolis' team in the link here: https://lnkd.in/gNHt6wxX

Recently highlighted in Retail TouchPoints by Editor Adam Blair, "For the Thrill of It: Eatertainment Experiences That Cater to All" dives into the key drivers of a successful eatertainment venue. "There’s a reason that 'eat' comes first in 'eatertainment.' 'People want to have a one-stop destination, and if you can do that successfully, you’ll earn more of their time and wallet,' said Melissa Gonzalez." “'If an eatertainment environment can instantly capture a consumer’s attention and facilitate a feeling of wonderment and connectivity throughout, they are likely to cement their reputation for being a fun-filled shared experience that consumers will want to visit again,' wrote Gonzalez and Nicole Pokorny Forster, M.S. in the report." Find Retail Touchpoint'sTouchpoint's article here: https://lnkd.in/g72EaTMX

Multi-Housing News Associate Editor Madalina Pojoga spoke with MG2 Principal and design lead of 6 Corners Lofts Jooyeol Oh about adaptive-reuse and his redesign of a 1928 Sears store and warehouse in Chicago.  "The Six Corners Shopping District has a long history as a popular and successful neighborhood shopping and entertainment destination serving the community. Preserving the character of one of its most beloved landmarks was a crucial consideration for us. "There were three main design elements we wanted to highlight: the vernacular architecture of the surrounding brick buildings, the juxtaposition of old and new, and a celebration of the Art Deco style." Read more about the 6 Corners Lofts transformation in the link here: https://lnkd.in/gVSPrE9n