Mothers of Mograph reposted this
CMOs. You may not have noticed, but the women in advertising have been fighting on all fronts this week: Zoe Scaman released her bombshell report on the horrific experience of being a mother in advertising. https://lnkd.in/ed25T3sJ The creative women of Australasia are up in arms after Campaign Brief's creative league table was published featuring just one woman. In 2024! https://lnkd.in/eTkmuizZ At Visible Inc we've been fighting gendered ageism. Visible Start screamed about the statistic that came out last week that almost 50% of recruiters think 57 is too old for a job. https://lnkd.in/evNqYnDE And Visible Creators, our team of elite midlife creatives, launched a campaign to highlight the fact that even though women 45+ are the world's biggest consumers, women 45+ are never employed to create ads for them. It's time for CMOs to use your firepower: Demand the mothers in your agency are happy and treated with the respect they deserve. Insist more female creatives are given your best briefs. Ensure your recruiters (and those in your agency) have undergone gendered ageism training (Jacquie Duckworth can give you all the info.) And, if you're targeting midlife women, demand that midlife women lead the damn narrative. What can everyone else do? Tag every CMO you can think of!