Congrats Bobbie and Molly Baz on an amazing campaign launch in an out-of-home first, tackling a double dose of stigma around baby care. We are honored to be sharing your message on one of the most socially shared billboards in the world in the heart of Times Square and were proud to have Swehl featured on The Cube earlier this year, too. Read more on ADWEEK: https://lnkd.in/gYBsAzZB #OOH #sOOH #OUTFRONTPrime #TimesSquare #FormulaIsFood #EverybodysGottaEat #Bobbie #MollyBaz #NYC
Last Spring, Molly Baz woke up to discover her Times Square billboard for Swehl had been taken down. Her pregnant belly and milk-filled breasts were deemed inappropriate... Then Seed Health entered the chat and put her back up in solidarity to help us normalize pregnant bodies. Today, Baz is back on that same controversial Times Square Billboard (shoutout to OUTFRONT Media)—this time as a new mom with her baby, her boobs, and a bottle of Bobbie 🍼 When we realized Molly was using Bobbie to combo feed her baby it was a no brainer to continue the conversation that our female founder friends have started: our bodies shouldn’t be policed and neither should our feeding choices. The choice to have Molly bare all was intentional. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. So let’s get to work 💪 Learn more: https://lnkd.in/eB3ZdCbv