Motom

At Motom, innovation and our commitment to excellence for our clients never rests. Our latest white label creator storefront platform features are here! 🚀 👜 THE SHOPPER EXPERIENCE MATTERS We know first-hand how critical a clean, easy-to-navigate shopping experience is to your customer. It’s even more important when transporting them from the chaos of social media. This is why we’re obsessed with our new storefront feed capabilities that let your customers shop exactly how they want. Our latest release offers creator storefronts with 3 distinct feeds, allowing seamless navigation and an enriched shopping experience, ensuring that your auto-generated creator storefronts continually evolve: ➡ By product ➡ By creator-curated collections ➡ And coming in October, by creator content—whether it’s paid, organic, or UGC, we’ve got you covered! Plus, we handle all creator affiliate commissions pay-outs so you don’t have to. 🙋♂️ SAY HELLO TO FULL-FUNNEL CREATOR PERFORMANCE We’re data nerds, and proud of it. Now, you can track creator performance from content to cart like never before. With access to creator social stats and social listening for your creators with storefronts, you’ll have all the insights you need to make the smartest investment decisions. Your funnel just got fuller! 🕒IT’S TIME TO FIND YOUR REAL BRAND AMBASSADORS We’re making it easier than ever to discover and engage with authentic brand ambassadors. Our new white-label brand ambassador application platform launching in September lets you capture inbound interest, scale creator access to storefronts, and track every performance metric within the Anchor Portal. This is the ultimate way to connect with creators who truly love your brand. We've proven that creator conversion rates can increase 10-fold when the path to purchase is easy, the shopper experience is first-rate, and your creator partner selections are backed by the right data. We’ve built it for YOU - no gatekeeping here! #AnchorbyMotom #creatoreconomy #creatorstorefronts #socialcommerce

Did you know that creators on average have more than 8 links in their link trees at any given time? Creators with cluttered and confusing links leads to decision paralysis and a missed opportunity to engage with social shoppers. We always recommend that our Anchor™ clients make sure to review their creator partners' links as part of their evaluation process and to make sure to: ✅ Include required link in bio or link tree placement as part of paid partnerships and even for strategic gifting initiatives. ✅ Don't wait until after your deal is locked - managers like to hike the price for link placement and it really should be considered part of your creator requirements. Without the a fixed link placement, how will your customers find the products your creator partners are recommending? ✅ Make sure your affiliate commission % is higher than they can get on the general affiliate platforms they also use (LTK, ShopMy, Amazon, etc). A higher % will encourage them to direct their followers organically to your brand storefront that they've curated AND you get to capture your more creator attribution data. #AnchorbyMotom #BestPractices #socialcommerce #salesattribution

We’re excited to welcome the iconic brand J.McLaughlin into the Motom family! It all began in 1977 with two brothers, Kevin and Jay McLaughlin—a timeless lifestyle brand with a legacy of style and a spirit of connection. 47 years later, and J.McLaughlin is thriving with women’s and men’s clothing and accessories that are effortless and enduring with a modern twist. We feel honored to have J.McLaughlin's trust in helping them launch their own creator storefront platform to meet the evolving needs of their customers! Mary Ellen Coyne Taryn Rayment, Courtney Owens

Consumers prefer shopping directly on a brand’s site rather than through social media or third-party platforms. Meet your customers where they want to be. Make it easy for them to find the creator inspo driven on behalf of your brand in a pristine creator-curated storefront environment free from competitive clutter.

📣 Ready to Bet on a Creator Storefront Platform? Here’s What You Need to Know! With the majority of brands preferring to work with the same creators across campaigns and creator payments quickly shifting towards affiliate sales, creator storefronts are having their moment. But let’s face it, not all platforms are created equal. Before you choose, ask yourself these 5 questions: ◽Is the shopping experience for your customers seamless, uncluttered, and does it meet the standards set for your own ecommerce site? ◽Can creators launch and maintain their storefronts quickly and easily? ◽ Is it easy and intuitive for your marketing team to set up, invite, and onboard creators at scale? ◽Does the platform provide deep, digestible creator AND product performance data to optimize strategies? ◽Does the team behind the tech have the right expertise and understanding of the creator mindset. And, are they genuinely committed to your success, especially after the SOW is signed? Anchor by Motom clients can check all those boxes with confidence. We are founded by a team of retail and media innovators who launched some of the most iconic youth properties in the past 20 years including Alloy and dELiA*s e-commerce businesses. Our team, with deep roots in both the retail and influencer space, takes an untethered approach to building innovative, scalable, and sustainable solutions that enable brands, creators, and consumers to thrive in the creator economy.🚀 Considering creator storefronts solutions? We are here to help. Schedule a demo with one of our incredible team members and you'll see it for yourself!

Creators love working with brands who utilize the Anchor by Motom storefront platform because it's easy, intuitive, and it works! "It literally could not be any easier to work with brands using Anchor storefronts! It's easy to create, browse, and most importantly SHOP!"

Influencer and creator follower counts with broad content engagement %s + a gut-feeling about content alignment are no longer enough for brands to gauge who to invest in. At Motom we always recommend to our brand partners to test before you invest. Here's how: 1) Offer new creators gifting with affiliate commission AND their own storefront to curate your products exclusively. Only give storefronts to creators who will include it in their link in bio/link platform. (If they won't do do the link, take that as a red flag!) 2) Give it at least 2-3 months to assess their potential. Some will show their value immediately, others may be a long-tail opportunity. Look closely at how organic content may or may not move the needle for storefront views, clicks, and sales. 3) Nurture your network with simple incentives based on performance such as small cash bonuses, gift cards, and discounts. Don't make creators jump through hoops with points and intricate tasks - you'll lose them. 4) Start to invest more in those with potential for longer-term relationships ("more" can be defined as paid content, gifting, and time spent nurturing - make it based on what works for your budget and team bandwidth), and continue to test new creators. 5) Track, measure, optimize, reinvest. (and then rinse and repeat!) Want to get access to our team of experts? Hit us up for a demo!

Fantastic 2 days Influencer Marketing Show in NYC. Great people, future partners, and long-term value!

Who's ready for IMS '24! We'll be setting up live creator storefronts for brands and retailers attending IMS '24 in NYC next week, and giving a sneak peak at our next exciting creator attribution portal release. Make sure to stop by the Anchor by Motom exhibit table to check it out and pick up your conference survival bags + scratch-off cards to win must-haves for summer, including a chance at some amazing Anchor intro offers. See you there! https://lnkd.in/eFejpPpF

Do you have a complicated relationship with executing creator gifting programs? Gifting is key component of any influencer marketing strategy, yet it comes with some real challenges -- product waste, high cost, lack of brand control - all of which have major implications on ROI and even the environment. By leveraging the right data, gifting can be more intentional, efficient, and impactful. Creator-curated product data from your brand storefronts can help inform not only WHO to gift, but WHAT to gift. We advise our clients to analyze CTR and CR on gifted products and compare them with other products creators add to their storefronts organically. This insight can reveal which products drive more traffic and which ones your creators genuinely prefer. What's your biggest gifting pain point? Drop a comment below! #foodforthought #data #creators #creatorgifting #performancemarketing