Native Roots Cannabis Co.

We are beyond thrilled to announce our new strategic partnership with Springbig, the leader in cannabis loyalty marketing and communications technology. Springbig’s advanced technological solutions will now power Native Roots’ marketing efforts, providing us with innovative tools to improve communication and engagement with our customers. “At Native Roots, we were on a quest for a solution that valued the functionality of their platform from the business side while prioritizing the customer experience. We sought a partner that was committed to solving the business problems that we face with tested and effective solutions. Finally, we required a partner that would integrate seamlessly into our team. We found these qualities in Springbig beginning in our initial conversation and we’re impressed to find these synergies continuing to be delivered,” said Buck Dutton, VP of Marketing here at Native Roots. The benefits of this partnership include: - Seamless integration with our existing systems, enhanced message deliverability / targeting, streamlined analytics, and customizable loyalty programs. - Efficient marketing automations to optimize customer outreach strategies. - Improvements in customer retention, higher engagement rates, and a stronger brand presence. We are also excited to announce that Native Roots is updating its entire loyalty program this autumn. Being active and integrated on the right platform ahead of this change is essential, and our partnership with Springbig ensures we are well-prepared to offer the best possible experience to our customers. Jeffery Harris, CEO/Founder at Springbig, added, “We are thrilled to partner with Native Roots, a company that shares our dedication to customer satisfaction and innovative solutions. This partnership will allow us to demonstrate the full potential of our platform and help Native Roots achieve their business goals. By leveraging our proprietary technology, Native Roots will be able to enhance their customer interactions, increase loyalty, and drive growth in an increasingly competitive market.” This collaboration with Springbig sets a new standard for customer loyalty and engagement in the cannabis sector and is an exciting step forward for Native Roots! https://lnkd.in/eYhVcWdJ #LoyaltyMarketing #CustomerExperience #NativeRoots

As we reach the halfway point of this year we are proud to share the incredible impact Native Roots has made in 2023 and into the first half of 2024 via our 2023 CSR Impact Report! (Linked Below) Our strong commitment to Diversity, Equity & Inclusion, Sustainability, Wellness, and Community continues to drive our mission forward and is a key factor in why Native Roots ranks among the top cannabis companies to work for in Colorado! One of the standout moments from last month was our charity golf tournament in support of the Last Prisoner Project. We are thrilled to announce that we raised $55,000 to help reform drug policy and support the release of individuals incarcerated for cannabis offenses. This success wouldn't have been possible without the amazing support from our community and partners. Learn more here: https://lnkd.in/g65svH6t A heartfelt thank you to everyone who participated in the charity golf tournament and to all those who support our mission. Together, we can continue to create positive change and build a better future. #SocialImpact #DiversityEquityInclusion #Sustainability #Wellness #Community #LastPrisonerProject #NativeRoots #CannabisCommunity

We are beyond thrilled to announce that our COO, Beth Kotarba, has been honored as Woman of the Year by The Green Market Report! Beth's dedication and visionary leadership have been pivotal in driving our success and fostering a culture of innovation and excellence. Her recognition by the Green Market Report further highlights her significant contributions to the cannabis industry and Native Roots. Beth's journey in the industry is truly inspiring. With over 8 years at Native Roots, she has been a driving force in advancing our mission and leading our team with unwavering commitment. Her strategic insights and passion for the industry have not only propelled our company forward but have also set a benchmark for excellence in the cannabis sector. In addition to her professional achievements, Beth is a mentor and advocate for women in the cannabis industry. Beth is committed to empowering the next generation of female leaders, making her recognition as Woman of the Year even more special. “Helping to create a supportive and inclusive culture has been incredibly rewarding, seeing talented women thrive in leadership roles and knowing I’ve played a part in their success makes me proud every day, especially in this industry." Join us in celebrating Beth's remarkable accomplishments and this well-deserved honor! https://lnkd.in/ggccf7J2 #Leadership #WomanOfTheYear #CannabisIndustry #Innovation #Excellence #Congratulations #GreenMarketReport #WomenInCannabis

Ohio regulators have informed 62 medical marijuana licensees that they qualify to participate in the state’s soon-to-launch adult-use cannabis industry. But when will it start? We've got the scoop: https://shorturl.at/cMi9v (Photo by SeanPavonePhoto/stock.adobe.com)

California's new hemp bill could be a game-changer but for who? New bills like that in California could bring much-needed clarity to the market but at the same time potentially squash intoxicating derivatives. The proposed changes include stricter regulations to ensure product safety and quality, as well as clear guidelines for hemp-derived CBD products. These measures could significantly impact both businesses and consumers. What are your thoughts on the current hemp market and these proposed changes? https://lnkd.in/grRZ2Bzu #HempIndustry #Regulations #CBD #California #MarketTrends

Nancy's story of her 14 year journey in cannabis is a testament to the power of innovation, resilience, and leadership in the space. Our friends at Wana Brands have been at the forefront of this dynamic industry, consistently pushing boundaries and setting new standards. Nancy's lessons learned are invaluable for anyone looking to make a mark in their field so be sure to check this article out! https://lnkd.in/gkUCfVJu #Leadership #Innovation #CannabisIndustry #WanaBrands #Inspiration MJBiz Nancy Whiteman

Bipartisan Push in Congress Seeks to Ease Access to Medical Marijuana for Veterans! This proposed legislation aims to ease restrictions and provide our heroes with alternative treatment options for pain and PTSD. It's heartening to see both sides of the aisle come together to support the well-being of those who have served our nation. #Veterans #MedicalMarijuana #BipartisanSupport #HealthcareInnovation #VeteranCare https://lnkd.in/gCnhS2KF

I'm thrilled to announce that Native Roots Cannabis Co. has been recognized by the Denver Business Journal as a 2024 Leader in Diversity! This award is a tremendous honor and a testament to our ongoing commitment to fostering an inclusive and equitable workplace. Building a diverse team goes beyond just checking a box. It's about creating an environment where everyone feels valued, respected, and empowered to contribute their unique talents and perspectives. This recognition is a significant milestone on our journey, and we're excited to keep pushing the boundaries of diversity and inclusion within Native Roots. Shoutout to the committee for all of their hard work! Dominic U. Franklin Maeli Niebles Tim Reeve Adria Hamberger, SHRM-SCP Mary Rath Haley Bowden Claudia V. Lindsay Grimes Kelsey Weeks Jacob Ramons Mark Fruegling Brittani Behunin Alex Haney Derrick Wilson #Diversityandinclusion #DenverBusinessJournal #LeadersinDiversity #NativeRoots

There Are Weed Filled Whispers In The Air! According to a recent article from Marijuana Moment, opponents of marijuana reform are anticipating that a federal decision to reschedule cannabis could be announced very soon. The buzz is that we could hear within the next few days or weeks where policy reform is headed! If true this moment could represent a significant shift in national policy and have widespread implications for the industry. Do you think this is just some hype or will we actually get some policy reform around rescheduling? Stay informed about these crucial developments that could reshape the landscape of cannabis regulation. https://lnkd.in/g-6WVe8k #CannabisReform #IndustryNews #PolicyChange

Thank you Native Roots Cannabis Co. for helping us raise awareness for SAAPM and our third annual RISE Survivor Art Show 💙 Photo cred: Kirstie Klein, one of our 2024 RISE artists!