Nativo Inc reposted this
“Everybody wants to have nice arms,” said Greg Friend, vice president of insights and innovation at Nativo, during #Brandweek on Wednesday. “You start to see the growth and the results right away.” https://adweek.it/47O025B
At Nativo, we enable brands to unlock the power of content to engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments. Our mission at Nativo is to solve the mid-funnel and drive consideration by making content as easy to execute, scale, and measure as advertising. Founded by Justin Choi in 2010, Nativo is an Asian American-owned technology company—certified by NMSDC as a Minority Business Enterprise—holding more than a dozen patents in its proprietary technology and working with more than 7,000 premium publisher websites around the globe. Learn more at www.nativo.com.
External link for Nativo Inc
100 N Pacific Coast Hwy
10th Floor
El Segundo, California 90245, US
44 West 28th Street
3rd Floor
New York, NY 10001, US
350 N LaSalle St
Suite 220
Chicago, Illinois 60654, US
20 Bedford Square
London, England WC1B 3HH, GB
Nativo Inc reposted this
“Everybody wants to have nice arms,” said Greg Friend, vice president of insights and innovation at Nativo, during #Brandweek on Wednesday. “You start to see the growth and the results right away.” https://adweek.it/47O025B
Nativo Inc reposted this
We’re thrilled to announce that Throtle has integrated with Nativo, taking advertiser capabilities to the next level with advanced identity solutions. 🎯 This powerful partnership enables advertisers to deliver more precise, privacy-compliant campaigns while enhancing audience targeting and performance metrics. Read the full press release here https://lnkd.in/ePdvkjNC
🚨 Big News! 🚨 Our CEO, Justin Choi, will join a panel at Advertising Week New York 2024 to tackle the Google anti-trust trial and what it means for marketers. From ad spend to targeting tools, the panel will explore how the outcome could shake up the ad tech landscape. #AWNEWYORK24
"As brands, I think we've neglected consumers. I think we've tried to cheat and shortcut from awareness to action without taking the time to make more meaningful connections or establish real relationships with consumers — brand consideration is the missing piece." - Gregory Friend, VP Insights and Innovation at ADWEEK's #brandweek
At #Brandweek2024, Our VP of Insights & Innovation, Gregory Friend, shared a powerful analogy: In advertising, focusing solely on awareness is like reaching for the dumbbells, but real growth comes from strengthening the core—building deeper connections with consumers. ➡ In a world where brands often rush from awareness to conversion, Greg explained why brand consideration is the missing piece. Read more in a recent article by ADWEEK 👉 https://lnkd.in/d9Y7ASHd
Nativo Inc reposted this
💡 Core Strength: The Key to Brand Success 💡 Shout out to Gregory Friend at Nativo Inc for sharing this idea at ADWEEK Brandweek 🙌🏼 We all love the big arms—the flashy metrics of brand awareness and high-performing campaigns. But what often gets overlooked is the core, the foundation that holds it all together. In marketing, that core is brand consideration. It’s not enough to look strong at the surface level—without a solid foundation, the gap between awareness and conversion can feel like a giant leap. By focusing on strengthening this core, brands can make that journey from awareness to action feel like a natural next step rather than a big jump. Don’t just aim for show-stopping campaigns—build the core that drives real results. 💪 #MarketingStrategy #CustomerJourney #ConversionOptimization #brandweek
In the words of our Gen Z staff: Gregory Friend ate and left no crumbs at ADWEEK’s #brandweek. Greg dove into the often-overlooked funnel stage—consideration—and the importance of knowing how your brand ranks against your competitors. Missed the session? Here’s the key takeaway: It’s not enough to be known, you have to be considered.
"It’s not enough to be known, you have to be considered" - Gregory Friend at ADWEEK's #brandweek!
Nativo Inc reposted this
Social media is an essential tool for cultivating brand love, and we gathered a panel of experts to discuss just how impactful it can be at our Engineering Brand Love #BISummit, hosted by The Shipyard in Columbus. Our stellar lineup included United Airlines' Athena Nestoras, The Goodyear Tire & Rubber Company's Linda Lollo, Aspen Dental's Kristi Daraban, and The Scotts Miracle-Gro Company's Saakait Mathur. Together with their moderator Nativo Inc's Sarah Patel, they delved into strategies for leveraging social platforms to foster deep connections with consumers, create engaging content, and build lasting loyalty. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #EngineeringBrandLove #BrandLove #TheShipyard #Brand #BrandMarketing #Columbus #ColumbusCommunity #Ohio #AspenDental #Goodyear #TheScottsMiracleGro #UnitedAirlines #Nativo #RoleofSocial #BuildingBrandLove #SocialBrandLove
Nativo Inc reposted this
About to hit the main stage at ADWEEK’s #BrandWeek with Ryan Joe to drop some knowledge on why content measurement is broken and how we’re fixing it at Nativo Inc!