Thank you Kathryn Lundstrom and ADWEEK for the opportunity for George Musi and Pamela Wake to share the findings from our The Rise of Social Shopping report.
Thank you Kathryn Lundstrom and ADWEEK for the opportunity to speak about the findings from The Rise of Social Shopping report put together by the WHY Group (Horizon Media's intelligence COE) and Night Market (Horizon’s retail and commerce speciality). Gen Z and Millennials are increasingly researching and purchasing products through social media, live and virtual shopping, gaming, and AR/VR platforms. This trend is expected to push social shopping ahead of e-commerce, impacting the traditional consumer purchasing journey. The report delves into consumer behavior shifts and the implications for brands, social media platforms, and retail media outlets. Pamela Wake Scott Lukas Christiane Townsend Katie Kelly Mara Greenwald Ramendra (Ram) Singh, Ed. D. Randolph Browning Donald Williams Charisma C. Deberry, MPA Latraviette D. Smith-Wilson