NYX Professional Makeup

We’ve been waiting an eternity for this!⌛ Now serving twisted artistry for the living and recently deceased 🌀🐞💚 💚 Introducing the new NYX Professional Makeup x Beetlejuice Beetlejuice limited-edition makeup collection in partnership with Warner Bros. Discovery! 💚 We are officially twisting the definition of professional-grade artistry, with an unexpected collection straight from the Afterlife! The co-created collection celebrates this fall's highly anticipated film "Beetlejuice Beetlejuice," releasing only in theaters on September 6 nationwide! 💚 To further amplify the collaboration, global creators will take to social platforms to showcase individual artistry looks set to Beetlejuice's distinctive and offbeat soundscape and music.🎵 "At NYX Professional Makeup, we push makeup boundaries with unexpected artistry. Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice." - Denée Pearson, Global Brand President, NYX Professional Makeup IT’S SHOWTIME! 🌀🐞 💚✨

We are thrilled to be named one of WWD's most powerful brands in beauty in 2024! After 25 years, we’re proud to still be considered one of the top power players in makeup. We’ve always maintained our DNA of providing professional artistry, quality formulas and cutting edge innovations, all while offering accessible price points for everyone! We are a community-first brand aiming to meet our audiences where they are through bold and exciting partnerships in entertainment. 💄Professional Artistry💄 👄 We are artistry experts at our core and have launched some of the biggest icons in the industry, including best-selling and TikTok famous products: Butter Gloss, Epic Ink, Fat Oil Lip Drip, and Brow Glue 👄 Pro grade artistry designed with all skin tones, types & textures in mind 👄 #1 Makeup Gloss Boss, a portfolio stacked with makeup bag icons: Butter Gloss, Duck Plump, Fat Oil 💄Cutting Edge Innovation at Accessible Price Points💄 👄 Formulas made to last, never compromising on quality 👄 Highest quality ingredients with vegan and cruelty-free formulas 👄 Protecting your pockets with accessible pricing at all costs 🙅♀️ 💄Powerhouse Partnerships💄 👄 The makeup brand of entertainment 🎬 👄 We connect with our community through meaningful storytelling at the height of pop culture! 👄 We pride ourselves in unexpected but authentic collaborations 👄 First beauty brand to partner with Netflix & multiple partnerships with top Hollywood studios, i.e. "Disney's "Avatar: The Way of Water," and Warner Bros. Discovery's "Barbie The Movie,” and “Beetlejuice Beetlejuice” Our community is at the center of everything we do. We would not be where we are today without the team of amazing artists and creatives behind-the-scenes making it all happen! 💖👏💫 Read the full feature below! 👀 https://lnkd.in/gtvz6xKd

you BUTTA believe it! 💖👩🍳 👩🍳 We're baking our way into the kitchen, partnering with world famous chef and daughter, Gordon Ramsay and Holly Ramsay, to create an exclusive cake recipe to celebrate our latest blush launch, Buttermelt Blush, to surprise and delight our community all around the world! 🌍 👨🍳 Gordon's cake recipe was released as the result of a humorous interaction on TikTok with his daughter as she attempted to bake a cake inspired by the blush. ✨ 👩🍳 Gordon, who is known on social media for his lighthearted critiques of amateur chef content, posted a stitch video cheekily criticizing Holly's baking skills and promptly dropped an official cake recipe of his own. 👩🍳 The Buttermelt Blush cake recipe features ingredients such as almond butter and shea butter, which are found in the new product. The colors in the frosting were also inspired by the 12 different shades offered in the pigment-packed assortment 🧡 💖 💗 "I never thought I would be part of a beauty campaign with my daughter, but what drew me to this partnership with NYX was the opportunity to entertain our global audiences in a fun and unexpected way," said Gordon Ramsay. "On top of that, working with my daughter was the icing on the cake!" Head over to @nyxcosmetics social channels to try the recipe at home! https://lnkd.in/gPUTkgsw

Get brows for every beat this summer! 🎶 We've partnered with Billboard and celebrity makeup artist Anthony H Nguyen to bring you the ultimate brow looks using our very own Powder Louder — along with exclusive pro tips to help you achieve next-level brow game. Anthony, known for creating iconic looks for Adele, Dua Lipa, Gwen Stefani and many more, will be sharing his expert techniques using this must-have brow essential. Get ready to elevate your brow game! ✨   #nyxcosmetics #nyxprofessionalmakeup #crueltyfree https://lnkd.in/ga8hCtJv https://lnkd.in/gYT4-WXb

💖 Family isn't always about the people you are born into, but sometimes about the people who choose YOU. 💖 This Pride Month we're celebrating the iconic and beautiful stories of chosen families, the people who love and support us unconditionally. 💖🌈 Based on an insight from a GLAD Study (Genetic Links to Anxiety and Depression Study), which found that nearly 40% of queer adults have faced rejection from birth families, we're proud to spotlight groups of LGBTQIA+ individuals who have banded together to form chosen families. This year's Pride campaign welcomes three chosen families including: ✨The House of Avalon, an iconic group of drag queens, stylists, and creatives ✨Professional football cheerleaders ✨LA LGBT Center members We're also honored to continue our ongoing partnership with the Los Angeles LGBT Center, the world's largest organization dedicated to serving the LGBTQ+ community. "You want to have a sense of community when you’re around people. You want to feel safe and welcomed. I think everyone deserves to feel that way." – Heather, Los Angeles LGBT Center Member We celebrated this year's campaign by taking part in LA Pride, where we created an interactive, immersive brand experience with a house party vibe featuring chosen family portrait photo moments, dancing, colorful confetti celebrations, and product giveaways! Pride is more than a party, it's a celebration of love, acceptance, and being your most authentic self! 💖🌈

A week ago, our US NYX Professional Makeup team headed to Las Vegas for their annual Sales Meeting! 🎉   Yasmin Dastmalchi, our US General Manager, and Andrea Muguerza, our US VP of Marketing took the stage to share our exciting future-focused vision. During their presentation, Yasmin and Andrea delved into how it’s “Time to be Ico-NYX” through storytelling, innovation and creating the right experiences for our community. ✨   Thank you to all who supported in preparation of this phenomenal event! Get ready to push the limits and dream bigger! 💖   #NYXCosmetics #lorealProud

Two weekends ago, our US VP of E-Com and Digital Innovation, Maya Kosovalic, had an amazing time celebrating wellness, thought leadership, and community at #SnapSanctuary pop up during #sxsw2024! 👻💕 Maya took the stage alongside Resh Sidhu, Global Director of Arcadia at Snap Inc. and Ben Feuerstein, Head of Innovation at Arcadia at Snap Inc., to discuss the exciting intersection of tech and glam. They highlighted our incredible Beauty Bestie augmented reality tool on Snapchat. ✨ Here's some takeaways from their discussion: 💡 The sense of belonging is a fundamental need, and it is closely tied to our self-identity. Beauty plays a crucial role in shaping our identity and building self-esteem. Augmented Reality (AR) is an incredible tool that can democratize access to professional makeup expertise. It provides access to the right products, tips, and looks, unlocking the transformative power of makeup. With this tool, we're revolutionizing the makeup experience by offering customized looks, expert tips, and trend insights. Don't miss out, go check it out now! 💄😍 https://lnkd.in/g4bqc48z #SXSW #NYXBeautyBestie #TechInBeauty #AR #DigitalInnovation

We are thrilled to share that we have officially become the first cosmetics partner for the NWSL Angel City Football Club! ⚽💞 As our brand continues to expand in the sports and entertainment industry, we are excited to collaborate with ACFC to make a lasting impact on the community. As part of our incredible partnership, you'll spot NYX Professional Makeup branding proudly displayed on the back of ACFC practice kits through 2024! 😍 So, mark your calendars for the first game of the season on March 17th for all the action! 💥 #nyxcosmetics

Happy International Women's Day! 💞 In honor of celebrating women everywhere, we’re spotlighting some of the “behind the scenes” magic makers at NYX! Check out how Jacqueline Kubo on our Global Creative team stays inspired at work! 💄✨ #nyxcosmetics #internationalwomensday

At NYX Professional Makeup we believe in honoring Black lives, culture, and creativity all year round. ✨ For Black History Month, we are highlighting the richness and significance of Black culture within our brand. We’re excited to introduce “She Get It From Her Mama,” a content series celebrating beauty passed down from mama to daughter! Click below to learn some fave inherited beauty tips and tricks from Reginae Carter and her mama, Toya Johnson. 💄❤️   Follow along this series via IG and let us know what YOU got from your mama! https://lnkd.in/gSrWVrAp #nyxcosmetics  #duckplump #crueltyfree #forlipsonly #shegetitfromhermama #BlackHistoryMonth #BHM #BlackIsRich