NYX Professional Makeup

¡Feliz Dia De Muertos!🏵️💀🌹 Honoring Tradition and Culture through Bold and Colorful Artistry💄 🎨 Today is about celebrating the legacy of our loved ones and embracing the beauty of their spirits. At NYX, we keep traditions alive by creating vibrant and unique artistry, rooted in community. This year, we are excited to once again partner with the iconic Lily Martinez to create another unforgettable Catrina makeup look. Known for her intricate artistry, Lily is an incredible makeup artist who creates magic year after year. Join us in honoring this beautiful tradition and let's celebrate with color and creativity! ✨

We're very excited to announce our partnership with University of Southern California Women's Basketball superstar, JuJu Watkins! 🤩   Making history as the first-ever NIL deal between a college athlete and a professional makeup brand, this partnership celebrates the power of talent, confidence, and self-expression, both on and off the court. 💪   Our NYX US General Manager Yasmin Dastmalchi shared her excitement about the partnership: "JuJu represents everything that our brand stands for. She’s an inspiration and someone who is influencing culture, along with many female athletes today. Our partnership with JuJu only reinforces NYX's commitment to women's sports.”🏀💄   Learn more about this game-changing partnership here: https://lnkd.in/gkwZJJUD

🏆 HISTORY MADE! Congratulations NY LIBERTY on your FIRST-EVER WNBA (Women's National Basketball Association) Championship! 🏀🎉 The entire NYX Professional Makeup fam is SO hyped for you! Your talent, passion, and unstoppable energy on the court have been an inspiration all season long.💖 Professional women's basketball soared to historic heights this year, and you've truly showed the world what it means to #Makethemlook AND make history! 🗽 Catch NYX PMU's float at the Liberty's Championship Parade this Thursday! 🙌 #nyxcosmetics

We are thrilled to announce that NYX Professional Makeup's #BeautyBestie just snagged the BEST AR/VR CAMPAIGN award at the 2024 Digiday Awards! 🎉   Partnering with Snap Inc. #Arcadia allowed us to create Beauty Bestie, a Snap AR powered experience that democratizes makeup expertise by placing NYX Professional Makeup artists skills at your fingertips.   Beauty Bestie makes creating professional makeup looks easier than ever, encouraging everyone to experiment, play, and express their unique beauty!   A huge thank you to Digiday Awards for this incredible honor! 💛 https://lnkd.in/dZaw-eDW   #DigidayAwards #NYXCosmetics #BeautyBestie #AR

🚨 Two new bombshells have joined forces with NYX PM! 🚨   NYX Professional Makeup joined a Face To Face call with Love Island USA breakout stars, JaNa Craig and Serena Page! 💕 These babes answered a series of NYX PM community-sourced questions while trying our latest viral products, Face Glue Primer and Face Glue Setting Spray.   The girls confirmed that Face Glue is even stickier than their summer was, can you imagine? Shop Face Glue Here: The Vegan Face Glue Gripping Primer | NYX Professional Makeup (nyxcosmetics.com) Makeup (nyxcosmetics.com) 🩷   Not only did these besties gush over their love for Face Glue on their Face to Face calls, but they also brought the comedic gold by having their beaus, Kordell Beckham, and Kenny Rodriguez, handle their voiceovers while they did their makeup. JaNa and Serena showed love to their NYX PM faves, and Kenny + Kordell showed us how they like to keep their brows tamed with Brow Glue. When Face Glue meets Love Island, it’s a match made in heaven!   Watch all the fuego 🔥 content these Love Island USA stars took over our timelines with featuring NYX PM:   Serena Page: 🗣️️ GRWM w/ BF VO -  https://lnkd.in/gw4YByrx ✨ Come Along With Me - https://lnkd.in/gguRiJQs   JaNa Craig: 🗣️GRWM w/ BF VO -  https://lnkd.in/gJt957vQ 💄 Lip Combo Faves -  https://lnkd.in/gEKFGX9b Kenny Rodriguez: 🤩 Brow Glue - https://lnkd.in/gR4Qybqm   Kordell Beckham: 🤩 Brow Glue - https://lnkd.in/gvDytuju

The WNBA (Women's National Basketball Association) Playoffs are here, and the energy is on fire! 🏀🏆 For the second season running, NYX Professional Makeup is proud to be the official makeup sponsor of NY LIBERTY, supporting the power and beauty of these incredible athletes. 💖 Together, we continue to foster a culture of empowerment and self-expression, both on and off the court. 💪 Especially this year, engaging with NYL fans ft. our new one-of-a-kind Make Them Look Machine – A dual vending machine/photobooth that celebrates YOU! Good luck to NY Liberty in the playoffs! We're cheering you on all the way! 🗽🎉 #NYXCosmetics

We're entering our villain era this Halloween❄️🔥🐈⬛🌿🤡🪲 Introducing our latest collaboration with Warner Bros. Discovery, "Who Stole Halloween?" SFX looks inspired by six of the most iconic Warner Bros. & DC Comics villains. The SFX artistry-driven campaign stars a diverse cast of reality TV “baddies” from some of the most popular franchises: 🤡 Jersey Shore's DJ Pauly D as "The Joker" 🌿Real Housewives of Atlanta's Nene Leakes as "Poison Ivy" 🐈⬛ Selling Sunset's Christine Quinn as "Catwoman" ❄️ Love Island US, Cely Vazquez as "Freeze" 🔥Love Island UK, Whitney Adebayo as "Freddy Kreuger" 🪲 Love Island Australia, Tasia Hafenstein as "Beetlejuie" 💄 SFX makeup by the iconic Mimi Choi ....but "Who Stole Halloween?" ✨ We are challenging our community to follow along and solve the mystery of “Who Stole Halloween?” for the chance to win a cash prize of $10,000. 💰 ✨ The mystery will unfold with a reality-TV inspired series starring the mischievous cast, following the drama behind-the-scenes of the beauty brand’s Halloween shoot. 🎞 ✨Each episode will include clues pointing to the villain who stole Halloween, prompting our community to vote for the chance to win ✨The episodes will be available on NYX Professional Makeup’s social channels beginning October 1st, and audiences can cast their vote at 👇 https://lnkd.in/gN5-Ncyy

NYX Professional Makeup and Snap Inc. share a mission to provide our community with tools for unstoppable self-expression. ✨ With Beauty Bestie, a first-of-its-kind AR-powered makeup experience, we are doing just that: placing our NYX Professional Makeup artist skills at the fingertips of our community, making their beauty routine easier and empowering them to confidently create and experiment with makeup.   We were thrilled to share a preview of the exciting evolution of #BeautyBestie at the Snap Partner Summit 2024 last week. Stay tuned for more looks, more personalization and more news to come in 2025. 👻❤️ #snappartnersummit2024 #nyxcosmetics #AR

ICYMI❣ NYX Professional Makeup Global Brand President Denée Pearson was featured as a guest on a recent episode of Breaking Beauty, with co-hosts Jill Dunn & Charlene Higgins. Get to know Denee as she deep dives into celebrating 25 years of NYX, insights on our viral beauty trends, and how we are always striving to innovate new professional-level formulas. 💄 Tune in to hear more behind our secret sauce! 👄🌶 Stream on Spotify, Apple, Pandora or Amazon Music 👇 https://lnkd.in/gdF547gN The “$6 Secret,” Butter Girl Fall, Dupe Truths and More Viral-Beauty Trend Insights With NYX Professional Makeup Global President Denée Pearson Episode

We’ve been waiting an eternity for this!⌛ Now serving twisted artistry for the living and recently deceased 🌀🐞💚 💚 Introducing the new NYX Professional Makeup x Beetlejuice Beetlejuice limited-edition makeup collection in partnership with Warner Bros. Discovery! 💚 We are officially twisting the definition of professional-grade artistry, with an unexpected collection straight from the Afterlife! The co-created collection celebrates this fall's highly anticipated film "Beetlejuice Beetlejuice," releasing only in theaters on September 6 nationwide! 💚 To further amplify the collaboration, global creators will take to social platforms to showcase individual artistry looks set to Beetlejuice's distinctive and offbeat soundscape and music.🎵 "At NYX Professional Makeup, we push makeup boundaries with unexpected artistry. Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice." - Denée Pearson, Global Brand President, NYX Professional Makeup IT’S SHOWTIME! 🌀🐞 💚✨