We are Octagon. A global agency in sports, entertainment, and culture. We strike deals. Set the pace. We’re playmakers. A group of creative thinkers and energetic doers inspiring and helping brands and talent to step up and stand out. Octagon is the world’s largest creative marketing and sponsorship consulting practice, and a pioneer and leader in athlete and personality representation and management. With our fingers firmly on the pulse, we set out a clear vision for the future. Our passionate team of 800+ around the world are relentlessly committed to helping you force fate and push forward. We work with hundreds of blue-chip corporate clients, more than 1000 Athletes & Personalities, and manage more than 10,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient, and measurable marketing programs.
External link for Octagon UK
Octagon 2 Waterhouse Square 140 Holborn
London, London EC1N 2AE, GB
Octagon UK reposted this
Halloween isn’t the only scary thing happening today 👻. Our client Barnardos Australia Australia has teamed up with popular Youtuber, @Aerogaofficial, who will take on fear to bring joy to vulnerable kids and their families. Charity livestream happening now! Tune in to the stream to watch live and donate! #barnardosleagueofchampions #changingthegameforchildren #streamforgood Tune in here to watch and donate https://lnkd.in/ggi4MKFK
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Octagon SVP Tennis, Alastair Garland, shared insight with Charlie Eccleshare of The Athletic on the star power of the Luxembourg Ladies Tennis Masters and why it holds such an important place in women's tennis today. 🎾 Read the full story 👉https://lnkd.in/g6NXa4Tm
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Simone Biles has been named the world’s most marketable athlete for 2024 by SportsPro! 👏 This marks the 2nd time she has earned the top spot, becoming the first female athlete in 50MM history to earn the recognition more than once & only the third athlete overall to do so. 🔗 Full profile on Simone’s marketability: https://lnkd.in/ef8ampSH
Octagon was thrilled to continue its partnership with Black In Sport this week at London Stadium for the annual BIS Summit, supporting its great mission to promote diversity and equity across the industry. We are proud to partner with BIS to invest in talent and shape the future of our industry. Octagon is committed to providing career coaching and mentorship opportunities to empower and uplift the next generation of leaders in sport, entertainment, and culture.
Octagon is thrilled to announce the launch of our new “Fan Formula" research study, focused on F1 fan culture and behaviours, and how the new generation of F1 fans are reshaping the future of the sport. For this new cohort, guest passes to Paddock Club or logo covered cars are no longer the best ways to reach or cater to them effectively. With the general cultural convergence shaping their lives, interests, and consumption, sports fandom has merged with fashion, music, art and gaming like never before. “Fan Formula” shines a light on what this next generation of F1 enthusiasts want and need, and thus what the next wave of brand activations and sponsorship ideas in F1 should look like. If you would like to learn more, please contact Laura.Fairweather@octagon.com.
Octagon was proud to host a special event in London to celebrate the launch of our “Fan Formula" research study, focusing on new F1 fan culture and behaviors. We welcomed an all-star collection of brand and property clients, as well as other industry leaders, for an in-depth conversation about how modern F1 fandom is reshaping the future of the sport, and the untapped opportunities this presents for brands. To cap off the evening, Octagon UK’s Head of Planning Maria Kivimaa also led an engaging fireside chat with F1 culture creators and Quick Stop F1 Podcast hosts Thandie Sibanda and Nyasha Sakutukwa.
Octagon UK’s Head of Commercial Strategy Daniel Haddad, shared insights with SportsPro’s Sam Carp on crypto's reemergence as a sports sponsorship category, and the learnings rights holders should be mindful of moving forward. Read more in SportsPro here: https://lnkd.in/ePutydNU
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As the 2024 Paris Paralympics commences, the Octagon APAC Marketing team has been reflecting on the most impactful Paralympic campaigns to date. With such rich storytelling ability around the Paralympics, many campaigns were discussed, and we’ve disclosed some of our favourites here. #Paris2024 #Paralympics #Sponsorship Channel 4 Allianz Samsung Electronics Cannes Lions International Festival of Creativity Marketing Week
Proud to be named finalists for the inaugural "Global Agency" award at this year's Leaders in Sport Sports Awards. 🏆 We are thrilled to work with a collection of the biggest and best clients around the world on award-winning programs and campaigns. Check out a few of our highlights over the past year: https://lnkd.in/gJAzwbbY
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Excited for Octagon Executive Creative Director Lizi Hamer to join The Clios Sports Awards' jury for 2024, overseeing submissions in the "Design, Integrated, and Out of Home" category. Check out all of this year's talented jurors: https://bit.ly/CS24Jury.