Ologie

Immaculate Heart is a Catholic, independent, college-preparatory school for young women in grades 6 to 12. It was founded in 1906 on the same hillside in Los Angeles where the school still resides. The school sought Ologie’s help in developing a fresh brand story to prepare for major upcoming philanthropic campaigns and for ongoing recruitment. The result of our work together was a brand platform centered on the phrase “Where we stand,” communicating that Immaculate Heart is a place of empowerment, where you can embrace your authentic self. To learn more about our work with Immaculate Heart Middle & High School, check out our latest case study on independent schools. Link in bio.

Launching a refreshed brand can feel overwhelming. It requires careful planning and a deep understanding of your internal community in order to hook them into the journey ahead. Our latest post by Doug Edwards, our chief strategy officer, covers seven questions you should ask before launching, like, how ready is your campus community? How much attention do you want to draw? Why should people care? Keep reading on Full Circle: https://ologie.co/48380rP

Located on a 600-acre working dairy farm in picturesque southeastern Vermont, The Putney School was founded as a place for progressive education for grades 9 through 12. In addition, Putney faced the challenge of appealing to a new generation of parents, some of whom held misconceptions about both boarding schools in general and Putney specifically. The school needed a clear, compelling story to make the case that this experience is worth investing in. A refreshed brand platform, grounded in insights from our research, was able to shine a light on Putney’s true strengths: the unique elements of the school’s culture and experience that it could proudly claim as its own. To learn more about our work with Putney, check out our latest case study on independent schools. https://ologie.co/4gXUDgz

Join us in welcoming Levi Gaidos, who recently joined Ologie as a digital designer! After graduating from The Ohio State University in the spring and interning with us over the summer, he accepted a full time position on our digital and media team. Welcome, Levi!

Congratulations to our friends at William Paterson University of New Jersey for their recent success at the Ad Club Awards. Their 'Powerhouse' campaign brought home five new trophies, including first-place awards in the multimedia advertising, direct marketing campaign, and corporate product brochure categories. Everyone needs a little more hardware to show off. Cheers, team!

Our team was on the road doing all the things last week. From creative testing and working sessions at San Francisco State University to client presentations and campus tours at the University of Rochester, we love getting smart about our client's institution.

Packed with insights from industry experts (and a couple of talented Ologists Dayana Kibilds and Bill Faust), Epic Content Marketing for Higher Education provides a roadmap for developing and executing an authentic content strategy to engage audiences, build trust, and drive results. Shoutout to Brian Piper for reminding us that mastering content marketing in higher ed has become essential. Check it out here: https://ologie.co/3ZGbyxT

The integration of AI into SEO is transforming how we approach digital marketing in higher education. We’ve upgraded from plowing with a horse to driving a tractor. To fully make use of these technologies, marketers must manage the complexities, data issues, and costs associated with AI implementation and stay abreast of evolving search engine algorithms. Fernando Bergás-Coria, Ologie’s chief digital and media officer, breaks it all down in our latest post. https://ologie.co/3TJhQZS

Our brand new case study on independent schools is here! Learn more about the distinct stories of The Putney School, Culver Academies, and Immaculate Heart High School & Middle School. Download today: https://ologie.co/4ewD9Wk

If our research on Gen Alpha has taught us anything, it’s that parents are some of the biggest influencers when it comes to if and where their kids will go to college. And where can you reach these parents? Facebook and Instagram. In our latest post, digital and media strategist Hannah Sobul breaks down three different ways to use Meta advertising in your higher ed marketing strategy. Take a look - https://lnkd.in/gV5dDWqM