OneSignal

The psychology behind mobile engagement: Exploratory behavior People love discovering something new — it's in our DNA. Apps that satisfy curiosity with interactive features, fresh content, or playful “aha” moments keep users engaged for the long haul. Let curiosity lead the way and learn how to build it into your app strategy here 👀 https://lnkd.in/gnFy4Tma

The psychology behind mobile engagement: Self-determination theory "Choice" isn't just a feature — it’s a motivator 🔴🔵 Let your users decide how, when, and where they engage. When autonomy drives the action, retention soars. Decode 9 more user motivations with our Mobile Marketing Psychology Guide 😎 https://lnkd.in/gnFy4Tma

What’s the ROI on trust? In fintech, it’s priceless. Your messaging strategy can make or break your fintech app. See how three successful fintech apps are leveraging personalized messaging to establish trust and boost revenue 🔐🤝 https://lnkd.in/gzcVAWVJ

Gaming apps that use personalized messaging aren’t just engaging—they’re retaining players for the long haul. Find out how top gaming apps win the retention game and keep their players coming back for more 🎮 https://lnkd.in/dVTg7hSv

The psychology behind mobile engagement: Social identity theory The science of squad goals. Humans crave connection and belonging – whether it’s a cause, community, or brand that makes us say “Yep, I’m one of them.” 🤝💖 By fostering a sense of community and shared values, you go beyond the transactional, encouraging referrals, repeat engagement, and retention. More marketing psychology insights here ⤵️ https://lnkd.in/gnFy4Tma

The psychology behind mobile engagement: Loss aversion Sometimes the fear of losing something hits WAY harder than the joy of gaining something new. Call it a “driveway dilemma.” 🚗😬 Apps that properly leverage can’t-miss-it campaigns significantly reduce cart abandonment and improve retention rates. This, plus nine more ways to decode user motivations in our Mobile Marketing Psychology Guide 👇 https://lnkd.in/gnFy4Tma

Messaging made smarter 🧠 From enhanced segmentation to streamlined workflows, our latest updates are designed to help you deliver more impactful messages with ease. Explore what’s new in OneSignal: https://lnkd.in/gSXh4a8y

Your customer journey just got a serious upgrade. Our latest update to Journeys is here, bringing even more power to your automated messaging workflows 🚀 From new behavioral triggers to enhanced analytics, we’re making it easier than ever to create seamless, personalized experiences. Dive into what’s new and start building smarter: 👉 https://lnkd.in/gB5H_pVh

🌐 Future-Proof Your Subscription App: Insights for 2025 🌐 The app market is shifting! Peter Meinertzhagen and our friends from RevenueCat were kind enough to help highlight the key trends and opportunities for you to adapt accordingly: 📍 Regional Strategies: Customize your app to meet local market demands. 🤩 Effective Paywalls: Design user-friendly paywalls that convert. 📈 Organic Growth: Develop strategies that drive sustainable user acquisition. Read about these insights (and more) here: https://lnkd.in/dG-VRJVn

Fintech apps must be more than just a piggy bank 🐖 💰 "When users receive messages that are specifically tailored to their financial situation — such as alerts about low balances or personalized advice — they perceive your app as attentive and reliable." - The Mobile Personalization Companion This, plus 5 more fintech examples of quick personalization wins across push, SMS, in-app messages, and email in the full guide ⬇️ https://lnkd.in/g3tsfP9Y