Patients & Purpose

Happy #Juneteenth! On this day in 1865, enslaved Black Americans in Galveston Bay, Texas were finally informed of their freedom—two whole years after the Emancipation Proclamation was declared. Today, celebrations featuring food, festivals, parades, and art take place locally and nationally. We encourage our teams and communities to learn more about the holiday and participate in opportunities to honor the Black American community’s ongoing fight for freedom and progress. Fun Fact: When Juneteenth was officially recognized in 2021, it was the first new federal holiday enacted since #MartinLutherKing Jr. Day was adopted in 1983!

Today’s not over, but some highlights include Kenan Thompson and others talking about the comeback of humor in advertising, diving into synthetic research and what it means for strategists, plus unpacking big ideas including AT&Ts 5G football helmet. An absolute gem was Jay Shetty talking about PURPOSE, something very close to our hearts. #CannesLions2024

Day 1 Cannes Lions. Just getting started. Already enjoying hearing about Dove’s relentlessness on “beauty without artifice” to Deepak Chopra MD (official) discussing consciousness to imagination, and stopping by #Omnicom Cove for lots of rich AI conversation. Loved hearing Reddit CEO Steve Huffman talk about communities, the most authentic catalog of human experiences, and how consumers are desperate and seeking “real.” #Canneslion2024

We're proud of another big win last night for Sensible Strumming for Best Broadcast Radio Single PSA at the Radio Mercury Awards. 40% of popular country songs in the United States mention alcohol, many of which encourage listeners to drink their problems away. So we created a country song encouraging people not to.   SAFE Project (Stop the Addiction Fatality Epidemic), a non-profit, partnered with Ryan Whyte Maloney, a finalist on NBC’s The Voice, and his band to create the single “It Ain’t 5 O’Clock Somewhere,” confronting country music’s glorification of alcohol. #createwithpurpose

We're thrilled to share that Sensible Strumming was a Shortlist for Audio (Health Awareness & Advocacy) at the Clio Health Awards! "It Ain't 5 O'Clock Somewhere," a song made in collaboration with SAFE Project (Stop the Addiction Fatality Epidemic) and country music artist Ryan Whyte Maloney called attention to the fact that 40% of popular country songs encourage people to drink their problems away 🎸

How can brands tell more authentic, compelling patient stories? In our latest podcast episode, we talk about capturing content on and off set and the importance of diversity both behind and in front of the camera. Listen here: http://bit.ly/4b7xQeZ Or search for "Healthy Perspectives" wherever you get your podcasts.

It’s #AANHPI Heritage Month! In May, we reflect on and celebrate the role that Asian Americans, Native Hawaiians, and Pacific Islanders (AANHPI) have played throughout American history. This month we honor our AANHPI colleagues and the perspectives and contributions they bring to our work each day.

For National Asthma and Food Allergy Awareness Month, we teamed up with Elijah-Alavi Foundation Inc. to create HappyHalers—fun, functional, 3D-printable, snap-on asthma inhaler cases for kids. Why? Because getting kids to use their inhalers is just as important as the air they breathe. Free downloads are available at HappyHalers.com

A week later and we're still beaming from our big wins at this year's #mannyawards! And we couldn't do any of it without the hard work from our teams and amazing partnerships and trust from our fantastic clients. Med Ad News

Our HospiTales campaign created holiday magic for 100,000 kids who spent their holidays in the hospital last winter. Now, it's won the Med Ad News #MannyAwards for Best Agency Campaign ⭐️ Through the 3-part book series kids were able to see and feel some extra cheer, even away from home ⛄️