Phaedon

We are Phaedon. Formerly part of ICF Next, we are now an independent agency focused on sparking brand participation, cultivating loyalty, and empowering transformation to illuminate the possibilities for your brand. We bring intelligent imagination to solve your biggest business and brand challenges.     Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe, we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns, and we guide organizations in transforming the customer experience—from the inside out.     We look forward to continuing to work with the same amazing clients and the best colleagues in the business. Follow our LinkedIn page for the best in loyalty, integrated marketing, strategy, experience, analytics, and business transformation expertise. Your path is clear with Phaedon!

Congratulations to our 360 Degree Supplier award winners: Merkle (Platinum), Brierley | Capillary (Gold), and Kobie Marketing and Phaedon tied for Silver! This award recognizes the solutions providers whose clients had best combined performance across all categories. Suppliers do not apply for this award directly, but it is based on client submissions and nominations. Thank you all for your contributions to this year’s #LoyaltyExpo! #rewards #cx #loyalty #awards #supplier #marketingtrends

Compared to a top-down initiatives, a well-executed, holistic approach to CXT can disproportionately win over internal and external audiences. Anne Catherine Feeney and Tim Barlow dive into the details here: https://bit.ly/3VIsyzX

At Molson Coors Beverage Company we believe in the power of creative effectiveness to drive growth. This is why we are so proud to share the recognition we received at the Cannes Lions International Festival of Creativity last week winning a total of 2 Gold, 3 Silver and 3 Bronze Lions along with 7 Shortlists for our work. This also marks our first Gold Lion(s!) for Molson Coors so it’s particularly special for us. For context - out of 27,000 entrants only 10% get shortlisted. Only 3% award. Only 1% win a Gold. So needless to say our entire team is thrilled 🍻 As I reflect on learnings to get here there are a few that stand out: - The importance of persistence to build creative MUSCLE 💪 and stamina: our team has been taking swings for years…falling, learning and getting back out there. While we still have so much more to learn - It’s these swings that have made us stronger and have also developed our creative gut. So when we get a fun text at the airport asking ‘hey what if’ - we don’t hesitate. We take the first step that same day and then we figure it out along the way. Which leads me to… - The power of strong agency relationships: both of these ideas were led with our incredible partners at Rethink. Our teams genuinely trust, respect and like each other. We try to cut through the bull$hit and we work together to get to great (oh and we have some fun along the way). We aim to have these types of relationships with all our partners so I hope they feel the same way;) - A company that believes in creative effectiveness and the power of building our brands in culture. And I’m not just talking about our marketers. I’m talking about all of our cross-functional partners - legal, supply chain, sales, finance and on and on. Because guess what - Eric Kouri and team would not have been able to act so quickly to make the coors light commemorative cans and change our OOH signs in days without the support and belief from Maggie Miller on our legal team and field leaders like Allie M. who ran through walls to make it happen. Thank you to the entire team for the awesome work - how lucky are we to get to do what we do! Michelle St Jacques Marcelo Pascoa Leslie Malcolm Justine Stauffer Joshua Wexelbaum Brad Feinberg Molly Kilduff Jeanene Miniaci Saron Strait Madison Ripich Maya McDonald Eric Carlson Tom Henehan Aaron Starkman Mike Dubrick Xavier Blais Marie Lunny Samantha Miller Maggie Blaha Phaedon Kara Fitzpatrick Madeleine Gillmeister Carlie Lorentz Brittany Harris Marlie McLaughlin Daniel Lundberg Tiffany Luong Caroline Friesen Robbie Percy Jia Cau Sean McDonald Citizen Relations Wavemaker PWHL and many more 💪🙏

Congratulations to our winners in the Employee Engagement and Impact Category: Food Lion, Hilton (in partnership with Phaedon), and Accor. Congratulations to all, thank you for your hard work and efforts at this year’s #LoyaltyExpo! #rewards #cx #loyalty

Reaching a state of emotional loyalty with customers takes time—meaningful connections don’t happen overnight. To create deep, resilient connections, brands need to view loyalty holistically, as an outcome. Read more here: https://bit.ly/3KOm25D

Juneteenth commemorates the end of slavery in the US. On June 19, 1865, in Galveston, TX, the last group of enslaved Black Americans learned they were free, more than two years after the Emancipation Proclamation. Tomorrow marks 159 years since that day. Established as a federal holiday in 2021, Juneteenth honors this pivotal moment in history and celebrates Black culture and heritage. At Phaedon, we proudly observe Juneteenth as a company holiday, recognizing its significance in acknowledging and combating racism in America. We encourage everyone to educate yourselves, reflect, and celebrate. Learn more about Juneteenth's history here: https://s.si.edu/3VKb4o6

High Life and Planters are a 'Match Made in the High Life' born in a dive bar, which is why we decided to gift a wedding to another perfect duo that met in the same place. For those that don't win the grand prize, we're giving away custom High Life x Planters x Tie Bar formalwear to sport at all those summer weddings, also available to purchase as shop.millerhighlife.com. Great idea and execution by Phaedon and leadership by Lisa Dong and Lanessa Aurand!

I'm still reflecting on last week's #LoyaltyExpo in Orlando, hosted by Loyalty360. What a fun-filled three days. I was fortunate enough to be the moderator of a panel discussing the 'Keys to Driving Emotional Loyalty' with Ryan McGrath of Mille Lacs Corporate Ventures, Leah Carder of Reckitt, and Avery Miller of RBC as the panelists. One of the big projects Lauren Sutherland, MBA (she/her) and I worked on for our client Hilton was shared in a Hilton-Phaedon case study, ‘Building Emotional Loyalty with Team Members to Create Meaningful Careers and Deliver World-Class Guest Experiences,’ presented by Amanda (Krieger) Jamerson of Hilton Honors and Denise Holt, MBA of Phaedon. Plus, I'm proud to add that my awesome client partner on this same project, Liliana Minjares of Hilton Honors, presented the work at an awards finalist pitch and we took home a Gold Award🏆 for Employee Engagement and Impact. Phaedon also won a Silver 360 Degree Supplier Award🏆. See the full list of winners here: https://lnkd.in/eGz3FDDH Most importantly, I got to hang out with amazing people that I've known and worked with for years, connect with super smart and fun people for the first time (not to mention, sneak in a visit to O'Shucks Karaoke Bar), and gain insights from brands and fellow marketing strategists about the latest loyalty trends, challenges, and in-market examples. Grateful for the experience and excited to keep at it.

What a great, insightful week at the #LoyaltyExpo, hosted by Loyalty360   It was incredible to connect with so many of you! We saw new and familiar faces at our session where Amanda (Krieger) Jamerson of Hilton Honors and Denise Holt, MBA shared the Hilton-Phaedon case study on ‘Building Emotional Loyalty with Team Members to Create Meaningful Careers and Deliver World-Class Guest Experiences’, and it was standing room only in the “Keys to Driving Emotional Loyalty’ panel moderated by Katie Berndt, MBA!   And we are especially proud of our incredible client Hilton for taking home Gold Awards in several categories, and our win as a Silver 360 Degree Supplier🏆. For the full list of winners, read here: https://lnkd.in/eGz3FDDH