Phocuswright

In today’s competitive market for business travel services, the traditional travel management company (#TMC) model (referring to travel agencies that focus on the managed corporate travel segment) is being challenged. This week we cover traditional vs. new entrant TMCs ⤵️ #ai #genai #travel #travelindustry

As consumer travel behaviors continue to evolve, staying ahead of the trends is essential to drive growth and adapt to new demands. #Phocuswright's Pete Comeau took the HEDNA stage with Traci M. of Priceline and Ian Ackland of Booking.com to uncover insights needed to grow your business and meet tomorrow’s travelers today. #HEDNASanDiego #travelindustry

Ready to elevate your impact in the #travelindustry and expand your knowledge? #Phocuswright Europe is the place to be! From cutting-edge insights and networking opportunities to discovering the latest industry trends, this event has it all. 📊 Access to groundbreaking #research 🤝 #Networking with industry leaders and innovators 🎤 Exclusive sessions with the world’s top #traveltech experts Don’t miss out – register with the early-bird ticket price by Friday, 31 January: https://bit.ly/4gNxflj

Knowing where to start in terms of applying #artificialintelligence to a travel business is difficult. Listen as Marilyn Markham of American Express Global Business Travel and Michael Gulmann of Otto discuss AI’s rapid evolution, separating hype from reality, and identifying where the real potential lies. Listen to the full conversation in PhocusWire's new In Phocus episode 🎧 https://bit.ly/4cNvYrV #phocuswire #travelindustrynews #travelindustry #ai #genai

Join us on February 6 for an engaging and insightful reflection on 2024 and, more importantly, an in-depth look at what lies ahead in 2025. This dynamic session will feature a perfect blend of high-level #data, in-depth discussions, and audience participation. Reserve your spot now & submit your thoughtful questions/comments in advance for this highly anticipated event! Barb Taylor Carpender CHSC CMM will both participate in and moderate a town hall conversation with #Phocuswright’s Pete Comeau, CoStar’s Jan Freitag, and Inntopia’s Tom Foley.

Attending HEDNA this week? Reach out and connect with the #Phocuswright team: Pete Comeau, Walter Buschta & Stephanie Gordon! Don't miss the 2025 Consumer Travel Trends panel on Wednesday, January 29, featuring Pete, Traci M. of Priceline, and Ian Ackland of Booking.com.

#Phocuswright's Michael Coletta joined Gilad Berenstein, Cara Whitehill, Sarah Kopit, Jay Boehmer and Siew Hoon Yeoh for the season finale of Travel Tech Insider. Hear their perspectives on what lies ahead in 2025 and beyond 🚀

Phocuswright research shows that European traveler intentions are clear: More travel, especially outside their home countries. Travel companies operating in Europe (or looking to get in) know that the tussle for control over content, the customer and their allegiance is reaching a new level of intensity. That’s why attending a c-level executive conference like #Phocuswright Europe puts things into perspective, giving you the best strategies to win market share, adopt new innovations and gain lucrative partnerships. Learn more & register by Friday, 31 January to save: https://bit.ly/42y4ll8

Phocuswright was attending #fitur2025 this week in Madrid . Despite heavy rains and a long queue on the 1 st day , those two days were rich, fun and impactful thanks to strong partners , long time clients but also new players , promising startups and passionate travel players. Thank you to Trip.com Group , Welcome Pickups Daytrip Bedsopia Amadeus Turneo Juniper Travel Technology Airalo Cloudbeds 123COMPARE.ME for the warm welcome and insightful discussions and all the other partners I had the pleasure to meet there and congratulations to Civitatis Hotelverse Emerging Travel Group for putting together a great representation at their booth, very impressive ! See you all in Barcelona Phocuswright Europe in June at the new venue or before at ITB Berlin :-) where we will present some of our latest research , moderate some panels and organize a c-level networking event this year :-)

Analyst Madeline List shares more thought-provoking insights from her key findings on #social creator content that resonates when #travel planning. A humorous tone resonates with the majority, with 61% of users favoring it over serious content. However, when it comes to influencing decisions, serious content proves more effective, particularly among users who are more likely to convert. Learn more in #Phocuswright's Scroll, Heart, Fly: Social Media’s Impact on Travel 2024