Phocuswright

Google Chrome is the world’s most popular #webbrowser, with 64% market share as of July 2024, and #advertising is Google's (Alphabet’s) largest revenue stream. While #thirdpartycookies helped power the development of the web’s publisher-advertiser ecosystem, the next phase of #online evolution must balance effective advertising with consumer privacy. #Travel companies should use this period to diversify their #advertisingstrategy and continue to invest in privacy-friendly approaches. Learn more now ⤵️

In Europe's major travel markets, OTAs were the dominant booking channel for air and hotel, in all countries except in the U.K. where air bookings were as likely to have been made via supplier sites as OTAs. Phocuswright's latest report compares European markets’ consumer trip-planning and purchasing behavior, including the impact of emerging technologies on the travel planning process, as well as their expectations and goals for travel looking forward: https://lnkd.in/eVwX8FQc

#Socialmedia users turn to creators for inspiration and #travel suggestions, with the primary reason being to get ideas for their own trips. Though there is appetite for content that's aspirational, brands should be mindful that users want content to inform and improve their overall travel journey. Learn which content styles make users more likely to take advice from a creator 👉 https://bit.ly/47R49hg

While EU Digital Markets Act enforcement is in its very early stages, changes made in response to the regulation are already disrupting the status quo for travel businesses, including some European hotels. Get the latest on the DMA's impact on travel: https://lnkd.in/eaChgYjC

Step into a world of #innovation & insights at The #Phocuswright Conference 2024! You can expect to experience: 🔝 An audience of travel’s top decision makers 🗨️ In-depth strategic discussions 👋 The best #networking in #travel & more! Explore the 3-day program now 👀 https://bit.ly/4epGre3 Northstar Travel Group PhocusWire #travelindustry #travelconference

Three things to know from Phocuswright's research on the LATAM travel market: 1. Mexico and Brazil continue to dominate in the region, accounting for over 75% of the market. 2. Online bookings rose markedly, as consumer demand for digital travel planning soared across the region. 3. The hotel and airline sectors led growth, and as Latin America’s internet access and e-commerce capabilities expand. Get the new report: https://lnkd.in/eZyr2A7J

🔍 This week we discuss what Google’s #cookiereversal means for the #travelindustry. While third-party cookies helped power the development of the web’s publisher-advertiser ecosystem, the next phase of #online evolution must balance effective #advertising with #consumerprivacy. #Travel companies should use this period to diversify their #advertisingstrategy and continue to invest in privacy-friendly approaches. Get the full background & 3️⃣ key takeaways to what it means ⤵️ #google #thirdpartycookies #privacy #advertiser #travelresearch

#Latin America’s #travel market continued its recovery in 2023, with gross bookings rising 📈 29% to $70.1 billion, driven by a robust rebound in domestic and international tourism. #Mexico and #Brazil continue to dominate in the region, accounting for over 75% of the market. The #hotel and #airline sectors led growth, and as Latin America’s internet access and e-commerce capabilities expand, the market is poised for further digital gains through 2027. Get access to the latest #LatinAmerica #travelresearch ⤵️ #Colombia #Chile #Argentina #travelindustry #data

As gatekeepers balance their own competitive interests against regulatory requirements, short-term disruptions are likely for #travel suppliers, advertisers and end users. In the longer term, however, gatekeepers like Google and Booking have a vested interest in maintaining strong relationships with business customers and in optimizing the user experience. Go inside the EU's Digital Markets Act with us ⤵️ #travelindustry #traveltrends #eu #dma #traveltech

Still deciding if The #Phocuswright Conference is the right fit for you and your team? Watch our #LinkedInLive event for an exclusive insider's perspective and get the scoop you need to make an informed (& best 😉) decision to attend. Join this must-attend event for #networking with the #travelindustry's brightest minds. Register by today, September 30, and save $200 off the final ticket: https://bit.ly/3Zv5zfc