Placer.ai

Major breakthroughs are emerging once again in the office recovery arena. These include: → Office visits nationwide last month broke a new post-pandemic record, with visits down just 29.4% compared to June 2019. → Miami and New York continued to lead the post-pandemic office recovery pack– while Atlanta and Boston led in year-over-year (YoY) office recovery. → Houston, still reeling from May’s storms, experienced more severe weather in June – likely contributing to the city’s YoY drop in office visits. → Atlanta and Boston, on the other hand, experienced their busiest in-office month since the pandemic – with respective June 2024 YoY visit increases of 10.0% and 10.7% → San Francisco, meanwhile, surrendered its YoY visit growth lead, even as the San Francisco Federal Reserve president urged tech companies to tighten their in-office policies. 🏢 Check out our new Office Index for the full report. Link below in the comments. #office #commercialrealestate #business

Is the sky the limit for luxury and value? Recent developments in retail suggest otherwise, indicating a return of the middle. This week's brief, ft. Ethan Chernofsky, explores this topic and more, including how brands can determine their optimal expansion. Tune in below! #retail #businessintelligence #consumerbehavior

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The visit surge brought on by 'Inside Out 2' sets an entirely new industry benchmark 👀👏 In a surprising feat, the film's release in June surpassed other major blockbusters from the past two years. During the week of June 10th, AMC, Cinemark, and Regal Cinemas experienced peak week-over-week (WoW) visits of 76.7%, 70.5%, and 83.2% respectively. This momentum continued with additional increases of 14.8%, 18.2%, and 14.3% in the following week. Compared to the weekly average of Q2 2024, 'Inside Out 2' led to visit increases ranging from 67.5% to 72.6% across these three major theater chains. Further analysis of the top visited locations at AMC, Cinemark, and Regal Cinemas indicates that 'Inside Out 2' attracted a higher percentage of visitors from households with children and lower-income households. This underscores the film's broad appeal and accessibility, solidifying its impact in the market. 🍿 Check out the report for the full analysis - linked below in the comments. #entertainment #success #consumerinsights

The battle of brands with cult-like followings – each holds iconic status for different reasons, but one clearly stands out as the leader in attracting the most loyal visitors... Can you guess which one? 🗳️ Drop your prediction below and stay tuned to see what the data reveals when we announce the correct answer! #grocery #consumerbehavior #marketresearch

We can hardly believe it ourselves, but it's already the halfway mark of 2024 😳 Now that we're fully into the summer groove, let's dive into what's hot this season (aside from the weather, of course). TL;DR for this month’s TL;DR: ⚽︎ Competitive socialization 🚙 C-stores 📺 Netflix House ☕️ Ripple effect from RTO 🌶️ Chili's going viral on TikTok 🛍️ The success of Macy's First 50 📈 H1 retailer results Without further ado, delve deeper into each of these major June trends below!

The best things really do come in small packages. Since COVID, the trend towards smaller-format stores has surged, led by retail giants like Macy's and Nordstrom, and embraced by IKEA, Target, Best Buy, and others. What influence do these stores wield over shopper behavior? Delving into consumer data, we examine how Sprouts Farmers Market, Bloomingdale’s, and BJ’s Wholesale Club are leveraging small formats to reshape retail dynamics. Explore their three distinct approaches to achieving success below. Access the full report using the link in the comments. #strategy #retail #consumerbehavior

What can we learn from Costco and Wawa? Let's delve into the strategies of Costco and Wawa, two rising stars in the retail media space. While both have a strong online presence, their true strength lies in creating remarkable in-store experiences that captivate consumers and introduce them to new products. Key takeaways from our latest analysis ⬇ - Costco’s and Wawa's brick-and-mortar visit growth positions their stores as ideal platforms for effective retail media engagement. - Both Costco and Wawa enjoy higher loyalty rates and longer in-store visit duration than key competitors. - Costco's visit dominance in the Western U.S. and in other major population centers offers prospective partners access to consumers across a broad range of key markets. - Wawa's focused expansion in Miami, diversifying its visitor base, positions the c-store as a promising new player in the retail media landscape. - Understanding local nuances is pivotal for both retail media advertisers and providers. Dive deeper into these insights by checking out the full report linked below in the comments. #retail #media #advertising

Here's how to stay ahead as the in-store retail media revolution unfolds ⤵ We've partnered with Vibenomics, a Mood Media company and Quividi to pioneer next-gen in-store impressions. Together, we're enhancing retailers' and advertisers' understanding of audience behavior and composition. Explore the white paper below for deep insights into in-store audience dynamics, targeted content delivery, and campaign impact on sales performance. #sales #marketingandadvertising #retail

When rightsizing goes right. Tune in to this week's briefing to uncover why this particular brand has us all in. #retail #strategy #data