Reach3 Insights

🎉 It's back! After a quick summer breather, our masterclass webinar series is kicking off again this September. Join our next one featuring Nicole (Murphy) McKay and Matt Kleinschmit as they share best practices on message testing. They'll cover how to: 🚀 Use mobile-first, conversational approaches to capture both System 1, gut reactions and more deliberate, prompted reflection 🎯 Optimize tonality, brand fit, and message personalization using AI and advanced analytics ⚡️ Leverage an end-to-end communications platform for rapid validation and iteration 🛠️ Develop engaging deliverables that address diverse stakeholder needs and increase the visibility of your insights Register here: https://lnkd.in/gX9dAmwW #MessageTesting #insights #marketresearch

The Reach3 Insights masterclass series is back, and this time we're covering one of the hottest use cases that research teams engage us these days: message testing. Given the need to cut through the clutter and be culturally relevant without saying the wrong thing, brands need an accurate understanding of what their target audience really think and feel. Nicole (Murphy) McKay will join Matt Kleinschmit to talk about how they use the Rival Technologies platform, apply conversational research design principles and an advanced analytics framework to help brands get deeper insights on their messaging. Link to register here: https://lnkd.in/gTqfVT-W #insights #marketresearch #messagetesting

Getting message testing wrong can be costly—not just in lost sales, but in your brand’s reputation.   Traditional message testing methods often fall short because they’re one-dimensional, focusing only on factors like resonance. They also tend to miss the crucial "why"—the intuitive, gut reactions that reveal the true emotions and motivations of your audience. Ready for a better approach? Join our next masterclass webinar featuring Matt Kleinschmit and Nicole (Murphy) McKay to learn how to use conversational research design principles and apply an AI-powered analytics framework to get beyond surface level when testing taglines, slogans, product benefits and more. Register here: https://lnkd.in/gX9dAmwW #insights #marketresearch #ConversationalResearch

With ad investments expected to hit $1 trillion this year, brands need to cut through the clutter. One way to stand out? Brand integrations. By weaving your product into the storylines of TV shows, films, or influencer content, you can connect with audiences in a way that feels natural and less intrusive. But since these campaigns are also more subtle, measuring their success can be hard. Traditional methods often miss the mark because brand integrations are designed to blend in, making it tricky to track their direct impact. Our team at Reach3 Insights have designed a solution called "Watch Parties" to tackle this challenge. Used by both advertisers and media brands, this approach uses the Rival Technologies platform to engage viewers as they watch to get instant, honest, feedback. Want this approach to work for you? These tips from Paula Catoira in her recent Advertising Week article can help: Keep it real-time: Get feedback *during* live events to capture those immediate reactions. Make it quick: Use fun, fast SMS surveys to grab insights on the go. Follow up: Reconnect later to see if your integration changed behaviors or boosted your brand. Share the love: Turn your insights into easy-to-digest data that your whole team can use to make better decisions. The marketing game is changing. The ways to reach audiences today are evolving, and with that we also have to change how we measure success. If you'd like to learn more, check out Paula's article here: https://lnkd.in/gYt7fKUv #marketing #insights #marketresearch

After a very short summer break, our Reach3 Insights masterclass series is back! This time Nicole (Murphy) McKay will join Matt Kleinschmit as they walk you through how to use the Rival Technologies platform and Reach3's analytical framework for a more comprehensive approach to message testing. Join live to hear case studies in telco, consumer goods, retail, tech, media and more: https://lnkd.in/gjpa2WcG #MessageTesting #ConversationalResearch

Is your current message testing approach draining your budget—or worse, leading you in the wrong direction? 😬 When testing slogans, taglines, or positioning, many brands focus on how much their messaging grabs attention and resonates with people. It's a logical approach—your message needs to cut through the noise! But here's the thing: it’s not just about grabbing attention—it’s about moving people. So, how do you make that happen? As I collaborate with Nicole (Murphy) McKay and Matt Kleinschmit on their upcoming Reach3 Insights masterclass webinar, one lesson that has really stood out to me is the importance of a more comprehensive approach. Beyond the usual metrics, consider these key factors: 🔍 Relevance: Does your message truly matter to your audience? 🎯 Alignment: Does it reflect the attributes you value? 🚀 Impact: Can it drive the behaviors you want? 🏆 Uniqueness: Is it distinct enough for your brand to own? Yes, this sophisticated approach requires more analytical rigor and a bit more work. Our team dives deep with composite scores, TUR, brand association, and AI Summarizer, among other tools. But it's worth the effort—because it reveals the trade-offs and nuances that simpler methods might miss. 📅 P.S. Want to geek out with us? Join our next masterclass webinar on September 9. https://lnkd.in/gnqQ-eRk #MessageTesting #marketing #insights #marketresearch

Fall = back to Masterclass! I don’t want to say goodbye to summer but I do want to hear Nicole and Matt share about message testing. Sign up below or ask me more about it!

We're currently hiring a Senior Research Consultant to join our growing financial services research team. In this high-impact role, you'll get to: 🎨 Design and develop questionnaires and discussion guides ✔️Oversee data collection & ensure strict quality control ✏️ Identify and write up analytical findings 📈 Visualize and report quantitative and qualitative findings 😍 Create next-gen deliverables that inspire action and help our clients increase the visibility of their insights Sounds interesting? Here's the link with more info: https://lnkd.in/g6K5RXGk #mrxjobs #insightscareer #mrxpros

Looking for modern, more effective ways of testing slogans, taglines, positioning, and RTBs? Check out next masterclass webinar featuring Nicole (Murphy) McKay and Matt Kleinschmit! Register here: https://lnkd.in/gX9dAmwW #insights #marketresearch

We're hiring for a new Research Consultant / Sr. Research Consultant position at Reach3 Insights for our Financial Services division. Come work with a team of smart researchers and great people! If you're interested — or know someone that might be — send me a DM here and I'll connect you directly with our hiring manager. Research Consultant: https://lnkd.in/g9itkRWp Senior Research Consultant: https://lnkd.in/gacbbP5R