REMEZCLA

What do we do at Remezcla? ➡️ We’re remixers of culture, telling stories that reflect our diverse #Latine reality. ➡️ We’re championing the relentless spirit of Latine makers, #creators and architects of authentic expression, fostering a community that leaves us all reinspired. 🎬 Check out some of our latest work for clients including Ulta Beauty, Meta, The Coca-Cola Company, AT&T, Major League Baseball, The HEINEKEN Company, Target and more. If you want to make something real, this is your reminder to recharge your brand #marketing with refreshing relevance. And get in touch 📲 https://bit.ly/41Omk2R Help us celebrate our team that reimagines what’s possible and redefines the future of Latine #storytelling every day, including: Morris Dávila // Daniel Gonzalez // Alan López // Florencia Malena // David Vélez // Camilo Mejía, Gabriel Garcia // Bryan Ruiz // Sonia Riojas // Alexia Müller Utz // Neylu Longoria // Ana Cristina Calapa // Jennifer Bedoya // Ivonne Ruiz Escárcega // Joel Moya // Priscilla Martinez // Denisse Rojas // Marianne Espinoza // Rafael Simon Urbina Olibar // David E. Cid // Djatmiko Waluyo // Thatiana Diaz // Stephanie Matlack (Cabrera) // Milo Serur // Andrew Herrera // Carolina Mendoza // Erika Ramirez // Fiorella Morales // Jorge Monroy // Angie Perdomo Sánchez

📣 Announcing our partnership with the National Football League (NFL)!  🏈 Through this innovation-first collaboration, the NFL and Remezcla Media Group have established a new partnership and business model aimed at expanding the league’s Latino fan base and sponsorship offerings. We will collaborate with the NFL to create Latino-focused content and event programs with exclusive sponsorship offerings around NFL tentpoles, including NFL International Games, Draft, Combine, Pro Bowl, and Super Bowl LIX.  Our cultural storytelling expertise from our owned and operated properties (REMEZCLA, HipLatina.com, La Opinión, El Diario NY, La Raza, and more) alongside our network of 500+ curated publisher partners gives the NFL a major content creation and distribution platform to grow and engage with Latino football fans. 💥 Huge thanks to our NFL partners, especially Sarah Bishop, Michael Wolfenson, Javier Farfan, Marissa Solis, Brian Fitzgerald and Dylan Marchionda, for your collaboration 👏🏽👏🏽 Read more about it exclusively from Mark Stenberg in ADWEEK ⬇️ https://bit.ly/3UiLmpD

What does it take to create new space for diversity in beauty and beyond? Our Editor in Chief Thatiana Diaz took the stage at Advertising Week New York with our client SEPHORA’s Brent Mitchell, My Code’s Alexandra Kennedy, and Digitas North America’s Danisha Lomax to address this question — and how brands can champion the advancement of representation in the beauty industry. 🎙️ Here are the panel’s top takeaways: ⛔ No lip service. Spend time with the communities you want to connect with. Invest time to listen and make consumers feel seen, heard and most importantly — supported. This community investment will change the perception of your brand and increase brand lift. 🔊 Turn up the volume during heritage months, but ensure you’re showing up intentionally and proactively year-round in multifaceted ways. If the first question asked is “What should we be doing for X month?” you need to look internally.  Being part of a community requires real participation—365. 🌐 Listen to your audience, and make sure you know where they are. The comment section should not be feared, it’s a gold mine of content and feedback. Learn where your audience is interacting with your brand and make sure you’re active in that space. There are no tricks of the trade when investing in diverse communities. But the panelists agree, doing the above will ensure that your strategy resonates. Did you catch us at #AWNewYork24? Say 👋🏽

It’s time to stop relying on outdated stigmas and missing the mark with Latine communities — eg. assuming we only consume Latine-centric content like telenovelas or music from Bad Bunny.  👀🎶 We know our mainstream buying power, and so should everyone else. For instance – did you know that Latines account for 24% of all movie ticket sales, the highest of any group 🎟️? So why are brands still struggling to connect with us? Our editor in chief Thatiana Diaz shares what marketers need to connect with Latine communities: 📣 Don’t talk at us, talk to us – Too often, content feels like a lesson on our own identities, wrapped in forced Spanglish or cultural clichés. Let Latine collaborators and writers lead the conversation instead. 📣 We’re more than just our Latinidad – Yes, our culture is a big part of who we are, but brands need to understand that we aren’t confined to one box—we are general market consumers who engage with content and products beyond our heritage. 📣 Commit long term – Brands often expect instant results after a single campaign then pull back when results aren’t delivered overnight. Building real trust with Latine communities takes long-term commitment, and we notice when you’re only checking a box. If brands want to build a real relationship with Latine audiences, you have to understand us first.  ➡️ That means investing beyond a one-off effort and committing long-term, whether that’s through content, campaigns or representation. Read more from Thatiana and stay tuned as we continue our #HispanicHeritageMonth Voice series with ADWEEK 🔗⬇️ https://bit.ly/4dIJai7

The creator economy is projected to nearly double in the next five years, from $250 billion today to an estimated $480 billion by 2027. 🚀 But *which* creators should your brand be collaborating with? That’s the golden question. ➡️ Our executive creative director Morris Dávila is here to help. 👇🏽 Today on ADWEEK, Morris explains why brands should embrace “craft creators” — defined by their artistry, not by content creation, follower counts or brand partnerships. Here’s 4 reasons why: 🎨 They’re cultural pioneers — craft creators are often the originators of the influential trends we see on social media. 🎨 Craft creators spark more positive engagement. Since they are less likely to brand hop, their partnerships ring authentic, and their communities respond and take pride when a major brand recognizes their work. 🎨 It’s a win-win — when brands support emerging talent, they help sustain creators’ passions while expanding their reach. Creators gain visibility, and brands are elevated through authentic collaborations. 🎨 Collaborating with diverse talent not only demonstrates your support for the Latine community but also introduces fresh perspectives from individuals navigating life across multiple cultures, adding depth to your brand’s story. Check out the full op-ed below to learn more about how to invest in craft creators (with examples of how we’ve done it!), and stay tuned for more from our #HispanicHeritageMonth Voices series on Adweek! ➡️ https://bit.ly/3N5J88T

If you're struggling to connect with Latine audiences, you might just need a fresh perspective—or local vocabulary. The various terms of Spanish slang highlight the resilience and importance of local language! 🍿 Take “popcorn,” for instance — while it’s always “popcorn” in English, in Spanish it could be “palomitas,” “rosetas de maíz,” or “cotufas” depending on where you’re from…  In the latest op-ed for our #HispanicHeritageMonth Voices series with ADWEEK, our creative director Daniel Gonzalez dives into how marketers and creatives can use slang as the bridge to really resonate with Latine audiences ( ➡️https://bit.ly/4gyV9kX) His top tips? ✅ There isn’t one standard language model that will give the work a universal appeal, so cast people who reflect the culture of the audience you want to reach! ✅ Write scripts that pay homage to the Latine communities that are reflected in the target audience. This plants a tiny seed for everyone to catch something that speaks to them directly. ✅ Trust the instinct to connect with your fans 1:1 — You don’t need to fully understand every individual fan (or dance with them), to lean into their diversity and nuance. What’s your favorite Spanish slang? Let us know in the comments below, and don’t forget to check back for next week’s op-ed on Latine creator representation ⬇️ https://bit.ly/3MQpzRV

📣 It’s the start of Hispanic Heritage Month, and we’ve teamed up with ADWEEK to turn up the volume on Latine voices, expertise, and fresh perspectives on modern Latine issues and cultural insights from our team all month long. 💥    First up? Beauty 💋 Our VP of Hispanic Strategy Sonia Riojas shares why brands should look beyond the trends and aesthetics to embrace the Latine beauty community—which has long been at the the pulse of beauty industry innovation. Here’s how: ✨ Respect their spending power! Women of color, including Latines, spend 78% more on beauty products and make beauty-related shopping trips 9x a year. That means one-off campaigns just don’t cut it - inclusive marketing efforts must be year-round. ✨ Embrace intersectionality—the Latine community includes a wide range of nationalities, skin tones, languages and cultural traditions. Beauty narratives must reflect these lived experiences, and show a future beyond narrow ideals. ✨ Invest in long-term partnerships that support Latine-owned beauty brands like Vive Cosmetics and NOPALERA. Whether through mentorship programs, grants, dedicated retail space, co-branded initiatives, or marketing support- it’s time for big beauty brands and retailers to be advocates for the Latine beauty community. Read the full piece below, and check back next week for our next piece on deciphering slang for your Latine audiences! ⬇️ https://bit.ly/3ZroBDp

⚽ What happens when you combine art, storytelling, lifestyle, and the biggest sport in the world with the most passionate fans in the world? ⚽ We teamed up with the adidas Fútbol Society to find out. Our shared goal? Bridging the worlds of soccer and culture to bring Latine fans together in 2024—a year that brought Copa América back to the U.S. and continues MLS’s transformation with even more international stars. Our video series Radio Colores features Latine artists and athletes, and conversations that paint the picture of what makes fútbol so impactful—on and far beyond the field. It’s our celebration of the unique connection of fútbol and the Latine community. Over the past few months, Radio Colores has traveled across the country to bring these stories and connections to life, featuring stops in… 📍Miami with Inter Miami CF player Benjamín Cremaschi + muralist Arlex Campos 📍Los Angeles with LA Galaxy's Jalen Neal + Los Angeles Football Club (LAFC)’s Juan Pablo Ángel 📍New York City with photographer and artist Mateo Arciniegas Huertas 📍Los Angeles #2 with photographer, director, and multimedia artist Mónica Zulema + LAFC left-back Omar Campos 📍Miami #2 with Paraguayan artist Lili Cantero 📍Los Angeles #3 with U.S. fútbol Legend and Hall-of-Famer Cobi Jones Check out the full Radio Colores recap and let us know which stop was your favorite ⬇️ https://bit.ly/4cQVLza Djatmiko Waluyo Moreno / Rafael Simon Urbina Olibar / Emilio Serur / Alexia Müller Utz / Morris Dávila / Daniel Gonzalez / Alan López / Vanessa Alessi / Silvana Olaya / Joel Moya / Gabriel Garcia / Jorge Monroy 

The makings of a beautiful brand partnership (like ours launching Remezcla Beauty with SEPHORA)? In the words of our Editor-in-Chief Thatiana Diaz: 📣 “For over 15 years, it’s always been about listening to our community. For us, it’s really about working with partners that want to amplify our content, not take control of our content.” She spoke with Industry Dive about the Sephora partnership to launch our new beauty vertical—dedicated to exploring how beauty is viewed and shaped in Latine culture today (📲 www.remezcla.com/beauty/). Together, we’re working toward our shared vision of creating “the world’s most inclusive beauty community.” 💄 Megan Black, VP of Digital Marketing and Media at Sephora, added: “By investing in BIPOC owned and operated publishers and partners, we aim to improve and further our reach by creating genuine connections with diverse audiences through supporting the growth of diverse-owned businesses, such as Remezcla.” A special thanks to Chris Kelly for shedding light on this important issue and highlighting this collaboration. Dive into the full article 🔽 https://bit.ly/3Xvpeuc  

We’re proud to announce that our VP of Account Management Neylu Longoria and our Executive Director, Head of Industry Gabriel Garcia were selected to judge the Association of National Advertisers Multicultural Excellence Awards! 🙌 🎉 It’s an honor for our team to stand alongside industry leaders who share our commitment to diversity to judge the entries that represent the best-in-class examples of multicultural marketing—campaigns that truly connect brands with diverse audiences in authentic ways. 🌎 We can’t wait to see the creative work that continues to push our industry forward. Big thanks to ANA for having us, and best of luck to all of this year's entrants! 👏