RevGenius reposted this
Every once in a while, you see something so broken, so frustrating, that you can’t unsee it. For me, that moment happened at Amazon Web Services (AWS). I was managing the AWS Global Startup Program, tracking thousands of high-growth, VC-backed companies, assessing their fit to join the program, and then helping them scale by finding other larger companies and enterprises willing to work with them. Easy enough, right? Amazon has tens of thousands of customers. But there was a problem. A massive one. Our CRM was useless. Our GTM data was broken. And so my manager (Erik Smith) and I were left with making critical revenue decisions based on...a spreadsheet. Yes, I had to build a spreadsheet trying to parse data manually from many different sources like Crunchbase, manually researching data on thousands of companies, and keeping that data updated, while doing my day job. That’s right. Even at Amazon, one of the world’s most data-driven companies, sales and BD teams were stuck fixing, enriching, and routing data manually. And then it hit me. Every company is running on a broken GTM system. Sales teams waste hours researching leads instead of selling. RevOps spend more time fixing CRM issues than optimizing GTM execution. Customer success reacts to churn instead of preventing it. The problem isn’t your sales team. It’s the system they’ve been forced to work in. It drives them to do things manually, spending their time doing repetitive and boring work. We call it the "Manual Work Tax". So Alessandro S Alter and I asked ourselves: What if all of this actually worked...automatically? 💡 What if we went from (once a year, painful) sales planning, to dynamic account profiling, enabling sales to prioritize the right accounts at any time, and efficiently distributing a book of business across the org? 💡 What if we accelerated lead conversion? De-anonymizing or enriching leads with valuable data, and prioritizing them for efficient follow-up, based on ICP and buyer persona matching? 💡 What if, by achieving automated CRM data hygiene, we increased trust and improved collaboration between sales and marketing? 💡 What if RevOps never had to fix another CRM mess? That’s why we built Scalestack. Not another point solution. Not another data source. Not another dashboard. An Autonomous Revenue Engine that makes GTM execution run itself. Because the future of GTM isn’t more tools. It’s an intelligent system that connects them all - an autonomous orchestration layer that helps you run your GTM ops, automatically. And here’s the thing. Some of the best GTM Ops teams are already making the shift. MongoDB. Redis. Astronomer. They’ve already broken free from the "Manual Work Tax". The question is—when will you? #Scalestack #GTM #Automation #RevOps #TheFutureOfGTM #AI