Run The Numbers

We advocate taking an active role in avoiding shrink by managing orders and ensuring you keep an eye on not just the brand's shelf-life guarantees with distributors, but also your distributors' guarantees with retailers. This is critical to make sure the RIGHT amounts get shipped and short-dated product doesn't result in chargebacks or spoil the consumer experience!

We've always tried to be a resource for people looking for roles or for hiring managers looking to fill them. Now we're formalizing how we can make sure the right people are working together! Always trying to stick to our ethos of adding value at every turn!

In sunny Phoenix AZ .. and LIVWELL Foods shining bright at Sprouts Farmers Market !! Happy National Pasta day!! 🍝🇮🇹 www.livwellfoods.com #cpg #sprouts #sauce #grocery Mark Noble Melody Noble

The Buyers Perspective coming full circle… Huge shoutout to Robert Broome for not only asking great questions but then putting the information into action. As part of The Buyers Perspective, Robert asked a question about how buyers review emerging brands. When I answered, he took the information and worked it into his presentation for the broker to present. As the broker was presenting, I was literally thinking “he really put the answer I shared to work!” It was seriously refreshing hearing the exact data points I like to review, referencing back to the ingredient deck and price points/promo etc. Not only that, but Robert took the time to share a hand written note that covered all the points I mentioned. That showed me he has a lot of respect for the process, my preferences and he was paying attention to the details! This is a full circle moment for me, and one of the many reasons I started sharing the Buyers Perspective series. I will keep answering questions, and I hope those of you that follow me get value out of it. #cpg #buyersperspective #efforttoequity

I have been investing in growth CPG companies for a long time. What are some of the best strategies I have seen that can help companies get funded? I thought I would share some of those. 1. Reach out and connect long before you are raising money. Research the PE firms and figure out 15-20 that are the most aligned with your company’s mission. Reach out to connect on LinkedIn or find an intro through your network. If you are connected, you both will start to see each others feed and they will become more familiar with you. 2. Get hyper focused on gross margin. Gross margin is the lifeblood to allow you to market, raise less capital, iterate your product, etc. It also is critical for a good exit outcome. CPG acquirers are going to shy away or pay a low multiple if you can’t charge enough for a strong gross margin. 3. If possible (shelf stable), first win with DTC and Amazon. Allows you to get quick feedback from customers and iterate easily based on feedback, while avoiding the very high cost of playing in grocery stores. You also will come away with great data to unlock retail grocers and also investors because you can prove repurchase rate, customer demographics, etc. 4. Iterate the product to drive high velocities. Don’t settle for average or good turns. You want great turns and if you are not getting them, there is something that is not resonating completely. It is easier to iterate many times while only on DTC because once the product is on shelf, packaging and nutrition changes take longer to flow through. That is one of the key reasons to start online. 5. Build buzz on social media channels by being different. See the post I did a couple of weeks ago on this topic. Be interesting so people will follow you and share your content. That buzz not only drives trial but it also builds following on the social channels. It is pretty rare that a brand builds a huge social media follow without sales following. While it is not the primary thing investors look at, I guarantee you they have looked to see your traction. 6. Get profitable as soon as you can. It is so much easier to raise money when you don’t desperately need it. Profitability limits your needs. This is another reason online is a great way to start. It is much easier to hit profitability online than in stores. Then you can continue to build a relationship with the VCs slowly and hopefully entice them in asking to invest.

Huge thanks to The Business Journals for interviewing us and sharing our skyr story with the world. It’s been an incredible journey, and we're excited to keep rockin' and rollin'! 🥄☀️

The FIRST Regenerative Organic Certified® beef sausages have hit shelves at Whole Foods Market Southern Pacific and Rocky Mountain Region stores! Special thanks to Victoria R. Fitzgerald for giving our Regenerative Organic Certified® Polish and Regenerative Organic Certified® Andouille sausages a shot! Our #Organic Smoked Andouille Sausage is made with 100% #grass fed & finished Regenerative Organic Certified® beef! Cayenne and crushed red pepper create just enough heat making this sausage perfect for creole dishes! Our #Organic Smoked Polish Sausage is made with 100% #grass fed & finished Regenerative Organic Certified® beef! The garlic and spices pair well in all kinds of meals. From straight off the grill to sliced and sauteed, this sausage aims to please! We hope you will consider giving them a place on your plate soon! Available now and on Prime! Shout out to our #broker partner Green Spoon Sales & Tyler McDonald for your help in making this happen! Charcutnuvo Natural and Organic Sausage Regenerative Organic Alliance #goorganic #firsttomarket

BEST COFFEE out there and available near you! Smooth Taste, great feel, time to go try it out.

This has the potential to be a historic week in Florida’s history, and not in a good way. Thankfully, it looks like almost 2 million people in harm’s way have evacuated. There will be millions of people without power tomorrow, some grocery stores will be closed, and some warehouses inoperable. It could take weeks for the supply chain to fully normalize after this level of impact. We operate out of the largest warehouse in the state of Florida at close to 2M square feet, and thankfully we are being spared from a direct hit. If any retailers, brands, or other distributors need help with the recovery starting tomorrow, we are here for you. We can move extremely quickly if emergency products need to be delivered into or out of our building to help stores come back online and help hard-hit consumers out. Pod Foods #hurricanemilton #florida UNFI KeHE Distributors Sprouts Farmers Market Whole Foods Market Publix Super Markets The Fresh Market

A Delicious product to keep your eye on. Congrats on the feature Lynn Callaway!