Siftsy 💬

Siftsy is live from Creator Economy Live in Las Vegas! We’re here, we’re caffeinated, and we’re ready to talk all things influencer marketing, comment section analytics, and campaign performance. Our founders, Brett and Leon, are on the ground, and Brett is hitting the stage — this time as the event emcee! If you’re at the conference, come say hi!

Part 2 of our Notion Faces series is here! This time, we're diving into Creator Authority's high-impact strategy. When Notion turned their iconic hand-drawn portraits into a feature for everyone, Creator Authority took a focused approach — partnering with select creators boasting 100K+ followers, like Snoop Dogg and Natalie (Corporate Natalie). Using Siftsy 💬's tech, we analyzed how this concentrated creator strategy played out in the comments. The data reveals fascinating insights about audience engagement when mega-influencers bring their unique flair to professional platforms. In collaboration with Brendan Gahan and Creator Authority, we're unpacking how their focused creator partnerships transformed a product feature into a moment that got people talking about more than just profile pictures. And looking beyond the campaign's posts, we noticed Snoop and Corporate Natalie's impact rippled into broader LinkedIn conversations about Notion Faces... showing how the right creator choices can spark organic discussion BEYOND the campaign itself. Swipe through to see how the comment sections reveal the impact of this strategy 💬

What happens when Notion turns its iconic hand-drawn portraits into a feature everyone can use via a creator campaign? The comment sections light up with enthusiasm. From creators sharing their customized Notion Faces to remote teams celebrating how it adds personality to their workspaces, the LinkedIn community showed us just how powerful personalization can be. In collaboration with AJ Eckstein 🧩 and Creator Match 🧩, we used Siftsy's tech to analyze the audience response to this campaign executed for Notion. The data tells a fascinating story of how their strategic approach to creator partnerships transformed a simple feature announcement into a viral moment on LinkedIn. Siftsy 💬 digs deep into these social moments to understand what resonates with audiences. And this campaign? It showed us exactly how brands can make feature launches feel less like announcements and more like conversations when paired with the right creator strategy. Check out our full analysis below. ---- Sift for yourself 👉 getsiftsy.com

What happens when LeBron calls out Taco Bell for leaving him out of their ad? The comment section goes wild. From playful “boycotts” to debating his choice of phone (Android, really?), fans had a lot to say. But more than that... they showed how humor and culture can make or break a campaign. At Siftsy, we love diving into these moments to see what really clicks with audiences — and what marketers can learn from it all. Here’s what stood out from the LeComment section:

Turning off comments on a sponsored influencer post feels like waving a red flag 🚩. Is it an admission of bad brand/audience fit, or just a way to avoid backlash? When brands and influencers partner up, the comment section is where the real feedback happens — good and bad. Does disabling comments hurt authenticity, or is it just smart strategy in certain cases? Comment Below👇

Ah, the comment section — a place where feedback is unfiltered, opinions are spicy, and brands either thrive or cry in a corner. Alessandro Bogliari is spot on here — treat the comment section like a treasure chest, not a trash bin. Prioritize it, and the insights are worth their weight in gold. Ignore it, and... well, good luck with that.

"If 1 person said it, 100 people believe it." Our co-founder, Leon Lyakovetsky 💬 , dropped this gem during a thought-provoking panel at SFTechWeek, highlighting the immense power of comment section analysis for marketers and brands. Reposting this from Amanda Branson because it perfectly captures what we're all about: turning comment sections into campaign insights.

Influencer marketing shines in CPG — but can it elevate luxury brands too? Louis Vuitton recently unveiled a stunning flagship store in NYC, designed to look like a stack of their iconic trunks. It’s been getting tons of buzz. With influencer marketing proving successful for CPG, can this strategy work to boost the visibility of high-end fashion brands like LV? Comment below 👇

This week’s Wrap Report dives into Teachable’s “9 to 5 Quitters Club” campaign, an inspiring celebration of creators redefining career success beyond the conventional work structure. With support from Creator Match 🧩 on the LinkedIn side, Teachable engaged creators and audiences across platforms to spark a conversation about career freedom. Using Siftsy 💬’s analytics, we uncovered a Vibe Score of 8.4 and over 1.3K comments, showing just how powerful the right message can be in mobilizing audiences toward new career possibilities. Scroll through to see how Teachable’s campaign resonated with creators everywhere 👇

We enjoyed AJ Eckstein 🧩's 'MONEY MONDAY$' convo with Sarah Adam, Head of Influencer Marketing at Wix. Which inspired the question for this week's Comment Below 👇: Outside of content performance, what do you look for in a successful creator partnership?