Looking for a better cancel flow experience?
Earlier this week, we teased our new 𝗩𝟮 𝗖𝗮𝗻𝗰𝗲𝗹 𝗙𝗹𝗼𝘄 tool with a quick preview (shoutout to our new video editing tool 🛠) Today, we're excited to officially release it—now avail to all Skio merchants! 🎉 The new Cancel Flow is a 𝗠𝗔𝗦𝗦𝗜𝗩𝗘 upgrade for any Skio merchants. But before we dive into what’s new, let’s talk about the “why.” The cancel flows on the market just didn’t cut it (ours included). They lacked flexibility—whether it was data collection, save offers, or customizing the experience. This left merchants with two choices: 1. Buy overpriced legacy “save tech” 2. Stick with a lackluster flow Most chose the latter, leading to low save rates and missed opportunities to collect valuable insights. So, when a customer went to cancel, they were hit with a basic questionnaire and generic “save 15%” offer. No wonder brands were seeing poor retention and missing out on the most valuable asset—data. For retail-focused brands, cancel flows offer a huge opportunity to understand why subscribers churn. Whether it's a flavor issue, bad experience, or a product mismatch, knowing these reasons helps brands improve and retain customers. For new brands, they missed out on valuable feedback to improve their buyer journey. Well, our new Cancel Flow has answers: - 𝗦𝘂𝗯 𝗥𝗲𝗮𝘀𝗼𝗻𝘀: Drill deeper into the "why" behind a cancellation. Didn’t like the flavor? Find out if it was too salty, sweet, or something else entirely. - 𝗖𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Target subscribers based on their specific products, subscription age, order number, and more. No more one-size-fits-all offers. - 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: Move beyond “15% to stay.” Offer customers free gifts, swaps, or one of 9 other save strategies. - 𝗠𝘂𝗹𝘁𝗶-𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁𝘀: Keep your most loyal or high-spending customers with tailored, deeper discounts that unlock after initial offers fail. - 𝗕𝗲𝘁𝘁𝗲𝗿 “𝗢𝘁𝗵𝗲𝗿 𝗥𝗲𝗮𝘀𝗼𝗻” 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴: No more mystery behind the “Other” option. Get clear insights on every reason for canceling. If you’re tired of outdated cancel flows and want to see something new, reach out—we’d love to show you everything our V2 Cancel Flow can do.