Skio

Earlier this week, we teased our new 𝗩𝟮 𝗖𝗮𝗻𝗰𝗲𝗹 𝗙𝗹𝗼𝘄 tool with a quick preview (shoutout to our new video editing tool 🛠) Today, we're excited to officially release it—now avail to all Skio merchants! 🎉 The new Cancel Flow is a 𝗠𝗔𝗦𝗦𝗜𝗩𝗘 upgrade for any Skio merchants. But before we dive into what’s new, let’s talk about the “why.” The cancel flows on the market just didn’t cut it (ours included). They lacked flexibility—whether it was data collection, save offers, or customizing the experience. This left merchants with two choices: 1. Buy overpriced legacy “save tech” 2. Stick with a lackluster flow Most chose the latter, leading to low save rates and missed opportunities to collect valuable insights. So, when a customer went to cancel, they were hit with a basic questionnaire and generic “save 15%” offer. No wonder brands were seeing poor retention and missing out on the most valuable asset—data. For retail-focused brands, cancel flows offer a huge opportunity to understand why subscribers churn. Whether it's a flavor issue, bad experience, or a product mismatch, knowing these reasons helps brands improve and retain customers. For new brands, they missed out on valuable feedback to improve their buyer journey. Well, our new Cancel Flow has answers: - 𝗦𝘂𝗯 𝗥𝗲𝗮𝘀𝗼𝗻𝘀: Drill deeper into the "why" behind a cancellation. Didn’t like the flavor? Find out if it was too salty, sweet, or something else entirely. - 𝗖𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Target subscribers based on their specific products, subscription age, order number, and more. No more one-size-fits-all offers. - 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: Move beyond “15% to stay.” Offer customers free gifts, swaps, or one of 9 other save strategies. - 𝗠𝘂𝗹𝘁𝗶-𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁𝘀: Keep your most loyal or high-spending customers with tailored, deeper discounts that unlock after initial offers fail. - 𝗕𝗲𝘁𝘁𝗲𝗿 “𝗢𝘁𝗵𝗲𝗿 𝗥𝗲𝗮𝘀𝗼𝗻” 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴: No more mystery behind the “Other” option. Get clear insights on every reason for canceling. If you’re tired of outdated cancel flows and want to see something new, reach out—we’d love to show you everything our V2 Cancel Flow can do.

**Excited to share we’ve hit $10M ARR + Profitable ($838,688.32 in May)!** To get here in just 3 years (in spite of market conditions) with only a seed/$8.4M raised speaks volumes about the great team we have here and what we’ve been working to build. One of the best parts (practically-speaking) of having a business model that scales with our customers is that we live (or die) by the success of our customers. With this in mind, hitting this milestone for Skio isn’t just a celebration, but also validation that having an engineering/product-first DNA is a winning strategy (our product speaks for itself 😉). Some people have asked why we’re announcing this milestone and I thought this post would be a great opportunity to recap our DNA (and also explain) to our customers (as well as future ones) why this benefits them. Our DNA: * We’re engineering-first. All engineering is in-house (vs. contracted out) and we only recruit the best engineers. This results in a much better product which helps our customers grow faster. * World-class support. I personally find it extremely irritating getting support from someone who doesn’t understand you so we made sure great customer support was a priority from day 1. * We let our product do the talking. Spending our dollars on product over marketing/awareness definitely has some tradeoffs. The con is that there’s potential customers who don’t know we exist (we’re fixing this), but the pro is we’re almost always the best partner for anyone evaluating us vs. other options. * Customer-first instead of growth-first. This requires not losing company control to investors who chase growth at all costs. Given we’re Shopify-first subscription software, we think it makes the most sense to stay capital efficient so it is natural staying laser-focused on being customer-first. This is different from raising as much money as possible (and subsequently being forced by investors to spend money chasing any possible growth). This growth at all costs mentality definitely works for certain businesses, but doesn’t make as much sense here. Practical reasons for announcing $10M ARR + Profitable: * We’re here to stay. Typically, total funding is used to gauge traction/ability to stay in business since businesses don’t want to reveal their revenue numbers. While we may have less money raised, our traction to money raised ratio is exceptional so we’re ok sharing our numbers if it means reassuring customers that we’re stable. * Validation that our DNA works/matters. We wouldn’t have hit this milestone if being engineering/product-first didn’t work. Our existing customers probably already understand this, but we hope any potential customers seeing this post will be more inclined to partner after reading this. Thank you so much to our amazing customers/team/partners/investors for your hard work & support in helping us reach this milestone. Can’t wait to see where we are in 3 years!

I’m happy to share that I’m starting a new position as Technical Support Team Lead at Skio!

We're thrilled to announce our partnership with Skio! They caught our attention by powering the subscriptions of fast-growing Aftersell brands like Kitsch, Groomie, Grüns, Dog is Human and more! Skio's tech chops, speedy customer support, and partner-first mentality has proven they exceed the high-bar we set at AfterSell. We look forward to a fruitful partnership with their team! #partnerships