Snaxshot

BetterBrand™ customers deserve better 🚩🚩🚨🚨🚩🚩🚨🚨… First it was “hostile takeover” then it was a “Shopify glitch” then it was “everything is fine” then it was “employees are stealing” then it became “employees and fulfillment center are stealing” The story keeps changing with a consistent lack of accountability for the year of moldy bagels, and sub par product being shipped to folks not to mention those who have been waiting for months for their subscriptions When a company raises at such a high valuation—they should expect higher scrutiny, when they are dealing with food and beverage IN GENERAL they should expect people to have a higher standard for a premium product in general Not only is Better Brand failing customers but I’ve spoken to service vendors who are owed money for months— Blaming it on employees doesn’t explain either how they’ve been putting out terrible quality while expanding their SKUs??? Why is it only after a year of failing consumers they are now “being transparent” Why are they deleting the comments trying to hold them accountable for lack of refunds and deliveries? At one point I really want us to have a serious conversation on how venture capital has corrupted cpg and enabled bad players to smear the industry like this — You can only keep fooling customers for so long…

Yassified peppercorn 🚨👏 If you’ve read Snaxshot you know I’ve written extensively on the cultural convergences of what has led to what I’ve dubbed “pretty pantry paradigm” Millennials and GenZ alike different from previous generations wherein we view these mundane grocer items as an identity extension, vs the very simple bifurcation of Boomers (brand vs off brand with focus on utility) No matter what people may think they want—our generation gravitate towards pretty packaging. GenZ in particular finds itself splurging on groceries—a form of affordable affluence. And why private label itself is adapting see Trader Joe’s PL rebranded as “dupes” and Walmart launching a new “yassified” PL just to appeal to GenZ More as usual—by subscribing to my newsletter 🛒👀

BetterBrand™ shuts down??? 👀‼️ According to various credible sources: All employees were let go in September Founder is rumored go be hunkering down in Europe to avoid accountability Website is down—customers have been left without orders fulfilled for months. They’ve started reporting the founder and business to BBB. More 👇🏽

Pendulum swung back hard 👀😫‼️

Fangirling out over SaladSprinkles™ being featured over on Snaxshot substack today! We are happy to be considered in the “pretty pantry paradigm,” or as we call it, “Counter Candy™” ✨💚✨💚thanks for the feature Andrea Hernández 🫶

Is Pepsi buying Siete Foods?! 🤯🚨

Chatting with Massachusetts Institute of Technology students next month! 🎓 Putting together goodie bags for over 60 students in food/ag tech/consumer. Love doing stuff with students like we've done previously at New York University, Cornell University and Columbia University 😇 Excited to chat and discuss products in real time with them! I'll be surveying them after to see what they have to say about: branding, price parity, and of course taste! Have a few brands on board now, if you think your product would be a perfect addition for college student, would love to include it! PS: If you're a student who reads Snaxshot always happy to chat and help provide FREE access for the remainder of the semester 🥰

Over 100,000 people made me bearish on “better for you” sodas 😂 I posted this on Twitter and I need you to go through the comments to see how excited people are over—*checks notes* 7UP? https://lnkd.in/e2PXu-NV Keurig Dr Pepper Inc. You need to get in on this hype fast, the children yearn for Shirley Temples (hit me up) They also have a ZERO SUGAR version. the BFY decade was a fever stream

🚨 Cloud23 Launches Nationally with Whole Foods Market Today! 🚨 Thank you Andrea Hernández and Snaxshot for the wonderful dive into the launch of our two hot sauces! Not many people truly understand what it takes to get a unique product to developed an into the market! It has been a long road to getting Cloud23 to market, but it is truly exciting to launch today with our exclusive national retail partner Whole Foods Market! Brooklyn Beckham led with his vision to make a truly unique product in a crowded category. If you are asking yourself, "why another hot sauce?" right now, I urge you to try both the Sweet Jalapeno and Hot Habanero and be pleasantly surprised. A huge thank you to Lizette Coello and Lynda Berrios at Whole Foods Market first and foremost for believing in the brand! There are so many people I am thankful for, who have been a huge part of getting this product to market. This is just the beginning! Gabe Pepe Kai Gayoso RaRange Media PartnersCarlee Delp McCann Pierre Jamet Bridget Brown Allison Marchesani Ackerman Frankie Guzek (Smeriglio) Haley Lyon Cassidy LevineKalli Gillmer Stranger & Stranger RAINFOREST DISTRIBUTION LTD Paul Sasenbury amaury schoon UNFI John Spitzkopf

NEW 👀🚨‼️Cloud 23 by Brooklyn Beckham signals the new wave of celebrity GenZ CPG 🛒 eldest GenZ turn 30 next year and most have come of age already, we had deep dived into this new cohort of founders at Snaxshot featuring brands like Sauz that has been able to permeate into regular grocers like Whole Foods Market and H-E-B 👁️GenZ inherits Millennial’s love for pretty pantry items and viewing groceries as external signalers similar to fashion items 🌶️ hot sauce market is worth billions, legacy and new brands capitalizing with TRUFF being successful newcomer others are looking to emulate Spoke with Brooklyn’s team to get you all the details to where you can find them and how much it will retail for and what comes next after this launch! 👇🏽 link in comments