Stein IAS

The 3rd annual International Advertising Association (IAA) Global B2B Brand Summit returns to London on October 17! This is THE event to engage with B2B brand leaders breaking new ground in creativity, brand strength, GTM innovation, sustainability and more. B2B is poised and on the path to thrive as never before. A truly esteemed line-up of speakers will explore paths to future growth. Confirmed speakers include: Ann Boza-Lobo, VP, Brand Content & Experience Marketing at Kyndryl Kerry Cunningham, Research & Thought Leadership at 6sense Jean English, Global CMO at Juniper Networks Kristin Thompson Fallon, CMO at Bentley Systems Michelle Froah, Global Chief Marketing & Innovation Officer at ETS Nicole German, Global Chief Marketing Officer at HSBC David Haigh, CEO at Brand Finance Daniela Lobo, Global Digital Marketing & Customer Experience Director at Johnson & Johnson Amie Stankiste, CMO at LSEG (London Stock Exchange Group) Tom Stein, Chairman & Chief Brand Officer at Stein IAS Click here to see the full speaker line-up: https://cvent.me/g2aDrV #B2B #B2BMarketing

Happy Fourth of July! Today, we celebrate the spirit of freedom and independence that unites us all. As fireworks light up the sky, let's reflect on our journey as a nation and the work still ahead. Wishing everyone a wonderful Independence Day!

What an action-packed week for Stein IAS at the Cannes Lions International Festival of Creativity! The vibrant atmosphere and inspiring creative energy made the week unforgettable.   ICYMI: 🎥 Out now: #EVERYBODY'S BUSINESS! LinkedIn presented this Ben Proudfoot-directed film revealing the massive, global impact of B2B (and of B2B creativity!) and featuring renowned leaders including our chairman, Tom Stein and Vodacom Business Africa CMO Andisa Ntsubane CM (SA) FCXP (CX-I). Watch it here: https://lnkd.in/e4kxtnWQ   🔮The International Advertising Association (IAA) hosted a pop-up preview of its upcoming Global B2B Brand Summit, providing a sneak peek into the growing role of brand as #TheB2BDecade takes shape. Marc Keating, @Jean English, Saima Rashid, Diana Luu, Sydney Nhlanhla Mbhele (CM SA), Michelle Froah, Wendy Walker and Richard Haigh all took the stage. The Summit’s coming up October 17 in London. Registration is now open at: https://lnkd.in/gQXjS7b4   🧠 At its B2B Leadership Forum, LinkedIn presented a panel shedding light on the future of B2B creativity, featuring Orlando Baeza, Tusar Barik, Wendy, Andisa and Tom.   💡An industry first for B2B! The Brand-to-Demand Experience (BDX) playbook Stein IAS developed with WARC and LinkedIn made its grand debut to enable B2B marketers to unify brand and demand to drive sustainable growth. Get your copy of the BDX playbook here: https://lnkd.in/eneyKnqh   See you next year! #Cannes2024

Naples may not have offered much sun and sand, but it brought plenty of success for Stein IAS!   We had an amazing night at the Association of National Advertisers B2 Awards, adding another Agency of the Year win to the collection — our second this month.   We're honored to be acknowledged among the best in the industry. Our momentum drives us to keep pushing creative boundaries for our clients.   #B2Awards2024

The Cannes Lions International Festival of Creativity was ground-breaking for B2B marketing! Together with WARC and LinkedIn, Stein IAS released the Brand-to-Demand Experience (BDX) playbook. BDX is an industry-first model to unify brand and demand to unlock sustainable growth.   Our Chief Innovation Officer Marc Keating shared key insights from the report alongside B2B marketing leaders Jean English, CMO of Juniper Networks, and Saima Rashid, CMO of 6sense, in a vibrant panel discussion.   Special thanks to session moderator Diana Luu of LinkedIn and to International Advertising Association (IAA) for providing this sneak peek of the upcoming Global B2B Brand Summit in October.   Get your copy of the BDX playbook here: https://lnkd.in/exPuZbRf #CannesLions2024 #B2BMarketing

It was a powerful moment to participate in 6sense’s Inspire UK! Our partnership with 6sense is strategic and flourishing. A standout moment was when one of our creative leaders Reuben Webb took the stage to lead the session, ‘Creativity in B2B. We need to talk about it.’ Here are some highlights: 1. It’s up to B2B marketers and agencies to elevate B2B creativity all along the funnel 2. The BLI (Big Long Idea) is the methodology to deliver unified brand-to-demand creative and co tent journeys 3. B2B creativity is on the rise - and together we can accelerate its progression. #Inspire2024 #Creativity #B2B

Winning work and the creative minds behind them were celebrated at this year’s ANA Business Marketing NYC Global Ace Awards!   It was incredible to be back at Forbes on Fifth and take home another Agency of the Year win. Cheers to a night that recognized the best-of-the-best in B2B creativity. Here's to many more 🥂   #AceAwards2024 #B2BMarketing

Launched Thursday at the Cannes Lions International Festival of Creativity: Introducing the Brand-to-Demand Experience (BDX) Playbook! Developed by WARC, LinkedIn and Stein IAS, the playbook unveils an innovative model to unifying brand and demand, unlocking greater effectiveness in #B2B marketing. Download your copy here: https://lnkd.in/eneyKnqh Alexis Gresh, Paul Coxhill, Tom Stein, Marc Keating, Mirko Mueller-Goolsbey, Toni Clayton-Hine, Saima Rashid, Elizabeth "Bess" (Husser) Creech, Paolo Provinciali, Debra Aho Williamson, Paul Stringer, PhD, Sven Dellagnolo

The wait is over! LinkedIn’s documentary ‘EVERYBODY'S BUSINESS' made its grand debut Monday night at the Carlton Hotel in Cannes. Did you tune in? Directed by two-time Oscar-winning filmmaker, Ben Proudfoot, and featuring B2B icons, like our Chairman Tom Stein, the short-film explores the evolution of B2B marketing over the decades. The future of B2B marketing has never looked more exciting. Watch it here: https://lnkd.in/g4Sd4APc #CannesLions2024 #ThePlaceToB2B

June 19th, Juneteenth — a historic day commemorating the end of slavery in the U.S. in 1865, two years after the Emancipation Proclamation was signed. Today we recognize the journey our nations, and the world, still have to go on in terms of creating true equality for all. Freedom for all is worth celebrating, promoting and reflecting on. In observance of Juneteenth, our offices are closed today. We encourage you to use this day to honor and celebrate all that Black culture, history, knowledge and expression has given the world. #Juneteenth