TACK

We're thrilled to spotlight Vanessa Lovatt, a dynamic entrepreneur and strategy consultant making waves in the event tech industry! 🚀 Who is Vanessa? • Founder of Event Tech World • Strategy Consultant at Financial Times • Passionate about leveraging technology in the events space 💼 Recent Achievements • Secured sponsorship for her next in-person Event Tech World Meet Up • Launching Event Tech World: A community for event technology buyers and users • Spearheading a new marketing campaign at Financial Times, targeting an untapped market segment 💡 Vanessa's TACK Insider Experience "TACK has been instrumental in helping me with positioning, perception, and messaging strategies. It's a valuable resource for 3 out of my 5 current business ventures!" 🔑 Vanessa's Top Tips for TACK Members "Ask each other for advice! There's a treasure trove of knowledge here." "Don't overthink things, just do them. I often say to myself, 'Just get started, because you will get finished.'" 🤝 Connect with Vanessa Vanessa is eager to grow her network, especially with those interested in event technology. She's already connected with a fellow TACK member just 8 miles away! 🔗 Connect with Vanessa on LinkedIn Let's celebrate Vanessa's achievements and the power of our TACK Insider community!

I've been in B2B marketing for 10 years now. And there's 2 things I'm sure of... 1. No one reads your 30 page ebooks 2. ebooks are not integrated campaigns Unfortunately, many marketing teams still believe in both. Integrated campaigns consist of understanding a few things: • Understanding financial planning • GTM territory planning and goals • Best performing channels and tactics • KPIs to measure success And then coordinating across multiple teams to execute. Join Mark Kilens, Satya Gadepalli and myself as dive deep into how to turn your 2025 plans into integrated revenue campaigns. 10.16 @ 1pm ET. Link in the comments 👇

Are we prioritizing search rankings over genuinely helping our audience? When SEO tactics focus more on algorithms, we: → Exploit search inefficiencies → Create copycat content → Sacrifice user experience → Overuse common templates → Prioritize ranking over value → Struggle with monetization → Cling to outdated paradigms all while missing the mark. So do this instead: → Focus on people-centric content → Create unique, valuable content → Embrace succinctness and impact → Align with marketing best practices → Prioritize user needs over algorithms And most of all, ensure your content genuinely helps users. The result? More effective marketing and a truly satisfied audience. Check out this clip from Nigel Stevens as he breaks it down. Want to watch the full thing? https://lnkd.in/e_KfWbFe

Remember when hiding white text on a white background was considered cutting-edge SEO? And that's not all: → Hidden Text: Tactics like hiding keywords in white text on white backgrounds were standard. → Keyword Variations: Creating separate pages for every slight variation of a keyword was common practice. → Link Building: Simple strategies like acquiring links from WordPress blog posts made you an SEO expert. Yet many company executives still have expectations rooted in these outdated practices. And early SEO often contradicted traditional marketing best practices, leading to misconceptions. Understanding why certain SEO myths persist is crucial. It's important to bring executives up to speed on how SEO has transformed. Modern SEO focuses on high-quality content, user intent, and ethical practices. Search engines have evolved to penalize manipulative tactics. Looking back helps us appreciate how far we've come in the SEO world. Let's focus on sustainable strategies that align with current best practices. What outdated SEO tactics do you remember using? Check out this insightful clip from our masterclass with Nigel Stevens and Mark Kilens to learn more. Did you miss it? Check it out here: https://lnkd.in/e_KfWbFe

“Don’t forget the core of “people first”. Solve their problem, later explain the how” - Ali Jawin 👏 Ali recently joined TACK's Mark Kilens and Nick Bennett on the GTM News Desk to talk about marketing and data. In this episode, they covered: ✅ the importance of having solid data for AI integration ✅ why you should start small with marketing tests before scaling up ✅ Ali’s strategies for ensuring marketing initiatives are data-driven and aligned with C-suite expectations Check out the links in the comments to listen to the full episode!

Appreciation post for the partnership we at Terminus have with TACK thanks to Anne Murlowski - we're being treated to a series of expert-led webinars that deep dive into the tactical playbooks of leading marketing experts. Like actually get into the weeds of not only what they do, but how. Learn from: October 17th at 12 pm ET: Events with Steph Pennell November 7th at 12 pm ET: Customer Marketing with Leslie Barrett December 12th at 12 pm ET: Demand Gen with Pete Lorenco You'll walk away with actionable insights to humanize your marketing approach and drive results, whether you're at the top of the funnel, navigating the middle, or focusing on post-sale strategies. Oh and just to add the cherry on top... if you register for all 3, you'll earn your "People-First" ABM Certification! Reg link in the comments - hope to see you there!

🚨 ATTN all Founders, Marketing Leaders, Directors, and VPS 🚨 ❌ Feeling stuck during 2025 marketing planning? ❌ Struggling to find campaign inspiration? ❌ Lost on how to connect marketing efforts with sales demand? ❌ Looking for advice on how to make a bigger impact with limited resources? Then this webinar series is for you. In partnership with TACK, I'm joining a kickass team of marketing powerhouses to host a three-part webinar series covering the following 👇 ✅ Turning Plans into Action Using Integrated Revenue Campaigns ✅ Enabling GTM Teams to Be the Face of Your Campaigns ✅ Fuel For Your Campaigns to Keep Performing Join us on October 16th, 23rd, and 30th and we'll prove that b2b marketing isn't boring 😎 Mark Kilens Nick Bennett Shannon (Sweeny) Curran Steph Pennell Satya Gadepalli ✅ Tyler Pleiss ✅ Melissa Meredith Hana N. You can sign up for all three sessions using the link below ⬇ #growthmarketing #b2b #brandfirstpeoplefirst

🌟 TACK Insider Weekly Member Spotlight: ✅ Tyler Pleiss ✅ 🌟 We're excited to feature Tyler Pleiss, Associate Director of Growth Marketing at Movable Ink, in this week's TACK insider spotlight! Tyler shares some impressive insights: 🚀 Their newly launched account-based GTM strategies have driven early success, increasing engagement across target accounts and achieving triple-digit lifts in key website metrics. 💡 Tyler emphasizes the value of People-First GTM workbooks for integrated campaigns, which have enhanced their approach to account-based GTM strategies. 🔮 Looking ahead to 2025, Tyler and his team are planning to scale their strategy across products, teams, and regions, focusing on more integrated efforts across internal marketing teams. Tyler's advice for fellow marketers: "Use the workbooks provided for inspiration and network with as many people as you can!" Connect with Tyler because he puts out amazing content!

Think AI adoption is all about cutting-edge tech? Think again. Nick Bennett and Mark Kilens reveal a surprising truth in the latest GTM News Desk episode. Discover why the average person's approach to cars holds the key to widespread AI adoption. → Don’t focus on tech specs alone. Learn why focusing on tech specs might be hurting your AI product's adoption. Understand the needs of your audience. Make AI relatable and practical. → Think like a car owner. Most people care about how a car drives, not how the engine works. Apply this to AI. Simplify the user experience. → Highlight real-world benefits. Show how AI can solve everyday problems. Make it clear how AI can improve lives and businesses. → Listen and learn. Apple: https://lnkd.in/eb-XF57u Spotify: https://lnkd.in/eagUj7iJ TACK Network: https://lnkd.in/et4NJN6E → Share your thoughts. After listening, share your biggest takeaway. How will this change your AI strategy?

Marketers: Are you focusing too much on AI and forgetting the real problem? Here's the 1 reminder you need to hear today. Focus on solving problems, not just showcasing tech. "People thought people cared about AI because it was AI, not because of how AI is going to solve my problems." Let me explain ↓ - AI is powerful, but it's just a tool. - Customers care about solutions, not the tech itself. - Lead with value, not the technology. The key is understanding your audience's pain points. Here's how: 1. Identify the real problem your customers face ↳ Understand their needs and challenges. 2. Show how your solution addresses these problems ↳ Focus on the benefits and outcomes. 3. Introduce the technology as the enabler ↳ Explain the tech later, but solve their problem first. 4. Keep the message people-first ↳ Always prioritize the customer's perspective. You don't need to lead with AI to impress. All you need is to solve a real problem. Shift your focus back to people-first marketing. Then, use AI to enhance the solution. Listen to Ali Jawin's full discussion with Mark Kilens and Nick Bennett on the biggest marketing mistakes this year and how you can correct them: 🎧 Apple: https://lnkd.in/eb-XF57u 🎧 Spotify: https://lnkd.in/eagUj7iJ 🎧 TACK Network: https://lnkd.in/et4NJN6E