TACK

Want 1:1 matchmaking for free with people who are passionate marketers and people-first enthusiasts? We are launching our brand new Matcha.so 🍵 program for free! All you gotta do is be in the Slack. https://lnkd.in/eMX-s56H

TACK Insider Member Spotlight! Davis Potter, CEO & Founder of ForgeX. We're excited to highlight Davis Potter in this week's member spotlight! As the CEO and Founder of ForgeX, Davis is at the forefront of account-based innovation. Recent Milestone: Launching registration for ForgeX's first Account-Based Innovation Tour event in Austin, TX on 9/6. Davis's TACK Insider Tip: "If you're running an account-based strategy... Strategy FIRST, Technology SECOND." What's Next: Keep an eye out for ForgeX's upcoming 2025 Account-Based GTM Benchmark Report! Davis values our masterclasses and community, especially enjoying the daily GTM notes. We're thrilled to have him as part of the TACK Insider family! Connect with Davis!

Embracing your unique perspective is a game-changer. This insight from Amanda Natividad on GTM News Desk will shift your mindset: Step 1: Recognize your unique expertise. Amanda knows her strengths and shares her unique view. Examples: • Amanda doesn't try to be the most experienced. • She focuses on her personal insights in marketing. Step 2: Value your perspective. Here is how Amanda does it. While others may aim to be the best, She leverages her unique angle: 1. Understand your strengths. 2. Share your personal experiences. 3. Highlight what makes your view different. 4. Add value with authentic content. 5. Engage with your audience's thoughts. Tips for valuing your perspective: • Be confident in your unique view. • Share stories that resonate. • Stay true to your experiences. • Encourage feedback and discussion. Step 3: Apply this in your marketing. In marketing, you have 3 options: Blend in, stand out, or get lost. Amanda chose to stand out with her unique perspective. Now you can either: 1. Embrace your viewpoint. 2. Follow the crowd. In my view, authentic content is key to standing out. And there it is—a framework for embracing your unique perspective. It may be challenging at first. But staying true to yourself is the best strategy. Remember: Your unique view is valuable. Today, in 2024, always. PS: Watch the full episode here... Apple: https://lnkd.in/eb-XF57u Spotify: https://lnkd.in/eagUj7iJ TACK Network: https://lnkd.in/et4NJN6E

Ready to level up your connections? Starting September 2nd, we're launching something exciting inside TACK Insider. Imagine this: A brand new matchmaking program—courtesy of Matcha.so 🍵—where you can network, collaborate, and grow with like-minded professionals. (But there’s a catch... only those in our Slack community get access.) Why is this important? Because connections are everything in today’s world, the right match could mean the difference between just another day and a breakthrough moment in your career. 👉 Join TACK Insider Slack for free today: https://lnkd.in/eMX-s56H to make sure to get involved for free. Trust me, you won’t want to miss what’s coming. P.S. Know someone who could benefit from this? Share the link with them (and watch their career skyrocket too).

Excited to spotlight our TACK Insider member Mac Reddin 🦕, Founder & CEO of Commsor 🦕! Mac's recent wins: • Closed 3 deals from the Arcadia event last week • Gaining valuable insights from 1:1 chats with other TACK members • Applying daily tips from the community Mac's advice: "Be weird. Let your marketing and sales embrace your personality. That's the most people-first way to do it anyways. So much marketing is blaaaaand." What's next for Mac? He's working on a comprehensive guide to Go-to-Network that will be packed with advice and insights. Congrats on your successes, Mac! We're thrilled to have you in the TACK Insider community.

Tired of the same old B2B strategies that just don't work anymore? We hear you. At TACK, we've been there too. That's why we've created the "People-first GTM Playbook" – a fresh take on how to succeed in the B2B world. This isn't just another marketing guide. It results from real-world experience, trial and error, and a genuine desire to help businesses thrive by putting people at the center of their strategy. Over 5 lessons, we'll walk you through: 1. Why the traditional GTM model might be holding you back 2. How to generate high-quality B2B leads without breaking the bank 3. Simple ways to improve your outreach in just minutes a day 4. Strategies for creating demand, not just capturing it 5. Building a word-of-mouth engine that drives sustainable growth We've stripped away the jargon and fluff to give you actionable insights you can use immediately. Check it out for free: https://lnkd.in/e_JjjrV6 We'd love to hear from you: What's your biggest challenge in your marketing efforts right now?

Want to learn more about People-first GTM for free? Join us on Slack https://lnkd.in/eMX-s56H PS: Want to teach a masterclass to 250+ members? Drop a comment and we’ll follow up with more info.

Is your go-to-market strategy setting you up for success? I’m teaming up with Mark Kilens, CEO & Co-founder of TACK, for a webinar on the 8 Essentials for Crafting an Integrated Go-to-Market Strategy. Mark and I have been solving the same set of problems for companies committed to growth for years. The combination of our viewpoints will provide viewers a truly unique and powerful experience. On August 21 at 1PM ET we’ll provide actionable insights you need to move the needle. Don’t miss out on this opportunity – register through the link in the comments. #RevenueOperations #GoToMarketStrategy #BusinessSuccess

New people-first GTM Newsletter Alert: Build Trust, Reduce Churn, Drive Growth! In this week's People-First GTM Newsletter, Nick Bennett drops some serious knowledge on why trust is the ultimate currency in B2B relationships. Key takeaways: • Learn how transparency can turn potential losses into wins • Discover 6 pillars of ethical marketing that actually work • Get 8 practical tips for building trust (that you can implement today!) Plus, Nick shares a personal story that'll make you rethink your approach to customer relationships. Ready to transform your GTM strategy? Click the link to read the full newsletter and join the movement of marketers championing trust and transparency! 👉 https://lnkd.in/eHmSBQdi

Ready to transform your B2B growth in 2024? (7 game-changing strategies ... 1 post) 1. Partner-Led Growth: The Power of Strategic Alliances    - Strategic alliances are key.    - Real-world success: HubSpot’s partnerships.    - Takeaway: Start with one strong partner. 2. Content Marketing: Beyond Blogging    - Content is more than blogs.    - Engage with videos, podcasts, and webinars.    - Takeaway: Educate and inspire with varied content. 3. Event Marketing 2.0: Creating Unforgettable Experiences    - Events are back, better than ever.    - Blend virtual and in-person.    - Takeaway: Design events that drive revenue. 4. Product-Led Growth: Turning Users into Advocates    - Self-serve models are rising.    - Slack’s success with PLG.    - Takeaway: Create a frictionless buying experience. 5. Community-Led Growth: Building Brand Ecosystems    - Communities build strong brands.    - Salesforce’s thriving community.    - Takeaway: Foster genuine customer connections. 6. Customer Marketing: Harnessing the Voice of Happy Clients    - Happy clients are your best marketers.    - Innovative approaches boost success.    - Takeaway: Turn customers into pipeline generators. 7. Member-Led Growth: The Future of Exclusive Content and Support    - Exclusivity drives value.    - Benefits for all parties.    - Takeaway: Create value with exclusive experiences. Recap: These 7 strategies are revolutionizing B2B growth. Put people first. Learn more with TACK Insider. www.tackinsider.com Keep growing. Keep innovating. Make it count.