The Lab UT reposted this
What happens HERE changes the world! Let’s go Katherine Lee Charity Chen Natalie Massaed Frances Lee! #UTROCKSAAF The Lab UT AAF-Houston
The Lab UT
Higher Education
Austin, Texas 755 followers
Preparing students at The University of Texas at Austin for careers in Advertising & PR
About us
The Lab is a new experiential learning environment in the School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. The Lab is home to a group of youth-driven, culturally relevant agencies made up of multi-disciplinary student teams led by world-class faculty. Agencies in The Lab collaborate on integrated campaign projects with client sponsors such as Amazon, Dell Technologies, Circuit of the Americas and Molson Coors Beverage Company. This engagement helps prepare students for careers in advertising, media or public relations by providing them with critical thinking skills and real-world experience.
- Website
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https://advertising.utexas.edu/about/the-lab
External link for The Lab UT
- Industry
- Higher Education
- Company size
- 201-500 employees
- Headquarters
- Austin, Texas
- Type
- Educational
- Founded
- 2021
Locations
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Primary
Get directions
300 W Dean Keeton St
4.206
Austin, Texas 78712, US
Employees at The Lab UT
Updates
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Horns up, Texas Advertising & Public Relations + Moody College of Communication: Our students are competing in Houston today. Let's wish them well on this Longhorn Friday. Use #UTROCKSAAF Hook 'em! #txadpr #thelabut #moody #hornsup #whatstartshere #aaf #UTROCKSAAF
Horns up, Houston! These The Lab UT Moody College of Communication students are ready to rock today’s AAF-Houston advertising competition! Katherine Lee Charity Chen Natalie Massaed Frances Lee #advertising #pr #thelabUT #strategy #media #creative #accountservice #data #smartwomenUT #UTROCKSAAF
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Congratulations to the students of The Lab for pitching their campaign strategy to their clients! The strategy pitch is an important part of a strategic communications campaign. It is where the agency pitches to the client how they plan to achieve the client’s goals of the campaign. Once the agency has received strategy approval from the client, then the work begins on creating activations, appropriating the client’s budget, and finalizing the campaign pitch & leave-behind deck. Thank you to Create Amor, Amazon Ads, The University of Texas at Austin Women's Basketball Team, and Evil MoPac for attending the strategy pitches! We can’t wait to have you back in The Lab in December!
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The Lab is excited to announce that we are giving out 20 scholarships for students to attend the Sports Business Panel at the AT&T Stadium! This scholarship will cover the cost of the $55 registration fee (transportation and lodging not included). Only students currently taking ADV 373/PR 377K are eligible to apply. The Sports Business Panel is an exciting networking opportunity where students can learn from and ask questions of experts in the sports marketing industry. You will also get exclusive access to the stadium and go behind the scenes! The deadline to apply is 11:59PM on Sunday, November 3rd. If you are interested, scan the QR code to apply and to learn more about the panel. Hook 'Em!
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Thank you Eric Lassberg, Rowdie Pate, Amy Anderson, Noelle Martinez, and Annie Thompson from KXAN/Nexstar Media Group, Inc. for joining us in The Lab UT yesterday for a Lunch and Learn! Noelle Martinez is a Texas Ex who recently graduated from Moody College of Communication and had been through The Lab. She was in James Dalthorp's class and worked on the Circuit of The Americas campaign! Annie Thompson is also a recent graduate and Texas Ex from Moody College of Communication and studied Journalism! Noelle and Annie spoke with the students about their work as an Account Executive at KXAN, and shared how they seek out clients and manage the account through the end of creating a full strategic campaign. KXAN offers full benefits and commensurate pay to Account Executives, and offers support and training to new hires. Rowdie, Eric, and Amy spoke about what it's like to work at KXAN, how they support Account Executives, and what the work that goes into creating a campaign for their clients actually looks like. Thank you again KXAN team!
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Thank you Hattie Fahnestock and Debby Garcia for hosting the Amazon Ads Lunch & Learn in The Lab on Wednesday! Amazon Ads has amazing opportunities for recent graduates including potential for traveling the county, high-starting salaries, excellent total compensation packages, and employer provided healthcare 👀 Whether you want to work directly with clients, manage projects, or work with data, there is an opportunity for you! Check out the Amazon Ads page for more information and Amazon for job openings. Hook 'Em 🤘
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TWO DAYS LEFT TO APPLY! The NSAC application will be closing at 6pm this Wednesday, October 9th! Scan the QR code or click on the link below to apply. Apply Here: https://lnkd.in/gp8d5a2T
Horns Up, future ADV 373/PR 377K students! The purpose of this announcement is to recruit students for a very exciting section of the Integrated Communication Campaigns (ICC) course this spring. The course will be taught by Dr. Liza Lewis, Executive Director of The Lab, and will take place in The Lab! The purpose of the special section is to allow our most talented and motivated students to work in a student run agency on a project for entry in the American Advertising Federation’s (AAF) national student competition (NSAC). The 2025 client sponsor of the competition is packaged communications giant: ATT. We are part of AAF’s District 10. That means the first level of competition includes universities in Texas, Oklahoma, Louisiana, and Arkansas. The first round of competition will take place in April 2025. All students on the NSAC team will attend the entire conference. There is no cost to the student team – all fees, travel, and additional campaigns costs are covered by The Lab. In order to apply for admission – fill out the application using the QR code or the link below. The application includes: 1. A cover letter (explaining why you should represent UT in the NSAC competition and what value you will add to the UT team – limit the letter to one page and use block business format). 2. Your current résumé (include your portfolio link if you have one); and 3. Submit both documents no later than Wednesday, October 9th at EOD (end of day = 6:00PM CST). Application link: https://lnkd.in/gp8d5a2T If you have any questions, please email Dr. Lewis at: lizalewis@mail.utexas.edu. Hook 'Em!
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Upcoming Deadlines & Events: 1. AAF-Houston Student Advertising Competition and Conference application is due TODAY by 6pm. Apply here: https://lnkd.in/g9UNkVqt 2. NSAC section of ADV 373/PR 377K application is due this coming Wednesday, October 9th by 6pm. Apply here: https://lnkd.in/gp8d5a2T 3. Amazon Ads will be joining us in The Lab on Wednesday, October 16th at 1pm to talk about their experience working with Amazon. Free lunch provided by Amazon! Hook 'Em!
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One more day to apply for a sponsorship to attend the AAF-Houston Student Advertising Competition and Conference! The application deadline is tomorrow, Friday, October 4th at 6pm. Application is open to students currently enrolled in ADV 373/PR 377K. We still have a few spots left, so don't miss out! Scan the QR code to apply and for more information!
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