The Stack Podcast

The intimacy and immediacy of SMS marketing have become more relevant than ever. Companies like Mysa are leveraging SMS as a channel for blasts and a strategic tool for direct engagement and personalized communication. Why does this matter? 🤔 1️⃣ Direct Line to Customers: SMS opens a unique, direct channel to your audience, cutting through the noise of crowded email inboxes and social feeds. 2️⃣ High Engagement Rates: With open rates sky-high, SMS messages are almost guaranteed to be seen, making them a powerful tool for timely communications. 3️⃣ Personalization at Scale: Advanced segmentation and automation tools allow for personalized messages that speak directly to customers' needs and preferences. However, the key to SMS marketing success is strategic integration and thoughtful execution. It's not about sending more messages but sending the right message at the right time. Are you leveraging SMS in your marketing strategy? If so, how are you ensuring it's both effective and respectful of your audience's attention? Want to hear more from Daan? Get the link to listen to his episode of The Stack podcast in the first comment below. Don't forget to like this post and tag a friend. #DigitalMarketing #SMSMarketing #CustomerEngagement

Product-led growth (#PLG) has been making waves. And getting the facts right about what it is, how it is done, and where it goes wrong can be hard. We had Aaron Bird (CEO of Inflection.io), Laura Schaffer (VP of Growth at Amplitude), and Francis Brero (Co-Founder and CPO of MadKudu). Being PLG means a data-driven approach to understand user behavior, evaluating feature effectiveness, and monitoring key metrics. Without these analytics, your PLG strategy would fly blind, resulting an failure You need visibility into the funnel so you know when a user is getting value, when a user is lost, and when a user needs sales to reach out to get the deal. Check out this amazing interview where we talk about a whole lot more than analytics in your PLG strategy. Do you have any thoughts on product-led growth approaches and strategies? Use the link in the first comment to listen to the full panel. Don't forget to like and tag a colleague to invite them to the discussion. 😉

Want crystal clear clarity on your audience? 💎 Let me introduce you to two magic words: intent data. With it, you can peel back the layers and target your customers right where they stand in the sales funnel. But here's the thing, it's not just about having intent data. It's about knowing what to do with it, how to interpret it, and put it to use. Mark Kilens, Airmeet's CMO, delved deep into his audience's stories and created tailored content for each sales funnel stage. He leveraged a highly targeted and effective content strategy that resonated with his audience at every stage of the sales funnel. If you want to know how to Mark leveraged Airmeet, Drift, a Salesloft company, 6sense, and HubSpot, to give you sniper-like precision in your market efforts. Tune into The Stack Podcast. Link in the first comment below. 👇 ⬇ ---------------- If you enjoyed this, hit the like and follow buttons for deeper insights into UX, CRO, Experimentation, and Conversion-Centered Design! ✅ 

Marketing isn't just about tracking clicks—it's about understanding the journey and the impact. Today's B2B buying process is a complex dance, not a straight line. It's about passing the ball back and forth until the goal is scored. This complexity challenges marketers to prove campaign ROI, making defending budgets harder. As Jon Miller, CMO of Demandbase, puts it: "Marketing is an intricate, multifaceted soccer match." This means moving beyond last-click attribution, exploring AI for deeper insights, and experimenting with incrementality to see the real impact of marketing channels. Adam Greco of Amplitude reminds us that strict attribution models limit marketers to easily measured actions. Yet, to thrive, we must think bigger—focusing on building demand through storytelling, partnerships, and engaging content. So, what to do in the face of unreliable attribution models? Embrace qualitative data, focus on relationship-building tactics, and personalize your campaigns. Remember, over 80% of B2B users find interactive content more engaging than static. Key considerations to improve your attribution and get prospects to take action: 👉 Use qualitative data like surveys to gauge marketing performance. 👉 Embrace marketing tactics that forge relationships 👉 Personalize your campaigns and make your content interactive—over 80% of B2B users find it more engaging. Let's shift the narrative from lead generation to demand creation. It's time to play the long game and invest in building genuine connections and brand affinity. Thoughts? How are you navigating the attribution maze in your marketing efforts? Drop your insights below! 👇 #marketingattribution #customerjourney

Are you doing attribution wrong? You need to define what attribution means for your organization and your desired outcomes BEFORE implementing tracking or tools. Here are the tips we've learned by talking to a panel of #b2battribution wizards: 1️⃣ Start with What You Have: Track the available resources to build operational consistency over time. 2️⃣ Leverage Qualitative Evidence: In addition to quantifiable data, anecdotes, and qualitative feedback are collected to gauge the effectiveness of hard-to-measure channels. 3️⃣ First-Party Cookies and Innovation: As third-party cookies phase out, there is room for innovative tracking methods that still respect user consent and privacy. 4️⃣ Complex Systems Require Understanding: A team member knowledgeable in statistics and data interpretation is critical to best use attribution data. We'd love to hear about your attribution journey! Share your experiences in the comments below. There's a link to the full panel in the first comment below. Don't forget to tag a friend who needs this and like and share. 😀

Ever wonder why so much of your website traffic just vanishes? It's like it falls into the 'direct traffic' abyss and we're left guessing. Here's the thing... As marketers, it's our job not only to drive traffic but also to dive deep into understanding what our users really want. On a recent episode of The Stack, I chatted with the incredible Alessandra Colaci, VP of Marketing at Mailshake. We cracked the code to make the invisible visible while keeping that human touch we all crave. Mailshake's secret is a mix of top-notch deliverability and a sprinkle of personalization that slices right through the clutter. They've turned outbound outreach on its head, making every touchpoint an experience, not just another email, leading to off-the-chart conversions. Alessandra’s toolbox isn't light either. With powerhouses like HubSpot, RightMessage, and Wynter, she constantly tracks, tests, and tweaks to perfection. Curious about how she does it? Tune into the full convo—link in the first comment below. And hey, if you found this sneak peek as fascinating as I did, smash that like button and share the love by tagging a friend who needs to hear this. 😉 #attribution #websitetraffic

Consider this: The martech stack isn't just a tool. It's the backbone of modern marketing strategies. We live in an era where understanding the intricate dance of software, data, and human behavior is not just useful, but essential. Here's what we've learned from years of doing this: 👉 A well-integrated martech stack transforms data into stories. It tells us what works, what doesn't, and why. 👉 Innovation isn't about adding more tools; it's about finding smarter ways to use them together. 👉 The real power lies in connection. Connecting tools, teams, and strategies are where the true magic happens. So, let us ask you: How is your martech stack shaping your connections? Are you leveraging its full potential not just to reach but truly connect with your audience? Let us know in the comments below. Don't forget to like this post and tag a friend who could use this.

Your tech stack doesn't matter... ...if it isn't integrated. When you combine strengths from all of your #MarTech platforms, they don’t merely collect data. They generate qualitative insight into customer behavior, investigating the 'why' behind the actions. That's what happens when Segment, HubSpot, Amplitude, and Hotjar stand together - they combine qualitative and quantitative data to become a powerhouse of insights. 1️⃣ Hotjar gives you heatmaps and recordings that reveal how users interact with your site. 2️⃣ Segment, however, gathers data from every customer touch point. 3️⃣ Combining this with HubSpot and Amplitude, you can track customer journeys, personalize marketing, track product usage, and more. What does your integrated stack look like? Use the link in the first comment to build your stack, then share the link here 😉.

Traditional marketing is outdated. Not seeing results? Check your stack. Data tools drive nimble decisions, and omnichannel customers triple value. Maxime Lagresle, Veronica Beard's Data Head, champions omnichannel customers and personal experiences. He employs potent ETL and reverse ETL processes to handle advertising audiences. His tools? Segment, BigQuery, DBT, and Sigma Computing. Want to learn more? Jump into the first comment for the entire episode link. Remember to like this post and tag a friend to share the strategies. 😉

Really enjoyed talking with Dan McGaw on how to turn your MarTech stack into a revenue machine. I should write an empowerment post on maximizing technology investment. Every tool that my teams have acquired we ensure that delivers value, and that the roll out converts stakeholders into revenue contributors. Thanks ! #digitaltransfomation #cmo #empowerment