The Z Suite reposted this
Brands such as American Freight Appliances & Furniture are using Pinterest to capture the attention of Gen Z consumers. “I love making mood boards, so I try to find niche trends on Pinterest and then I’ll go to TikTok to see if that trend is in motion or if a certain product is in motion,” Olivia Meyer, a member of “The Z Suite,” said during a panel at the eTail™ East conference on Tuesday in Boston. “How are other people my age styling this piece? Is it functional? Is it good quality? So, [I’m] getting a sense of validation to a certain extent from TikTok, but starting at Pinterest.” Naomi B., another member of the “Z Suite,” said she also starts her path to purchase at Pinterest. “I think it just has such a huge base of so much inspiration,” she said. “Gen Z likes to kind of go off vibes,” she added, laughing. Read Julia Waldow's insightful Modern Retail article here: https://lnkd.in/gCsdRkfa