The Liberty Guild

In line with World Menopause Day (Friday 18th ), Nicola Kemp asked industry leaders, including our very own Aimee Luther, whether brands are doing enough, or still treating menopause as just another marketing moment. Curious about their thoughts? Grab a Spiced Pumpkin Latte for a 3 minute read - https://lnkd.in/euWRJUVn Come on let's keep moving the needle! #WorldMenopauseDay #MenopauseMatters #MarketingWithPurpose #FreedomWorks #MydeskWherever

Isn’t it time to bring the joy back into pitching whilst being smarter about how we do it? A pitch can be a powerful tool for showcasing creativity and building great partnerships, but let’s be honest, it's also often unnecessarily complex, costly, and draining for everyone involved. It doesn’t have to be this way. That’s why we’re signed up to the #PitchPositivePledge to show our commitment to making pitching a more positive experience, for people, for profit, and for the planet. Less waste, more impact, and a more thoughtful approach to how we work together. #PositivePitching #Agencies #Clients #Creativity #FreedomWorks

The Liberty Guild is proud to be partnering with The Marketing Lounge Partnership and The Marketing Society at their Loyalty Fan Club event on 12th/ 13th September at the Hotel Football in Manchester If you’re a Brand, and would like to attend and meet Jon, Aimee and Chris in our ‘Brand Purpose & Creativity’ workshop, please message loyaltyfanclub@mlp.agency to register your interest for a invitation-only (free) ticket. #loyalty #LoyaltyFanClub #brand #freedomworks #mydeskwherever

Aimee’s spot on in Nicola Kemp’s recent article highlights how brands need to show the real, messy bits of life. She draws on the sublime accuracy of feature films reflecting real life, so much so that you can almost smell the perfume waft through the screen. But shrink down to a TV spot and real life becomes sterilised, over-intellectualised and more often than not - really unreal. How do you think brands can better reflect real life? We’d love to hear your thoughts! https://lnkd.in/emgtS_nu #Marketing #Authenticity #RealPeople #BrandStrategy #ConsumerEngagement #freedomworks #mydeskwherever

The WFA launched their brilliant new Framework for Positive Marketing Behaviours last week in Toronto at their annual conference. It’s an amazing piece of work, and we were honoured to partner with the team to visualise the framework and bring their great work to life. #GMW24 #GlobalMarketing #BetterMarketing #sustainability #brandpurpose #reputation #freedomworks #mydeskwherever Will Gilroy Gabrielle Robitaille Robert Dreblow Aimee Luther Adele Simor Eddie Jacob Emmaclare Huntriss 

Hot on the heels of our recent discussion about the future of adland’s workforce, Katherine Steiner-Dicks writing for The Freelance Informer extends the debate to all freelancers in her latest piece. The question on the table: Is it time to ditch hourly rates for a model that truly values creativity? The Liberty Guild has always advocated ideas, not hours. It’s part of our DNA, but what's your take on this evolving pay model? Is it the key to unlocking a new era of creativity and efficiency in freelancing? A 2-minute read with a mug of Earl Grey and a Tim Tam - https://lnkd.in/dqxTaXjj #Freelance #Remuneration #Creativity #NewModel #mydeskwherever #freedomworks

Enough with old-skool billing by the hour! Isn’t it time we truly recognise the real value of creativity? In Jon’s latest article, he challenges us as an industry to rethink our approach. To embrace the brilliance of ideas over charging by the hour, to leverage AI to supercharge our briefs, and to tap into a global network of freelance talent. Let’s build creative businesses ready for tomorrow. It's time to inspire, not expire. A 4-minute read with a Turmeric late and a Ginger Snap - https://lnkd.in/ekkn-MuF What do you think? Are we ready to change how we value creative work? #Freelance #Remuneration #Creativity #NewModel #mydeskwherever #freedomworks 

Our wonderful MD Aimee Luther is a firm advocate of kindness as a leadership style. In her latest podcast with NABS she discusses how this philosophy not only enhances mental wellness, but drives productivity and creativity within teams. Got 30mins? Grab a mug of tea, a couple of chocolate HobNobs and dive into a candid conversation about maintaining kindness in the workplace amidst the pressures of leadership and personal challenges. https://lnkd.in/eQ_qC2yb #Kindness, #mentalwellness #leadership, #mydeskwherever #freedomworks

We're in Contagious on how to Sharpen your Briefs using Gen AI with The Liberty Guild and the brilliant Zach Duenow. #marketing #betterbriefs #everydayAI

What's your view on the AI Revolution? How is AI making you better at your job? How is it supercharging your thinking? How is it enabling you to create better ideas? Jon joined industry peers to share their views with Nicola Kemp at Creativebrief to discuss if we're underestimating the impact of generative AI... 4-minutes with a chai latte - https://lnkd.in/epF4C7DZ #genai #genairevolution #creativity #innovation #leadership #advertising #freedomworks #mydeskwherever